Have you ever sent a text message to someone in your family or circle of friends? Well, did you know that you can also talk to businesses via text message? You’re right!
Text messages are transforming the way businesses communicate with their customers. Businesses can quickly send important information, answer questions, and even process sales with just a simple message.
In this article, we’ll look at how text messages are changing the game for businesses and making communication easier and faster than ever before.
What is Business Text Messaging?
Business text messaging, which is also called business SMS or just “B2B text messaging,” is a way for businesses to send and receive text messages with their customers and potential buyers.
Business text messaging is different from traditional SMS, which is meant for person-to-person contact.
It has features that make it better for use in a business setting, like the ability to send short messages to multiple people at once and schedule messages ahead of time.
What is SMS?
SMS is a part of text messaging services that can be used on most phones, computers, and smart devices. SMS can send texts with up to 160 alphanumeric characters.
SMS could be used for the following:
- Sending clients reminders and text alerts
- Getting the word out about a new product
- Sending notices or reminders of appointments
- Getting discount codes and special deal codes
- Sending shipping status updates
- Sending out short polls
Why Use Business Text Messaging?
Text messaging has an upper hand over other service platforms. SMS/text messaging is a much better way to get in touch with customers than email or phone calls.
It’s almost always read, while most emails are only read by about 20% of people. And 90% of people who get a text message open it within three minutes.
Why does text messaging work so well? Texting is a way for people to talk to the people they care about the most. Because of this, a text comes with a higher trust already built in. Consumers also tend to keep their phone numbers more secret than their emails.
There’s also a novelty to business text messaging. People don’t immediately ignore it like they do with email because it hasn’t been flooded with spam and marketing messages.
1. Automation is driven by text messages.
Business text messaging is a great way to automate repetitive tasks for companies that want to improve their working efficiency and effectiveness.
Text messaging is a great way to send short messages like confirmations, notes about appointments, and bills.
Text autoresponders like these make it easy for support teams and others to have more important, engaging, and easy-to-understand conversations with customers.
2. Texting customers makes agents more productive.
Business text messaging is great for more than just your clients. Your customer service agents will also benefit from using it.
Voice and live chat are two types of live communication that can take up a lot of your agents’ time. They have to pay full attention to whoever they’re talking to, whether it’s a quick question or a long chat. It slows things down.
As texting is not real-time, agents can handle more than one chat at once. A customer service person can handle 6–8 phone calls in the time it would have taken to finish one call. That makes them seven times more efficient.
Text messaging is so much more than just texting these days. SMS/text messaging lets you connect with customers in new and interesting ways.
Are they having trouble using the products they bought from you? Share a tutorial video. Do they love your service and want to recommend others to use it? Share a link with your online group.
Ways to Use Texting in Business
There are many ways that texting can help a business run better. Customers, workers, and vendors can all be reached by text message. It can also be used to sell goods and services as a marketing tool.
Texting is a good way to get in touch with people. It’s an easy and quick way to answer questions, give information, and solve problems. Customers like it when they can text an company quickly and easily.
Texting is another way to get in touch with workers. It is a great way to keep in touch with remote workers, send reminders or information about projects, and check on how productive employees are. It can help bosses keep everyone on the same page and make it easier for people to talk to each other at work.
Moreover, companies can use texting as a way to get their name out there. SMS marketing efforts can be a great way to reach people who might become customers.
With the help of mass texting software, businesses can send targeted messages straight to people’s phones to tell them about special deals, discounts, or new products and services.
The Best Ways to Use Text Messages for Business
There are some best practices that businesses should follow if they want to get the most out of a text messaging app for business.
Also, just because you can send a text message to a customer who has given you permission doesn’t mean you should send it too frequently. Text messaging is one of the most powerful ways to talk to someone online, but if it’s used wrong, it can do more harm than good.
Here are some easy tips to help you market and communicate with your business through text messages:
1. Ask if you can send text messages.
You must have the users’ consent before sending marketing texts. Sending business texts only to people who have agreed to receive them keeps you in line with rules set by the authorities concerned.
If you send text messages to people who haven’t asked for them or do other fraudulent things, you could be fined or face other serious legal consequences.
In addition to these legal requirements, asking for permission makes sure that you are only sending marketing texts to customers who want to receive them.
2. Users should be able to say no.
Any text message marketing or communication campaign must include the right disclaimers.
For example, “Message and data rates may apply” is a standard in the business world.
Also, if people who sign up for text message marketing want to stop getting messages, they should be able to do so at any time.
“Text STOP to unsubscribe” is usually written in all business text messages. This goes a long way towards building trust and confidence with the people you’re trying to reach.
Businesses are finding that text messages are a great way to reach out to their customers. It’s quick, simple, and easy for both sides.
As technology keeps getting better, companies will find even more ways to use text messages to improve customer service and save time.
So, the next time a business sends you a text message, don’t be surprised. It’s just another way they’re using SMS to give their users better service.