One Campaign. AI Power. Endless Storewide Impact
Imagine this: instead of juggling multiple ads for each product, you could boost your entire store’s performance — all with one intelligent campaign. That’s exactly what Lazada’s Sponsored Max – Stores offers.
In the fast-moving world of online selling, smart automation is the secret sauce to staying ahead.
Lazada knows this, and they’ve rolled out Sponsored Max – Stores, a game-changing tool for sellers who want less manual work and more return on ad spend.
What is Sponsored Max – Stores?
Sponsored Max – Stores is a new campaign type under Lazada’s Sponsored Max umbrella.
But this isn’t your average store ad—it’s built with AI-powered automation that optimises your entire store’s visibility and performance.
Here’s what makes it special:
- 🔁 Storewide Promotions with just one campaign
- 🤖 Fully Automated AI that learns and improves performance continuously
- 📈 Optimised for Return on Promotion Spend (ROPS) to hit your growth targets.
Why Choose Sponsored Max – Stores?
Still wondering why you should try this campaign type? Let’s break it down:
1. Maximise Store Sales
Gone are the days of boosting products one by one.
Sponsored Max – Stores promotes your entire product catalog to a wider audience — increasing discoverability and conversions at the store level.
2. Let AI Do the Heavy Lifting
This campaign runs on Lazada’s advanced AI engine, which means:
- No manual keyword or product selection
- Auto-adjusted bidding for better efficiency
- Smarter allocation of your ad budget based on real-time performance
3. Designed for Target Return Optimisation
You can set your desired return on promotion spend (ROPS) and let the system do the rest.
The AI engine continuously fine-tunes targeting and bidding to meet your goal — making every Ringgit count.
How Does It Work?
- Set Up a Sponsored Max – Stores Campaign from your Lazada Sponsored Solutions dashboard.
- Define your promotion goal, such as sales growth or ROPS target.
- Launch and relax – the AI will analyse buyer behavior, optimise your bids, and push your best-performing products to the spotlight.
- Monitor and refine – view reports via the Sponsored Solutions analytics tab to track performance and make data-driven decisions.
Real-World Impact: Why Sellers Are Loving It
Sellers who’ve adopted Sponsored Max – Stores report:
- 🔼 Higher store-level conversion rates
- 🔽 Lower cost-per-click (CPC) due to efficient bidding
- 🔁 Increased return on ad spend without micromanaging multiple campaigns
And the best part? It’s all automated.
No need to babysit campaigns or guess at keywords anymore.
Conclusion: One Smart Campaign, One Step Ahead
In today’s crowded digital shelves, your store needs more than just product-level promotion — it needs smart, storewide strategy.
Sponsored Max – Stores gives you that edge.
With AI-powered optimisation, simplified setup, and a focus on delivering return, this is Lazada’s way of helping serious sellers scale faster, smarter, and with less hassle.
Ready to grow your store sales and free up your time?
Try Sponsored Max – Stores today and let Lazada’s AI be your most reliable digital sales assistant.
👉 Learn more inside your Lazada Seller Center dashboard or speak with your Key Account Manager.
