We have recapped all the panel discussions from Series #1: Advertising. Let’s move on to the workshops!
Before we continue, have you read the last blog post? If you have not, click here to read it! You will take away fruitful information.
The topic of Series #1: Advertising’s first workshop was ‘Drive Online Sales with Google Ads’. Google is the most popular search engine in the world. It is used by almost everyone to search for anything they want. Because it is widely used, Google has become a good place for businesses to reach more people by running adverts on Google.
What can businesses do with Google Ads to achieve their business goals more effectively?
Let’s have a look at the main points of this session:
1. Search Ads
Creating Google search ads allows you to reach your target audience, track the effectiveness of your advertising, and move your business ahead. However, you must first create a Google Advertisements campaign before you can begin running search ads. This is where you can start thinking about how much you want to spend on search ads, where you want your ads to appear, and what kind of ads you want to show.
2. Campaigns with different objectives
Occasionally, we’d want to see different ads that are attempting to achieve different objectives. When it comes to Google advertisements, you are not limited to just one goal. If you want to receive distinct outcomes from Google advertisements, you can create two separate campaigns with different goals on Google. Google will optimize your ads to encourage viewers to take the necessary action to help accomplish the ad’s objectives.
3. Update website frequently
A little bot from Google will crawl your website. Google bot is hungry for data, and your content is its food. The bot will analyze the content on your website and conclude what it is all about. As a result, it’s critical to ensure that your website is always up to date and that all of the content is fresh.
4. Make sure the website is mobile-friendly
Today, most of us use our phones to search for information on Google, scroll through social media, and more. As a result, you must make sure your website works properly on mobile phones when users visit and browse through it. If customers visit your website and it takes a long time to load, it will have a negative influence on the customer experience.
5. Show relevant content in your text ads
People are looking for information to help them make a decision. Your advertisements must provide information that can impact their decision. If you know who you want to reach, use keywords that are most relevant to your target market in your advertising to encourage them to purchase from you. However, determining the proper keywords for your advertisements might be tough; what you can do is keep testing until you find a keyword that performs effectively
6. Keep changing the keywords
Keywords allow you to display your ads as one of the results for a search query. The key to having keywords that match a search query that is relevant to your business in your Google advertising is to have them match a search query that is relevant to your business. Aside from that, we need to keep updating the keywords. Because trends change all the time, we need to be aware of the most recent trends as well as our audience’s preferences to ensure that our ads are relevant to them.
Google advertising has made it easy for large and small company owners, as well as marketers, to reach a large number of consumers. We’re happy to have invited Charlene Fernandez, Mahir Digital Bersama Google trainer, to this session to discuss with the audience how to construct Smart Campaigns on Google, as well as other ideas and techniques to help your Google ads campaign be successful.
Learn more about Google ads by watching the full video of this workshop!