Export Tips: 3 Key Advantages of Incorporating eCommerce into Your Export Business


There’s no doubting it – the opportunity of selling online has helped several businesses earn more and grow successfully.

Like any other business strategy, there are many plus points and the benefits of ecommerce can help one to excel.

We couldn’t agree more and have compiled some information to explain the plus points and help you with business decisions.

What is eCommerce?

Ecommerce can be defined as the buying and selling of goods electronically online. Its popular because of the many benefits of e-business -internet marketing, electronic funds transfer, mobile commerce – this is broken up into two parts.

Online retail shopping that goes directly to consumers through mobile apps, websites and even voice assistants, chats, chatbots etc. Sellers being a part of online marketplaces where many third-party sales take place.

Understanding the Advantages of eCommerce

This article was made to help you know more about the benefits of e-business. The online marketplace is a good platform for you to expand your business.

We are going to explain what kind of advantages there are by sharing what we know about online selling.

Here are 3 key advantages of incorporating eCommerce into your export business❗

comprehensive technologies

1. Comprehensive Technologies

E-commerce draws on comprehensive technologies, including supply chain management, mobile commerce, electronic fund transfers, etc.

These might make it easier for your company to export your business to the global trading environment

access to multiple new marketplaces

2. Access to multiple new marketplaces

E-commerce can help you to reach a large number of potential customers from all over the world and access new markets in a low-cost manner through the Internet.

You can customise your product and services based on the different target markets.

Lower Set-up Costs

3. Lower Set-up Costs

You can export your business with minimal investment through e-commerce as setting up a physical store can be replaced with product listing on the Internet.

This can help to reduce the physical store installation and maintenance costs.



We are inviting you to learn more about how you can export online in 2023. Join us at the 3rd Malaysian SME B2B eCommerce Exporting Forum on the 23rd November 2022, 9am to 6pm at Taylor’s Lakeside Campus.

my sme export online export revolution forum

Date: 23 November 2022
Time: 9am-4pm
Venue: Taylor’s University
Register Now:

Who Should Join Us?

Manufacturers/Wholesalers: CEOs/Business Owners/Marketing Directors/Operation Directors who are ready (or still considering) to start an export business.

Speaker Background

Mr. Nordin, Marketing Director, Kugpis Sdn Bhd

Having generated a whopping 1.9mil sales on Alibaba.com in 2019, En Nordin is the award recipient of eTrade eXporter MATRADE 2019, Malaysia, and an active trader of Alibaba Malaysia eCommerce Program.

Moreover, he is an experienced trainer of B2B & B2C business platforms in collaboration with various government agencies and ministries of higher education.

Ms. Cheong Peng, Vice President, Digital Sales, Exabytes
Cheong Peng was in the media industry for more than 16 years. Prior to joining Exabytes, she gained immense experience at Star Radio and Astro Malaysia.

With her vast experience in serving hundreds of SMEs and global brands, she now leads a team to provide digital marketing, eCommerce, New Retail, and Alibaba solutions to local SMEs, helping brands in growing their businesses across different verticals.

Ms. Nianci Phang, Head of Marketing, South East Asia, Alibaba.com

Highly experienced marketing professional in integrated marketing strategy within a diverse range of industries, especially in tech and e-commerce companies.

Specialist in branding, lead generation, performance marketing, business development, and government partnerships. Presently the Marketing and Business Development leader for Alibaba Group’s leading B2B e-commerce platform in growing our SME customer segments in Thailand and Malaysia.

Ms. Cecilia Teh, E-commerce Global Trade, EE-Lian Enterprise (M) Sdn Bhd
Cecilia started her exploration in the E-commerce industry when she joined Ee-Lian Enterprise (M) Sdn Bhd three years ago.

Under the guidance of Exabytes, Cecilia has gained extensive experience on how to manage the minisite on Alibaba.com, handling enquiries from buyers from different countries, dealing with logistics companies and closing sales on Alibaba.com.

Mr. Bryan Kee Head of Ecommerce, EE-LIAN ENTERPRISE (M) SDN BHD

Bryan begin his E-Commerce industry journey with B2C market at Ee-Lian Enterprise (M) Sdn Bhd since 2019 and then continue explore on B2B field – Alibaba.com.

Bryan responsible on managing data analysis and marketing campaign reviewing with the guidance of Exabytes to ensure fully utilize for their shop on Alibaba.com.

Before joining Alibaba.com thru Exabytes, the company have no idea on how to startup the digitalisation journey especially in export market and then they started to appoint Digital marketing agency to guide them.

Company then have the honour to work with Exabytes together to explore export market widely by using their services.

Ms. Claire Hu, Channel Manager, Alibaba.com

Alibaba GGS head merchant service consultant, person in charge for supporting domestic trade enterprises to obtain export orders as well as responsible for European and American channels.

Mr. Martin Tang,Digital Marketing Manager,Exabytes Digitial

Martin found his passion for Search Engine Optimization (SEO) during his 9 years of employment at Exabytes as a digital marketer. His proven track records include assisting to maintain over 100 keywords on the first page of all Exabytes division websites.

Moreover, with the experience of managing more than 50 SEO clients of Exabytes Digital, Martin is a true expert in helping companies to grow their business online.

Ustaz Mohd Jabal Bin Abdul Rahim,Head, Halal Centre of Excellence

Mohd Jabal Bin Abd Rahim has had significant involvement in Halal training and consultancy these recent years where he develops halal entrepreneurs and professionals in their businesses.

His highly practical workshops has benefitted participants locally and internationally. His strategic partners include SMEs, MNCs, hotels, manufacturers, universities and colleges, government departments, certification body and many others.

Ms. Yeap Hooi Kim General Manager (Northern Region) of SQC Consulting Group

Drive continuous improvement in SME through assisting companies in obtaining international certifications.

Manage and maintain diverse project engagement spanning different geographically dispersed industries, not limited to: Industrial& manufacturing, Food, Healthcare& medical, Pharmaceutical, Trading, Retail, Construction, Education, Service, Advertising

Ms. Esther Yeoh Sales & Business Consultant, Business Development of Sealnet Sdn Bhd

Esther is responsible for user engagement, enrolment, and support. She is part of the marine cargo insurance and regulatory declaration projects, servicing stakeholders in the Business-to-Government as well as Business-to-Business segments for trade facilitation.

Mr. Ong Chin Keong,Director of Transcargo Worldwide

Ong Chin Keong as the Director of the Transcargo Worldwide (M) Sdn Bhd , he oversees the continuing expansion of the logistics network and service offerings.

He has led the company’s strategic growth program to increase its footprint for greater reach and value for customers by connects the executive unit Air & Sea Logistics to the worldwide procurement markets and consumers.

Ms. Hasziah Mohd Yazid,Digital Trade Section (eCommerce Ecosystem and eTRADE)

With early working experiences in the private sector specifically in the O&G industry and reaching 20th years in MATRADE serving different sections, Ms. Hasziah currently is leading the Digital Trade Section and responsible in steering MATRADE’s digitalisation efforts towards encouraging Malaysian SMEs in exporting digitally.

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