How Your Website Looks Decides Your Visitors Stay Or Leave
First impressions are never separable from design.
Keep your design consistent
This first impression depends on many factors, such as structure, colors, spacing, symmetry, amount of text, fonts, and more.
Different design/colour and information influence trust and sites health. Psychology Color Increase Website Conversions, NeilPatel.com
First impressions mean a lot to your marketing efforts, website conversion or even purchase.
It’s true that good content attracts and retains visitors. But first impression is more important than the content itself when it comes to presentation. You really need to dig into user experience, create and maintain strong brand identity, and ensure the visual aspect of your website is good enough.
When good content and good visual are put together, your website can work like a visitor magnet.
3 Simple Tips For Making Good First Impression With Your Website
1. Different Yourself From Your Competitor
How are you different from the competition? Do you have the colour tone, structure, colors, spacing, symmetry, amount of text, fonts as mentioned above?
Sometimes we notice that the majority of websites from the same industry look almost the same, to the extent that if you remove the logo from the site’s header, it’s impossible to differentiate one site from another.
When we start a website, we all have the tendency to follow what is done by our competitors, and completely forget why we should follow them in the first place.
Remember maintaining a strong brand identity can drastically change how visitors feel when they visit your website. In addition to leaving your website with interest, visitors could even leave with loyalty to you and your brand.
Online brand identity is not a one time job, it is a necessity of managing your website. Thus you will need to manage your brand identity frequently. Website owners and designers need to constantly reassess their brand in order to stay relevant and keep the interest of visitors. Read more on brand identity requires ongoing maintenance, MaryVille.edu
2. Create Connection and Build Trust
Your website is not all about you. Instead it’s how your visitors or users can benefit from your products/services or solve their problems, and why you’re the best candidate/most amazing product/service provider to your customers.
For example, Exabytes provides 100-day money-back guarantee for our hosting packages. We’re also the first who introduced Domain Name money-back guarantee.
Encourage your target audience to read your blog articles, download free tips and info, or any other information they would be interested in. This helps build credibility and authority in your brand.
Now, your product is the perfect solution to their core issue, you also need to make sure the resource areas of your website are easy to locate (one of the most important elements in user experience).
3. Focus & Enhance User Experience
Your website is a 24/7 salesman, thus it has the potential to be the most powerful asset of your business. Either you want to sell a product, a service or you want visitors to subscribe/opt in for free trials.
However, sometimes things might not turn out as what you had planned, or work or achieve what it’s supposed to. Your website might not create much of an impact on your visitors’ minds that would make them come back.
If you put consistent effort into improving the user experience, everything that goes with it, you can turn things around.
User experience (UX) is meant to make the experience of visitors visiting and navigating your website as easy and enjoyable as possible. If someone has to search for five minutes the information they’re looking for, or keeps being directed to a page they didn’t click on/information that does not fit what they are searching for, the UX is rather negative — and your visitors will likely end up leaving your website.
And once they leave, they might never return. Luckily, there are some great tools out there to recover and enhance the user experience of your website, such as Google optimizer, hotjar, heatmap, and more to help you with the right direction of UX updates. This will help your website visitors feel satisfied when they revisit your website. Read more about Improve Your Website UX Design, Hotjar.com
Several parts of your website draw the most attention from viewers:
- Navigation Menu
- Search Bar
- Focus Image
If you can place more focus on all these sections of your website when it comes to design, it helps to ensure that your visitors can get the correct content with positive user experience. Your website needs to be clean in design, easy to navigation. Moreover, high-quality images and strong content, promotions (Optional) are also important. All of these are essential parts of a good website.
Users aren’t looking for fluffed up content and inconsistent imagery, they want to easily find what they want and quickly know how the company provides services, etc. If they find your website meets their expectations, they will continue returning to your website to seek further information when they desire it. Give your visitors a good first impression, and reward will come soon.
As long as you manage to create a good first impression, you will start to build a successful website, following and community.
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