Date: 22 September 2012
Venue: SEGi University College, Kota Damansara
Basic SEO Workshop was successfully held with the enthusiastic involvement of our eager participants!
The sharing from Mr. Francis Lui was fantastic! The feedback was unanimously marked at “Excellent” and “Very Good”! Now we are pleased to share the important points presented by Mr. Francis during the 3-hour session!
1. The coming trend of Search Engine Optimization is no longer how many backlinks our websites gain, but the social engagement with people. The new definition of SEO has become “SEO²”, which is known as:
Search Engine Optimization ; and
Social Engagement Optimization
The faster and better your products/services/comments go viral via the social network platform, the higher chances to gain better rankings in search engine results. Advanced SEO Bootcamp will show you the example of Social Engagement sites.
2. Keywords or keyphrases are the crucial element in determining Conversion Rates. Long-tailed keywords (or keyphrases) help in converting web traffic to sales, while short-tailed keywords (or keyphrases) attract your competitors to view your website.
So how can you construct the keyphrases that best describe your services/products? The answer will be revealed at the upcoming Advanced SEO Bootcamp!
3. Content is KING! Quality content is very important to ensure your site rankings in search engine results. Plagiarism is a No No in content developing.
And that’s the reason why Google algorithm such as Google Panda and Google Penguin were developed – to punish copycats and keywords spamming websites. There are some rules you ought to follow, and Mr. Francis will reveal the Golden Rules at the upcoming Advanced SEO Bootcamp.
Other Important Points:
- Domain authority
- Author profile
- Inbound Marketing
- Webmaster Tool
- Quality Followers
- Brand Signal
- Web Security (SSL)
- Meta data (H1, H2 and H3 metatags)
- Anchor text
- Measuring your site popularity
- Bing + Facebook
- Google Plus, etc.
Since having a website is a MUST to every business, are you making full use of your website to generate leads and income? Join Advanced SEO Bootcamp to find out from a selfless Guru!
Excellent talk and informative!
~Allan Tan (Messaging 360)
The session was very informative and visionary. Mr. Francis Lui’s in-depth expertise and knowledge was beneficial to a young start-up like us.
~Oh Feng Ming, Alan (Strategica Consulting & Training Services)
~Vijay Kumar (Ezcards Dot Biz)
Insightful & updating my view on social media marketing & SEO.
~Sherly (GB Gerakbudaya)
Knowledgeable, feel speaker willing to share.
~Kent (Ugrow IT Solutions)
I’m new in SEO, very good those new’s like me.
~Mohd Zamri Md. Jamil (Tunjang Resources)