According to the survey, since the Movement Control Order (MCO) started back in the year of 2020, Malaysia’s online trading activity has increased by 28.9%. Most of the businesses in Malaysia started to go online to stay alive within the market.
One of the ways to bring your business online is to sell in an online marketplace such as Shopee, Lazada, Carousell and so on. An online marketplace allows business owners to sell products easily by setting up a store in the marketplace.
There are potential advantages and disadvantages of selling in an online marketplace, let’s go through it.
Selling in Online Marketplace
However, there is one thing that needs to get right when selling in the online marketplace. It is important to identify the best and suitable online marketplace for your business in order to gain as much profit as possible.
Social Media is now no longer a platform that is only for networking purposes, but is widely used by SMEs to grow their business online. Social media such as Facebook and Instagram are being used by businesses as it has a mass amount of users from different areas which provide the potential to expand their business.
The Pros and Cons of having business in Social Media
Selling on Social Media
Having a presence on social media is a good way for businesses to expose their brand to more people. Nevertheless, it is vital that the content of your social media is related to your product or services and resonates with your target audience as well.
Websites play a vital role during your journey of digitalising business. Having a website is like owning a virtual store in the digital world, it helps to strengthen your online presence and competitiveness in the market.
However, there are also advantages and disadvantages of selling products and services on your own website.
Selling on Own Website
It is never too late to build a website for your business, but you should act now to seize the initiative in having your own business website.
Want to know more about websites for business?
Find out how to boost business growth with a website!
Zheelyn Collection has been operating in Malaysia for the past ten years strictly on Instagram. They sell original brand wristwatches at affordable prices.
Zheelyn started its business in Malaysia ten years ago by selling authentic wrist watches at affordable prices.
At the beginning of the business, the business was run on social media, namely Instagram.
During the MCO, Zheelyn started to lose customers. They knew they needed a new platform with effective payment gateways in order to grow their business.
However, they also faced an issue, since they ran their business solely depending on Instagram. The incident caused them to lose 29.5k followers. This was when they realised the importance of having a backup while running their business online.
They decided to have their own business website to ensure their business is constantly available online. Besides, having a website allows them to have complete control over their business operations.
The ease of purchasing directly from the website coupled with the flexibility provided by the payment gateway has effectively turned website visitors into customers. The revenue of Zheelyn Collection increased by 40% and they gained 15% more new customers via their website.
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A Simple Yet Powerful Way to Build an Online Presence
We have a friendly and professional team to assist throughout the way of building your online store!
Online Presence is important for every business regardless of the size of your business and what industry you are in.
Facebook (owned by Meta) as one of the biggest social media platforms is widely used by businesses to build an online presence, showcasing their products and services.
Why build an online presence with a Facebook Page?
According to research, Facebook users spend an average of 2 hours and 24 minutes on the platform every day. This presents a big opportunity for businesses to reach and connect with the mass target audience via Facebook.
Apart from posting on Facebook, another effective way of reaching the target market is via Facebook ads. You do not need to be a professional marketer to do ads for your business. The ads manager on Facebook provides easy tools and functions for you to create ads that bring results.
Benefits of using Facebook ads:
After building an online presence and learning how to create ads for your business, what is next?
Growing your business online is an ongoing journey. Move one step at a time to strengthen your business and take it to the next level - Kickstart An Online Store.
To have a long-term, sustainable online business, it is vital to have your own online store. Here’s WHY:
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17 Feb 2022 | 10.00 AM to 12.00 PM
This webinar is going to deep dive into more functions of Facebook business page and Facebook ads. The ultimate guide to let you learn to master Facebook as an effective tool for your business.
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24 Feb 2022 | 10.00 AM to 12.00 PM
In this webinar, the trainer is going to walk you through the importance of having a website for your business with some successful case studies. Whilst, also share with you the effective ways and easy tips to create a website.
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