Transactional Email vs Marketing Email: Which is Right for You?


transactional email vs marketing email

Did the emails you send to your customers go straight to the spam folder every single time? Especially for emails that contain important information?

Introducing Exabytes Transactional Email – A tool designed for businesses to send only transactional emails to their customers, giving you an extremely high open-rate.

So, what is a transactional email and why do you need it?

What is Transactional Email?

A transactional email is used to confirm a transaction between you and your customers. This means that the company does not require consent from the customers to send a transactional email.

Instead, the customers are now expecting an email from the company.

Transactional emails could be purchase receipts, password resets, reactivation emails, account verifications, alerts, surveys, and more.

Read here for more information about what is transactional email.

Transactional Email vs. Marketing Email

There is an underlying difference between transactional emails and marketing emails. Think about sending a newsletter as an example, both serve similar purposes but have different goals in mind.

1. Email Content & Purposes

There is a big difference between the content and purpose of these two.

Types of Transactional Emails:

  • Purchase Receipts
  • Password Resets
  • Reactivation Emails
  • Account Verifications
  • Alerts
  • Surveys

Purpose of Transactional Emails:

  • Provides the information the customer is looking for after an action (purchase, reservation, opt in, etc) is made on the website.

Types of Marketing Emails:

  • Promotional email campaigns
  • Automations
  • Newsletters

Purpose of Marketing Emails:

  • Create templates and content
  • Analyse what and why emails are opened, clicked, unsubscribed, and more
  • Perform A/B testing on various message templates
  • Segment email lists to target a specific segment
  • Email scheduling

2. Personalisation

Comparing between transactional emails and marketing emails, transactional emails provide a higher level of personalisation since the emails sent are one-to-one (while marketing emails are one-to-many).

3. Open Rates & Click Rates

Transactional emails are expected to have an extremely high click rate and open rate compared with marketing emails. This is because customers are looking forward to the content in a transactional email.

4. Revenue Generation Effectiveness

Both transactional emails and marketing emails can help businesses generate more revenue. However, both are using different approaches to do so.

With transactional emails, you can generate sales by adding a section below your purchase receipt email, suggesting to the customers that those who purchase Product A might also find Product B, C and D useful for them.

While for marketing emails, newsletters and email automations will be the source of revenue.

The verdict? Transactional emails are definitely more effective in revenue generation.

Make Transactional Email Game Strong

If you wish to know more about Transactional Email. Join us at the upcoming webinar on 23 December 2020 (Wed) to learn:

  • What Transactional Email is
  • Know how you can work elaborately on your email connection easily
  • Know how to integrate easily & flexible with API
  • How to use real-time analytics to report to all your errors and improve them

Start gaining insights directly from our expert Mr. Madhu Kiran who is a Specialized Technical Manager of HandySends. Register for this webinar now.

Transactional email and marketing email are the bread and butter of digital marketing. Hopefully this article can help explain why transactional and marketing email are important and how to differentiate them effectively.

Get a Powerful Email Delivery Service from Exabytes by today!

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