Are you eager to create your own website but lack the technical know-how? No worries, you’re not alone! Building a stunning and functional website for your business has never been easier, thanks to website builders.
In this article, we will explore the essential features every website builder or web maker should offer. It does not matter if you’re in Malaysia or anywhere else in the world, we’ve got you covered.
What is a website builder?
Website builders simplify the process of creating and managing your own website. Certain advanced ones provide custom domain names, web hosting, free SSL certificates, and limitless storage.
While some website builders are great for beginners, others like Visual Composer cater to experienced web developers. As long as you know your requirements, you can find a suitable website builder for your small business site.
What are the benefits of using a website builder?
Website builders make building websites super simple. Here are the main advantages:
- No need to be a coding whiz to use them.
- They offer ready-made templates and a drag-and-drop interface.
- You can skip hiring a web designer.
- Quick and easy setup and maintenance.
- Your website will look good on mobile devices.
- Easy online editing from any gadget.
- Save time and money.
Discover the Best Website Builder Features for Effortless Website Creation
Now that you know why website builders are handy, let’s talk about the top features they should have.
1. Easy to use
According to studies, 25% of folks admitted they’re newcomers and not too savvy when it comes to website design. Only 22% consider themselves “pro website builders,” meaning they’ve got the lowdown on HTML, CSS, e-commerce tweaks, and other techy stuff.
So, if you’re in the newbie or non-techie camp, a DIY website builder is probably your best bet. Most of these tools are straightforward, easy to get the hang of, and boast a user-friendly interface and experience (UI and UX). If you can click, drag-and-drop, and upload pictures, you’re already equipped with the skills to craft your own website.
A good website builder should also be user-friendly. It should provide guides, tutorials, and support documents to lend you a helping hand as you go about creating your website.
2. Drag and drop editor
With a drag-and-drop editor, you can arrange the page just the way you want and tweak elements as you please. Because it’s user-friendly, you can relax once you hand over the completed website to your clients. You can play around with various layouts until you discover the one that’ll deliver an outstanding user experience.
3. A variety of themes
You wouldn’t want your website to be a carbon copy of someone else’s, right? That’s why it’s essential to choose a best website builder that offers a diverse range of eye-catching templates or themes.
Having plenty of themes to choose from reduces the chances of your website looking identical to another. You can give your site a unique vibe by tweaking colors, layouts, and features to match your business’s personality.
Moreover, certain themes are tailored for specific businesses or industries. For example, if you run a photography business, you’d probably prefer a template with a photo slideshow on the homepage to showcase your best shots.
However, don’t immediately dismiss a website builder if it only offers a few themes. Even with a limited selection, each theme can often be customized extensively, allowing them to look and feel different, even if they share the same core template.
4. Pre-formatted web page layouts
Your website design template gives you a jumpstart by offering essential design elements like layout, colors, and font styles. But what if you want to add more pages and aren’t sure where to begin? That’s where pre-designed and pre-filled page layouts come to the rescue.
In short, pre-filled page layouts come with ready-made spots for images, text, and other elements commonly found on a specific page type. All you have to do is choose one that suits your needs and then swap out the sample content with your own. It makes creating new pages a breeze.
5. Mobile responsive
In 2018, Statista’s research revealed that 52.2 percent of the world’s website traffic came from mobile phones. Statcounter supported this finding, indicating that global mobile phone usage rose to 51.11% in July 2019, surpassing desktop (45.18%) and tablet (3.71%) usage.
In response to this trend, Google has considered mobile responsiveness a crucial ranking factor in search results since 2015.
Today, people use various devices of different shapes and sizes, such as phones, tablets, laptops, and desktops. Because of this, it’s essential for your website to be mobile responsive. This means it should automatically adapt to fit any screen your visitors use, regardless of the device they choose.
By ensuring your website is mobile responsive, you’re also preparing it for the future.
6. Compatible with different browsers
A browser is a software tool that lets you access websites on the Internet. Some well-known internet browsers include Google Chrome, Safari, Opera, and Firefox, among others.
However, it’s important to note that visitors to your website will use various browsers to view your site. This can pose a challenge because certain website technologies may not work the same way on all browsers. For example, your website might look perfect on Google Chrome but appear differently on Safari.
To ensure a smooth experience for all users, it’s important to choose a website builder that’s compatible with all major browsers. You can easily check this by reaching out to the website builder’s support team or by reading online reviews and resources to verify that it works seamlessly with different browser types.
7. SEO tools
A recent report found that a whopping 83% of customers turn to search engines when searching for a business online. According to SEO Moz, achieving a spot on the first page of search results can boost your website’s traffic by a substantial 42.25%.
Clearly, it’s a no-brainer that you’d want your website to land on the first page of search results all the time. But how can you increase the chances?
If your website builder comes equipped with robust SEO tools, you can put them to good use to enhance your website’s ranking. These tools typically include features like title tags, keyword assistance, meta descriptions, and sitemap generators.
8. Google Analytics Integration
Website analytics play an important role in shaping, growing, and refining your business strategy. When it comes to tracking and analyzing website data, Google Analytics is one of the best.
Google Analytics empowers you to monitor your daily website visitors, explore how they engage with your site, analyze their browsing or purchasing habits, and much more. It also provides insights into which of your web pages are attracting the most traffic and which ones could benefit from further improvements.
Therefore, it’s a smart move to opt for a website builder that seamlessly integrates with Google Analytics.
9. Built-in project manager
Boost your efficiency with the built-in ticket system and to-do manager, which help cut down on the time spent managing and designing each project.
10. Pain-free collaboration
This ensures every client receives their own dedicated portal, allowing them to complete tasks like filling out a pre-design survey, uploading data, and providing feedback using the on-page feedback tool.
All in all
Now that you’re equipped with the knowledge of essential website builder features, you’re ready to get started on your online journey. Remember, the best website builder is your trusted ally in creating a stunning, user-friendly website, whether you’re in Malaysia or anywhere else.
With these tools at your fingertips, you can confidently create your own website and make a mark in the digital world. Don’t launch your online venture without these critical features; they are the building blocks of your success.
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