4 Incredible Ideas To Help You Select Your Domain Name
Do you think the process of finding the perfect domain is difficult? If yes, this post is meant for you! Here are 4 incredible ideas to help you select your domain name.
Until a few years ago, the Internet was limited by very few domain extensions such as .com, .net, .org, etc. Each of these extensions served a specific type of entity; .com for commercial, .net for network and .org for organization. As the Internet economy grew, it was realised that the Internet would need to become more organized and allow for more options for domain names. This led to the launch of over 1200 new domain extensions such as .tech for technology, .store for retail and eCommerce and .online for endless possibilities.
The new domain extensions have empowered millions of business owners such as you to access the massive opportunity to choose short, brandable, memorable domain names on a domain extension that is relevant to their industry. While kidsplayschool.com may not be available, kidsplayschool.space is!
As a result, finding the domain name that you desire is now easier than ever. In this post, we will share some tips to help you get started on choosing a great domain name that will help you in fulfilling your business’s long-term brand building objective. Let’s jump right in!
1. Get everyone in the room to brainstorm
Don’t underestimate the power of a good, old-fashioned brainstorm. Get your team in a room with some markers and a whiteboard and let everyone scribble down words and ideas for the prospective domain name. Talk about your values and offerings to get the ideas flowing.
Your domain name ideas don’t necessarily need to have your brand name. It can include:
- Geographic location of your business (e.g. usatrekking.site)
- Aspects that are important to your industry/business (e.g. speed of service – quicksolutions.tech)
- Attributes that you could highlight (e.g. only for senior citizens or for newly married couples – seniorcitizens.space)
Encourage your team to think broadly and jot down anything that seems even remotely relevant. You never know where that one killer idea will come from.
2. Select the domain extensions that best suit your business
Once you have an idea of what keywords you want your domain name to have, think about a cool and unique domain extension that is relevant to your business. New domain extensions are your entry pass to a great domain name without worrying too much about its availability. No matter which industry you operate in, there is a domain extension for you.
3. Make it search engine friendly
Popular industry-relevant keywords are crucial for every business with an online presence. Having appropriate keywords in your domain name is one of the ways to tell the search engines what your site is about. This is especially important for getting on-topic backlinks which help in ranking high in organic search results.
Therefore try to include keywords that denote something specific about your business in your domain name. The more niche you go, the more quality traffic your website will attract.
4. Make it easy to spell and pronounce
Your domain name should be such that it’s easy to roll off the tongue. If one has to go to Google to confirm how exactly it is spelled, then you haven’t done a great job. When users come to your site looking for something, the chances of them re-visiting increases if your domain name is easy to remember.
This is even more crucial because we have moved into an era of voice search. If virtual assistants such as Siri and Alexa don’t understand a domain name in the first go, it has failed the Radio Test. Here’s a way to check the quality of your domain name: Say it 10x faster than the normal speed of speech. If you and others can understand, go for it! If not, keep tweaking.
Here are some examples:
- Partyandgames.online is a winner over party-and-gamesonline.com
- Getpasta.store is better than alessandrospastastore.com
If you like it, then you should have put your name on it!
So, there you have it! Armed with these 4 approaches, you are well on your way to finding that perfect domain name for your new business, startup or blog.