Websites are common nowadays but do all businesses believe in it? What is a domain name and how can it help your business grow?
The word “domain” may or may not be a common one, depending on how tech-savvy one is. What is a domain and why should businesses get a domain?
A domain is the name to your website, eg. company ABC may have a website with this domain: www.abc.com. A domain is almost your business’ name in the virtual world.
Nowadays, the internet is the most go-to place for help, whether they are looking for information or a certain product. When customers are looking for something, they will do a search online. And if your business has a website, your website will pop up when a search is being carried out on items relating to what you sell.
One of the main objectives in getting a domain is to build a website. To get the most out of your business, you will first need a website, which cannot be created without you registering a domain name. After securing your domain, start working on building a website for your business. Having a domain and a website is branding for your company. It is when you have a professional presence online that you will gain customers’ trust.
It is important to make sure that you choose a good domain name. Your domain name and a presentable website will add professional credibility to your business and it separates you from the millions of spam-like websites. When you are visible online, it broadens your business’ brand awareness and visibility. Like a storefront window, a good domain will attract customers.
Choosing a domain
When you are choosing your domain, look into the details of spelling, pronunciation and length. Getting one of these wrong could decrease the chances of people discovering your website. Also to take note is to understand the importance of getting the right extensions. eg. a dot-com or dot-my domain – depending on your business nature and location. This will come as an indicator of business credibility for your business.
Once you’ve decided on a domain name, try to grab all available extensions so that it is no longer available for your competitors.
As Andrew Rosener of MediaOptions.com said, “Basically the domain has to be easy to say to someone in conversation, It should be something they can easily remember, something they can jot down or enter into their phones without any problem. Long URLs will most likely be forgotten. Words with weird spellings often get confused or mixed up. If you can’t pronounce it, you might have not only a domain problem, but a branding problem in general.”
How to obtain a domain name?
You can register a domain name for yourself (if you’re familiar with the procedures), or you can get a hosting provider to register it for you.
Often enough, people will look for web hosting companies to help with the whole set up of this, including building their website or online store, ensuring good SEO ranking and retargeting ads to contribute towards increasing sales figures. SEO practices should always be kept in mind as they create and launch your online presence.
Engaging in a hosting company will be more convenient as they would already have approved registrars to work with, thus having the essential information for the process. Hosting companies may also have hosting packages that will come with a free domain registration. This value-added extra will be on top of all other services that come with the package. At the same time, you save some resources in the form of cash by not having to pay for your domain name registration.
What does your domain name represent?
Your domain name will serve as a memorable representation of the content that one can find on a certain website. A short, original and catchy domain name can make a big difference in a business’ future success. Note that new domain names are being registered by the second. The competition is fierce. This is why you need to make sure that your domain name is creative and catchy if you want your business to be a success. The catchier your domain name is, the easier it’ll be remembered, giving it a better chance to be popular. Remember, simple spelling and pronunciation will help too.
Gain trust and loyalty
When you have a presence online using your own domain name, you will automatically look professional, and at a click, gain the trust of your potential or existing customers. Your website comes in place as your company ambassador. It is the first representation of your whole company, and the image of your business. With a presentable website serving information customers need, your website will create a level of confidence for viewers, gaining their trust for the company. Once you’ve ticked this box and your products and services appeal to them, their loyalty is on the way.
Set user expectations
Expectations are always there when users have to judge to ensure their own safety. You need to make sure that expectations are met in the most beneficial way for the success of your business. Choosing the right domain name will make your brand popular. If your domain name matches your company name, it strongly reinforces your brand, and clients will remember it easily. When your website is an easy to remember one, the likeliness of it being shared to friends are very high. This is when your brand awareness will increase tremendously, bringing in bigger flow into your website.
After getting a domain name
Once you’ve registered and gotten your domain name, start building your website with the necessities. There are many areas and elements to a website and business, that will in time, help towards the growth of your business.
Once your website is live and running, you will need a good backup of customer service. Being responsive to customers plays a big part in whether they buy from you, or will ever return to your website.
Next, comes advertising, and having your website ranked or be seen when people search on Google. Performing retargeting ads and Facebook ads will help you to achieve detailed targeting on your audiences. This is one of the ways you can reach out to potential customers. On top of these, engaging in SEO services will help your business to be seen on Google. When a keyword related to your business is searched, you would want your website to be listed first. Awareness is important in driving traffic to your website.
The above information are tips and proven scenarios for a business to grow in this day and time. Having a website or online store is almost crucial for the visibility of your business, and there have been success stories told, showing rapid growth in their sales and revenue after they took their business online.