马云在 2016 年的云栖大会的演讲中提出了 “新五通一平”的概念 —— 新零售、新制造、新金融、新技术和新能源将会是引领未来的五大趋势,而 “新零售” 目前在商业界扮演了重要的角色。
伴随着经济、社会和科技的发展,零售业态也在不断地演进。这也意味着电子商务的时代很快会结束。
新零售是什么?
新零售是一种整合线上和线下的零售模式。它指的是以互联网、大数据、人工智能等先进的技术手段,重新优化人、货、场的组织,将线上(云平台)、线下(实体店)与物流有着深度结合,从而对商品的生产、流通和销售的过程进行升级和改造。
这样一来,线上和线下将会成为一个独立个体,提供消费者统一又无缝隙的购物体验。
为何新零售会被崛起?
新零售的崛起不仅与传统零售方式和电商有关联,还与消费者的购物行为息息相关。
电商面临最大的问题是和实体店给予消费者的购物体验、产品价格和销售模式有着巨大的差别,再加上消费者多元化的需求,使零售商家无法以现有的模式去满足消费者。
零售业面临的三大挑战
1. 消费者的喜好越来越难满足和揣测
随着潮流的改变,影响消费者的购物行为和喜好除了有来自心理因素、个人因素和经济因素以外还包括选择标准、交易过程、购买诉求等等。
以往的消费者或许在购买商品之前需要思考许久才能作出行动,但现今因为互联网的出现与传播,消费者很可能因为一时兴起才在网络消费。
这让商家无法预测消费者何时会在自己的实体店或线上店铺消费,难以探测人流的去向。
同时,这也导致线上和线下的生意一直在互相竞争,无法共同增长。
即便商家有非常老道的判断经验,但在现今若没有数据分析的帮助下去辨别消费者的喜好和揣测消费者的购物行为是一件很有难度的事情。
商家也很可能因此而误判,甚至陷入困境和瓶颈期。
因此,传统零售方式和电商零售方式已悄然无法适用于现代的消费者。
2. 购物体验至上
现今的消费者非常注重购物体验。他们更多的是去选择与自身消费升级匹配的产品和服务。
以互联网为基础而诞生的电商虽然受众广,但仍然有很多消费者认为在线上购物体验不佳。
这是因为有些消费者觉得一些电商没有实体店、缺乏品牌教育,造成他们对产品的实际体验很差,和他们预期的有所不同。
3. 实体零售业的反扑
虽然线上因便宜和方便而占优势及发展迅速,但有好多商家仍然以线下为主要的销售渠道。
这是因为消费者在线下购物的需求依然存在,所以实体店担任的角色可不止吸引线下零散客流,还承担着品牌信任的建设。
这也说明了即便电商有多先进都好,它也有无法达到的领域,电商商家也为此而转攻线下。
从以上的观点来看,不论是线上还是线下的零售方式,都有各自无法克服的暗角。
但,新零售的整合,让线上和线下的 “虚实组合” 有了相辅相成的作用。
新零售到底如何把线上和线下结合呢?
如同上述所说,新零售为了弥补原先的不足,它以这三大价值为主:
- 以心为本 (满足消费者的购物体验和需求)
- 零售二重性 (以 “全通路” 地途径去掌握关于市场和消费者的最新资讯
- 零售品项大爆发 (打造庞大的购物系统让品牌和产品更贴近消费者)
此外,以新零售的概念打造的生意模式是无需多开店铺而去扩大生意。
只需掌握这3大要件,那就是数据赋能、坪效革命和短路经济,并以现有的一家线上和线下店铺去做结合即可!
数据统计能让您更准确地去判断与了解顾客偏好的购物渠道以外,还能助您以销售漏斗的公式去提升流量和顾客的转化率,从而建立跨节点直连,打造新零售!
想在新的一年里以新零售的概念去扩大您的生意吗?
赶紧来参与我们以新零售为主题的线上研讨会吧!
和以往的研讨会不同的是,我们有特别邀请了风水师来讲解 2022 年的商场生意与风水周期,并且附送 2022 年的生意开运锦囊给您!
有了锦囊的加持,您的生意肯定会旺旺来,财源滚滚!
以下是我们线上研讨会的详情:
新年新零售, 包你赚个够
连锁零售商的开运指南,让你线上线下一”旺”打尽
📅 日期:21 Jan 2022
⏰ 时间:10:00 AM – 12:00 PM
📍 地点:ZOOM
开运指南要点:
✅ 什么是新零售?
✅ 如何打通线上线下无缝隙的购物体验?
✅ 如何优化人,货,场效率?





![Teamwork Made Simple: How SMEs in Malaysia Stay Organised with Google Workspace Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised [Image] Discover how Malaysian SMEs use Google Workspace to stay organised and work like corporates. Learn teamwork hacks for proposals, spreadsheets, and project tracking. Boost productivity, save time, and simplify collaboration with Exabytes Google Workspace solutions. Targeted Keywords: Google Workspace Malaysia, Google Workspace for SMEs, teamwork with Google Workspace, Google Workspace collaboration tools, SMEs productivity tools Malaysia, project tracking with Google Workspace, Exabytes Google Workspace solutions Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised Running a small or medium enterprise (SME) in Malaysia often means juggling multiple roles at once — handling sales proposals, updating financial spreadsheets, managing HR files, and following up on client emails. Without the right tools, these daily tasks quickly become scattered across WhatsApp chats, email attachments, and endless file versions. This is where Google Workspace comes in. Designed as an all-in-one productivity suite, it helps SMEs streamline teamwork so even small teams can operate with the efficiency of large corporations. 👉 In this article, we’ll explore: - Why staying organised is critical for SMEs. - Real-life scenarios where Workspace improves teamwork. - How proposals, spreadsheets, and projects get done faster. - Extra features beyond Gmail, Docs, and Sheets. - A Malaysian SME case study. - The importance of security and trust. - Why Exabytes is the right partner for local businesses. --- Why Organisation Matters for SMEs Organisation is not just about being neat — it directly affects profit and growth. According to a study, unclear communication and disorganisation cost teams 20–30% of their productivity. For SMEs in Malaysia, where teams are often small and resources limited, this impact is even greater. Consider this: - A delayed proposal can mean losing a valuable client. - A duplicated spreadsheet entry may create cash flow miscalculations. - Misplaced documents can slow down regulatory compliance. By adopting structured tools like Google Workspace, SMEs can: - Share and edit files in real-time without confusion. - Keep communication centralised, reducing reliance on messy WhatsApp groups. - Track tasks and projects systematically. - Build a professional image when engaging clients and partners. --- Scenario 1: Sharing Proposals Without the Chaos Imagine a sales executive at a Kuala Lumpur-based SME preparing a proposal for a major client. Traditionally, the process involves: 1. Drafting the proposal in Microsoft Word. 2. Emailing the attachment back and forth for edits. 3. Managers reviewing different versions simultaneously. 4. Confusion about which “final_v2.docx” is the actual final version. With Google Docs in Workspace, this chaos disappears: - Multiple teammates can edit and comment in real-time. - The manager can approve changes instantly without version clashes. - A single live link is shared with the client, avoiding outdated attachments. For SMEs, faster proposals mean a higher chance of closing deals ahead of competitors. --- Scenario 2: Collaborating on Spreadsheets Made Easy Finance and operations teams often depend heavily on spreadsheets. But with manual file sharing, version mismatches and calculation errors are common. With Google Sheets, SMEs benefit from: - Live updates: everyone works on the same file simultaneously. - Data integrity: built-in change history reduces the risk of accidental deletion. - Advanced features: pivot tables, charts, and even integration with external data sources. - Access control: sensitive data is view-only for some, editable for others. 📍 Example: A Penang-based SME tracks supplier payments and client invoices in Google Sheets. When a team member updates a supplier’s payment status, the finance manager sees it in real-time. No delays, no duplicate records. 💡 Supporting Research: A PwC report found that while digital tools can boost productivity, clarity in digital processes is essential for improving employee morale and reducing workplace stress. --- Scenario 3: Tracking Projects Like a Corporate Giant One of the biggest struggles for SMEs is managing multiple ongoing projects without expensive software. Google Workspace makes this simple by combining Google Drive, Google Calendar, and Google Meet. - Project files are stored in shared Drives, eliminating scattered folders on personal laptops. - Deadlines are synced to Google Calendar, with automated reminders. - Weekly check-ins are held on Google Meet, where teams can update progress directly from linked Docs and Sheets. 📍 Example: A Johor-based creative agency uses Workspace to manage multiple client campaigns. Each campaign has its own shared Drive folder, with timelines tracked on Calendar. The team no longer spends hours asking “who has the latest file?” — everything is in one central place. 💡 Research Insight: A report by International Data Corporation (IDC) sponsored by Google found that organisations using Google Workspace gained significant productivity benefits, including an average reduction in project delivery time compared to traditional methods. --- Beyond the Basics: Features SMEs Often Overlook Many SMEs in Malaysia still think Workspace is only about Gmail, Docs, and Sheets. But it offers much more: - Smart Canvas: assign tasks, insert checklists, and tag teammates directly inside Docs or Sheets. - Google Chat Spaces: structured, searchable team chatrooms — a more professional alternative to WhatsApp groups. - App Integrations: connect Workspace with Asana, HubSpot, or Trello to create a central hub for all work. - Forms & Surveys: quickly gather staff feedback or client inputs without relying on third-party tools. These features transform Workspace into more than just a productivity suite — it becomes a complete SME management platform. --- Case Study: Malaysian SME Scaling Faster with Workspace A Johor Bahru-based e-commerce SME adopted Google Workspace after struggling with scattered tools (email on one platform, Dropbox for storage, Trello for tasks). Within six months: - Proposal turnaround dropped from 3 days to 1 day. - Finance reporting errors decreased by 40%. - Meetings became shorter and more effective as updates were visible in Docs and Sheets before calls. - Team onboarding improved as new hires could access all resources in one shared Drive. This shift helped the SME appear more structured to partners and investors — a critical factor in securing funding. --- Security and Trust — Even for Small Teams SMEs are often targets of cyberattacks due to weaker security setups. A 2024 report by Lockbaud indicates that small companies experience a 350% increase in social engineering attacks compared to larger organisations. With Workspace, SMEs benefit from enterprise-grade security without the costs: - TLS encryption for email. - Two-step verification for accounts. - Admin controls for file sharing and device access. - Data Loss Prevention (DLP) to prevent accidental leaks. This means even a small 5-person team can have the same protection as a multinational corporation. --- Why Malaysian SMEs Choose Exabytes for Workspace While Workspace itself is powerful, implementing it correctly can be tricky. That’s where Exabytes steps in: - Migration support: move old emails and files without disruptions. - Local support: 24/7 assistance from Malaysia-based teams. - Affordable pricing: plans customised for SMEs. - Training & onboarding: ensuring staff adopt the tools effectively. For Malaysian SMEs, this local support makes all the difference in achieving smooth digital transformation. --- Conclusion For SMEs, staying organised isn’t just about efficiency — it’s about survival and growth. With Google Workspace, small teams can: - Share proposals seamlessly without version confusion. - Collaborate on spreadsheets with real-time accuracy. - Track projects like corporate giants. - Leverage security and integrations usually reserved for big enterprises. The result? Faster decision-making, a more professional image, and stronger client trust. In Malaysia’s competitive market, these advantages give SMEs the agility they need to thrive. 👉 Ready to simplify teamwork for your SME? Explore Exabytes Google Workspace solutions today. --- Frequently Asked Questions (FAQ) Here are answers to common questions Malaysian business owners ask about Google Workspace: 1. Why should SMEs in Malaysia use Google Workspace instead of free tools? Free tools like Gmail, Dropbox, or WhatsApp may work initially, but they lack consistency, professionalism, and control. With Workspace, SMEs get a unified system for communication, file storage, and collaboration. This means fewer errors, faster decision-making, and a stronger brand image. For SMEs competing in Malaysia’s crowded market, these small advantages add up. --- 2. How does Google Workspace improve teamwork compared to traditional email attachments? Traditional workflows often involve endless email chains and multiple file versions. With Workspace, all team members edit the same document or spreadsheet in real-time. The “version history” function ensures no data is lost. This means fewer misunderstandings, less back-and-forth, and faster project completion. --- 3. Is Google Workspace too advanced or costly for small businesses? Not at all. Plans start at just a few ringgit per user per month, making it affordable even for micro-SMEs. More importantly, the time and errors saved often outweigh the subscription cost. Plus, Workspace scales easily as the business grows. --- 4. How secure is Google Workspace for SMEs? Very secure. Workspace uses enterprise-grade security, including TLS encryption, two-factor authentication, and AI-driven spam/phishing filters. According to Google Cloud, Workspace blocks 99.9% of spam and phishing attempts before they reach inboxes. This gives SMEs protection usually only accessible to large corporations. --- 5. Can Workspace integrate with the tools I already use? Yes. Google Workspace integrates seamlessly with CRM software like HubSpot, project management tools like Asana, and accounting platforms like Xero. SMEs can keep using their preferred apps while enjoying centralised communication and file management. --- 6. How does Workspace help SMEs present a professional image? Emails from yourname@yourcompany.com look far more credible than free Gmail or Yahoo addresses. Consumers are more likely to trust and buy from businesses with branded email addresses. For Malaysian SMEs, this can be the difference between closing or losing a deal. --- 7. Does Workspace help remote or hybrid teams in Malaysia? Yes. Workspace is cloud-based, so employees can log in from anywhere. Whether staff are in Kuala Lumpur, Penang, or working overseas, they can collaborate seamlessly on Docs, Sheets, and Meet. This is crucial as hybrid work is now the new normal in Asia. --- 8. How does Workspace reduce reliance on WhatsApp groups? Many SMEs in Malaysia still run projects through WhatsApp, leading to lost messages and scattered files. With Google Chat and Spaces, discussions are structured, searchable, and tied directly to files in Drive. This prevents important updates from being buried in casual conversations. --- 9. What happens if my company grows quickly? Workspace scales effortlessly. Adding new staff is as simple as creating new accounts under your domain. Each team member instantly gets access to shared drives, branded email, and collaboration tools. This keeps the organisation consistent as the team expands. --- 10. Can Workspace really save time for SMEs? Yes. Features like Gmail’s Smart Compose and Docs’ AI suggestions help employees write faster and avoid repetitive tasks. Google mentioned that AI across its productivity suite saves its 3 billion users' time. (Google Blog). For SMEs, time saved translates directly into cost savings and faster client responses. --- 11. How does Workspace help with project management? Workspace combines Docs, Sheets, Drive, Calendar, and Meet into a single ecosystem. SMEs can store all project files in shared folders, assign tasks via Docs or Sheets, and schedule deadlines in Calendar. This makes project tracking far simpler compared to juggling multiple third-party apps. --- 12. Is Google Workspace mobile-friendly? Yes. According to DataReportal Malaysia 2024, 96% of Malaysians use the internet via smartphones. Workspace has official apps for Android and iOS, so employees can check emails, join meetings, or update files while on the go. --- 13. Can Workspace improve customer service for SMEs? Absolutely. SMEs can set up specific email addresses such as support@company.com or sales@company.com. This ensures customer queries are directed to the right team, speeding up response times and improving satisfaction. Customers perceive the business as more organised and professional. --- 14. Is it difficult to migrate from Gmail, Yahoo, or Outlook to Workspace? Not with the right support. Google offers migration tools, and Exabytes provides local assistance to transfer emails, contacts, and files safely. This ensures zero downtime, so businesses can continue operating smoothly while upgrading to Workspace. --- 15. How does Exabytes support SMEs using Google Workspace? As an official Google Workspace Partner in Malaysia, Exabytes offers: - Domain setup and email migration. - Training sessions for your staff. - 24/7 local support in English and Bahasa Malaysia. - Affordable SME-friendly pricing plans. This means SMEs don’t just get the software — they get guidance to fully maximise its potential.](https://i0.wp.com/www.exabytes.my/blog/wp-content/uploads/2025/11/5273896e-9703-42cd-8d04-7e9ab092839a.png?resize=218%2C150&ssl=1)















