Penang marketers came together for a morning of energy, insights, and practical marketing strategies at Manage Marketing Campaigns with Lark (Penang), hosted at Exabytes Auditorium. The workshop offered a rare opportunity to see modern marketing workflows in action—exploring smarter ways to plan, execute, and track campaigns while experiencing how a unified digital workspace can transform team productivity.
From actionable strategies to live demonstrations, the session empowered attendees to work faster, make data-driven decisions, and unlock greater creative efficiency in their marketing campaigns.
Discovering Smarter Marketing Workflows
Marketing success today goes beyond creativity—it requires structure, visibility, and real-time performance tracking. During the workshop, participants explored how Lark helps centralise campaign planning, streamline content calendars, simplify video production, and monitor performance metrics in real time.
These integrated workflow capabilities are especially valuable for marketing teams managing multiple platforms and deadlines.
During the hands-on session, participants learned how to:
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Track YouTube & TikTok performance in real time to better understand audience engagement.
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Manage video projects seamlessly, from planning to publishing.
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Create on-brand AI visuals directly within the workspace, making creative production faster and easier
By seeing these features demonstrated live, attendees gained practical insights into improving campaign efficiency and execution.
Insights from an Industry Expert
One of the standout moments was the session with Martin Tang, Digital Marketing Manager at Exabytes Group. With over a decade of experience in digital marketing, strategy, and SEO, Martin shared practical insights and proven strategies to elevate campaigns.
His advice to learn something new every day served as a powerful reminder that continuous improvement is key in today’s fast-evolving digital landscape.
This mindset encourages marketers to stay curious, experiment with new tools, and refine their strategies over time.
Actionable Takeaways You Can Apply Today
Beyond the demonstrations, the workshop focused on practical implementation. Attendees gained strategies they can immediately integrate into their marketing operations, including:
- Optimise your workflows to save time and boost efficiency
- Leverage real-time metrics to make smarter marketing decisions
- Use AI-assisted content creation to produce high-quality visuals faster
