EcommerceFest 2021: Series #2 eCommerce Trends


The eCommerceFest 2021 Series #1 has just concluded, and here comes Series #2 with the theme ‘eCommerce Trends’.

Malaysia’s eCommerce market is expected to continue to expand with new trends rising quickly due to the country’s fast development. Make sure to attend Series #2 of eCommerceFest 2021 on Tuesday, June 22nd, especially if you’re an eCommerce merchant. eCommerce merchants who are aware of current trends can take advantage of them to grow their business exponentially. 

What will you learn? 

In series #2, you’ll learn how to take advantage of eCommerce trends to expand your business and create more opportunities. During this series, the speakers will share their perspectives on eCommerce trends and how they utilized them to reach their business goals. 

Check out the topics in Series #2:

Topic 1: Embark Personalized Experiences in eCommerce

Moderator: Samantha Tong, Chapter Lead of Google Business Group (GBG)


  1. Sumit Ramchandani, CEO, AirAsia Media Group 
  2. Christopher Lowe, Regional Head of Partner Success, Insider

Customer experience enables each visitor to consume the experience uniquely, assisting them in achieving their objectives at each step of their journey. The essential components of developing personalization strategies will be discussed in this session. 

Topic 2: The Real Engine of Customer Retention and Revenue Booster- Mobile App

Moderator: Wintson Tham, Business Development, Exabytes


  1. Lee Wei Hong, Senior Business Consultant, 91APP  
  2. Leow Kok Han, Director, Dr. Douxi (COOOLGO BEAUTY SDN. BHD)

The Offline-online concept allows consumers to buy anywhere they are. This session will discuss how you can create a seamless O2O experience for customers. 

Topic 3: Uncovering eCommerce Trends & Opportunities in Malaysia

Moderator:  Calvin Yeap, Chief Marketing Officer, IOUpay


  1. Lim Ben-Jie, Head of e-Commerce, AirAsia super app
  2. Tang Siew Wai, Country Manager at Carousell Malaysia 
  3. Vivienne Chin Ee Kwan, Head of SME Banking Business Development and Marketing, CIMB

Malaysia is a very attractive eCommerce market because it is one of the most dynamic countries in online business throughout Southeast Asia. This session will go over current Malaysian trends and how an eCommerce merchant can expand his business in the country.

Don’t miss out! Join Now

Join this series to learn more about eCommerce from experienced speakers and enhance your online business owner’s capability. If you have not registered for this event, make sure you register now at 

If you already registered, kindly check your email for the login access link.

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