GROW Digital

AWEWE | Get Your Marketing Collaterals Right

16 January 2024 (Tuesday) | 10AM – 4PM

Join us at the AWEWE workshop to learn how to craft your business presence effectively.

For AWEWE Digital Toolkit applicants only


Great news! The “Getting Your Marketing Collaterals Right” workshop, presented by Yellow Tree and specially curated for AWEWE Digital Toolkit applicants, is now ready!

In the fast-changing world of starting and running your own business, having eye-catching marketing materials is super important. As a business owner, you’re likely using social media like Facebook, Instagram, and TikTok, and you’ve probably tried making posters and banners. But what if you could take it up a notch and create materials that really connect with your customers?

Welcome to the “Getting Your Marketing Collaterals Right” workshop! This session is all about getting to the heart of effective marketing. It’s not just about making materials; it’s about turning them into tools that can boost your sales and make your brand stand out.


Event Details

Date: Tuesday, 16 January 2024
Venue:Exabytes Event Hall, Level 3, Setiawalk, Puchong


Why Should You Join?

  1. Navigate Social Media Easily: Learn how to make the most of social media platforms without getting overwhelmed. We’ll show you how to use Facebook, Instagram, and TikTok to reach more customers.
  2. Basics Made Simple: Ever wondered what makes a poster or a social media post really good? We’ll break down the basics, so you can create materials that catch attention and leave a lasting impression.
  3. Create Materials That Work: Move beyond the basics and find out how to create materials with a purpose. Learn how the things you make can directly lead to more sales for your business.
  4. Real Stories, Real Advice: Hear from real businesses about what worked for them. We’ll share success stories and talk about challenges, so you can learn from the experiences of others.


Who Should Join?

  • If you’re running a small business and want to improve your marketing.
  • If you’re trying to make your business stand out in a busy market.
  • If you’re interested in marketing and want to learn more.
  • If you want practical tips to make your business grow.


Alleena Abdullah, Founder of Yellow Tree Malaysia

With nearly a decade in a leading MNC, Alleena brings extensive expertise in brand, marketing, and sales management. She has led experiential activities for various international and local brands across luxury, banking, retail, oil and gas, telco, and start-up industries. Adjunct faculty at the Asia School of Business, she also holds a Post Graduate Diploma in International Hotel and Tourism Management and an MBA with Cornell University. A certified NLP and Time Line Therapy® Practitioner, Alleena is a HRDF-certified trainer and Virtual LearnCaster.

As the founder of Yellow Tree Malaysia, she trains micro-businesses, under-served communities, and SMEs in branding and communication. Co-founder of Pathway, a business consultancy, Alleena is an industry advisor at the Institute of Ethnic Studies and The Ulam School, contributing to a master’s program in sustainable food development.


Remarks : 

Please note that the workshop is exclusively for AWEWE Digital Toolkit applicants and limited seats available. Please apply your AWEWE Digital Toolkit here.

Ticket confirmation email will be sent after verification.

Event Details

Date: 16 January 2024

Start time: 10:00 a.m.

End time: 04:00 p.m.

Venue: Exabytes Event Hall, Level 3 Setiawalk Puchong

Directions: https://goo.gl/maps/Kmm5AqYJomuTkPG6A

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