In this article, we’re going to discuss what benefits businesses get by having multiple domain name extensions. While you may think that it is sufficient to have only one generic Top Level Domain (TLD), the truth is – it isn’t. Let’s learn about the benefit of registering multiple domain names below.
1) Protect Your Brand from Competitors
Since the introduction of the World Wide Web, everyone is competing against each other on the global scale. There are chances that your competitors may register domains with the same domain name but with different domain name extensions (which is not illegal, unfortunately).
So, your competitors can compete with you with a same domain name, but with different domain name extensions, which may mislead and confuse your customers.
2) Improve Search Engine Rankings
If your business is targeting multiple countries, it is a good idea to buy country level TLDs like .com.my/.my (for Malaysia) and .com.sg/.sg (for Singapore). Domains with country-specific TLDs are ranked better in the Search Engine Result Pages (SERP) in that country.
Hence, it makes sense to get registered with multiple domain names and enjoy the boosting benefit into your organic search result.
3) Email Security
Keeping a separate domain extension for your official email hosting can enhance your email security. This keeps spammers from finding your real official email address, helping you to avoid spam mails from being sent frequently to your mailbox and keeping you secure from phishing attacks.
If you want to get rid of spam and viruses to your business email, however, we highly recommend our SpamExperts Anti-Spam Solution.
4) Enhance Branding and Identity
To rise above the competition and safeguard your business identity, it is better to register multiple domain name extensions relevant to your business. When users visit several websites, they do not usually remember every single domain name along with its extension unless the website is very popular.
Owning multiple domain names for your business that redirect traffic to your primary domain name is a good way of preventing loss of potential clients and web traffic.
5) Geographical Targeting
If you register multiple domain name extensions for various geographical locations, you will have a wider scope to target audiences of multiple geographical locations across the globe.
This is especially beneficial for e-commerce websites that need results from a specific country or multiple locations around the world. For example, the .asia domain name extension is best for focusing on the Asia region.