There are a number of additional elements at work in an ecommerce store’s success besides the quality of its items. The marketing strategy and design of the website are two of the most crucial factors to create an ecommerce website.
Every client wants an easy-to-use, customized online shopping experience from an e-commerce store.
Creating an e-commerce store with all of the required features is a tried and true game changer that may make e-commerce stores competitive while boosting customer delight.
According to Statista, the ecommerce malaysia industry is anticipated to see revenue growth at a pace of 14.24% per year (CAGR 2023–2027), resulting in a predicted market volume of US$19.84 billion by 2027.
To offer customers the greatest eCommerce purchasing experience possible, it’s crucial to create ecommerce website with must-have features.
Features That Ecommerce Sites Must Have
An effective ecommerce store normally contains a Homepage, Products page, Blog, and About Us page.
However, in order to stay up with the quickly growing technological environment and changing customer wants in 2023, ecommerce malaysia business managers will need to go beyond the obvious.
1# Website Design That Is Responsive
Modern customers increasingly ecommerce malaysia purchase and connect with companies online using their mobile devices.
Customers can buy things with only a few scrolls and clicks from the comfort of their screens, so it’s crucial to make sure the ecommerce store is responsive and mobile compatible for all platforms.
According to recent statistics, 79% of smartphone users made online purchases using their mobile devices in the previous months.
In addition, many B2B companies have embraced mobile websites as a result of the worldwide pandemic, with 80% of B2B consumers now using a mobile device to make purchases from ecommerce stores.
2# Easy to use navigation
Most users immediately check out the ecommerce store navigation when they visit a new ecommerce store.
The 2021 Digital Experience Benchmark Report claims that 54 seconds is the average amount of time spent on a page across all industries. The attention span shortens after that.
Making the ecommerce store navigation as user-friendly as possible can aid visitors in reaching where they need to go quickly and effortlessly, whether they are making a purchase, seeking more information, or even contacting customer support.
According to eye-tracking studies, individuals spend 80% of their viewing time on the left side of websites, compared to just 20% on the right. As a result, to capture the audience’s attention, focus on the left half of the page.
3# Buttons for the shopping cart and the checkout
The main objective of an ecommerce store is to increase sales, and an efficient shopping cart function can only enable one to do this.
Customers need features like quick service, easy checkout, dependable payment choices, and even the ability to preview their products before making a purchase when it comes to create ecommerce website cart.
4# Provide a range of payment options
The ecommerce store should offer a variety of ways to make payments. While it is important to understand the preferred payment method of the target market, offering other choices can improve the customer experience.
Among the most popular alternative payment options in development are cryptocurrency, digital wallets, and mobile payments like Touch N Go.
The attractiveness of these new payment options typically stems from the customer’s need to secure their data, even though one can still provide conventional payment options like a bank transfer and credit card.
5# Complete shipping and return details
Global transportation and supply networks saw a significant transformation as a result of the pandemic, which also affected consumer behavior.
Brands need to manage customers’ expectations in order to create ecommerce website.
Shopify has conducted research that revealed two customer tendencies that ecommerce store owners need to be aware of.
First off, 75% of customers believe that free delivery has a significant impact on their decision to check out an item.
While 68% of shoppers would rather have a clear understanding of delivery charges before making a purchase.
In order to build trust and set expectations, it is critical to make it clear on the ecommerce store whether delivery is free or charged.
Failure to do so can result in shopping cart abandonment or even customers switching to a rival brand.
6# High-Definition Images and Videos
The first thing that people notice about an ecommerce store is its aesthetic appeal.
In light of the fact that 93% of online ecommerce malaysia shoppers say that appearance is a crucial determining factor in a purchase decision, the quality of photographs and videos on the website may thus have a significant impact on a customer’s initial impression of the business.
According to a Venngage survey, 51 to 80% of organizations heavily rely on visual content. However, in 2022, having high-quality photos and videos on an ecommerce store won’t cut it; companies must step it up.
7# Review of Products
Product reviews and ratings are the most common type of user-generated content seen on ecommerce stores.
To convince customers that a product will meet their needs, this area of an ecommerce store product page is essential.
Customers may rate and review products on ecommerce stores, and these reviews are shown underneath the product descriptions and sponsored items.
8# Order Monitoring
When a consumer places an order, their main concern is when their order will arrive. Make it easy for clients to monitor the progress of their orders on the ecommerce store.
There are several ecommerce stores that offer order tracking pages that don’t require users to log in.
Simply provide them with the email address and the order number from the order confirmation email.
Conclusion
To determine if new ecommerce Malaysia trends emerge, all that has to be done is pay attention to consumer feedback and keep an eye on the competition.
To determine which solutions result in increased ecommerce store sales and customer happiness, combine consumer input with A/B testing.
If you want to start an ecommerce store in Malaysia, Exabytes can help you with its ecommerce store design services. To know more about our services, contact us now
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