The ".asia" domain is a top-level domain (TLD) that represents the Asia-Pacific region. It is an ICANN-sponsored domain extension operated by the DotAsia Organisation Ltd. This domain is open to companies, individuals, and organizations that have a connection to the region.
It's particularly useful for businesses that operate in different Asian countries, as it gives them regional recognition and increases their exposure to the growing number of Internet users in the Asia-Pacific region.
Gain a good sense of belonging and stronger identity in the Asia community
Be more recognizable and more different from competitors that using general domain extensions like .COM domain.
Memorable and easy to remember.
Gain a larger exposure by targeting more countries instead of one with .ASIA domain.
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