The digital world of today is expanding.
Technical capabilities have been created, as have commercial tactics.
As traditional marketing is so expensive and ineffective, a digital marketing agency is preferable for a business.
The worldwide digital marketing agency market was worth USD 4233.29 million in 2021 and is predicted to grow at a 14.32% CAGR during the forecast period, reaching USD 9449.52 million by 2027.
In a digital marketing agency, the cost is reduced, the work is reduced, and the reach is increased.
A proper digital marketing team may generate a significant reaction in a short amount of time.
Google Workspace is a critical corporate platform.
Google Workspace products like Google Docs, Google Sheets, Google Slides, Gmail, Google Calendar, and many more features assist a business in growing and becoming a brand.
This function not only aids the marketing team in a digital marketing agency but also helps boost the business.
Effective internet promotional efforts can even be made for free with Google Workspace.
Here’s how to get started with a digital marketing agency using typical Google Workspace apps.
1# Email Marketing to Promote Your Brand
The Gmail app from Google Workspace is an excellent tool for free or low-cost brand marketing.
To begin, the emails must be formatted in such a way that they appear professional and trustworthy.
The Gmail trust-building journey begins with establishing a concise and relevant email subject that explains the email’s position in 10 words or less.
That’s why the digital marketing agencies should select the words for the email topic with care, including only the most relevant and useful ones.
In addition, for work-related correspondence, the email should include a logo, a photograph, alternative email addresses, social media accounts, a business address, a website, and a contact number.
These can be included in your email signature area.
2# Run Free DIY Email Marketing
The Google Workspace Gmail app connects effortlessly with complex email marketing systems such as Mailchimp, Sendinblue, Omnisend, and others.
As a result, one may use Gmail for newsletter or marketing email delivery to preserve all data in one place and prevent switching between applications.
To install helpful tools that automate email marketing team activities like mass sending, email analytics, email monitoring, and more, go to the Google Workspace Marketplace.
These applications allow one to become a digital marketer without a marketing team or digital marketing agency.
3# Create Successful Digital Marketing Campaigns
Google Workspace products like Calendar, Drive, and Sites are helpful to marketing teams managing digital marketing campaigns in a simple, easy, and simplified manner.
Brochures, social media posts, infographics, and Instagram videos may all be saved to a shared folder on Google Drive.
Give the marketing team members the necessary permissions, such as editing, viewing, or commenting, so that the responsible resource may access the information in accordance with their roles in the project.
As most social media promotional campaigns by digital marketing agencies include minimal material, one needs to set up a Google Sites page to drive the audience to the comprehensive campaign board.
The marketing team may expand on the promotional campaign here by employing YouTube videos, blogs, and photos.
4# Make a statement with a high-ranking website
Google Workspace provides a variety of digital marketing tools to marketing teams for optimizing website content.
As a result, as a digital marketing agency, one can provide excellent content optimization services to their clients without having to invest in expensive technologies.
On the contrary, if one manages their own website, they may stand out from the crowd and reach their target audience with little or no expenditure.
The following are a few tools and their principal applications:
- The Google Workspace Lighthouse tool allows one to do a performance, SEO, accessibility, and best practices audit on any website URL.
- One may use the Google Workspace Find My Audience tool to uncover millions of global audiences for your YouTube channel and, eventually, for the linked website.
5# Expand Your Reach to Local Audiences
Make smart use of Google Sites and Google Workspace.
Google My Business to extend a website’s reach to the local community for free.
Begin with a Google Workspace website that includes related material like blog entries, goods, services, promotional presentations, and so on.
Content from YouTube, Google Docs, Slides, and Sheets may be simply imported into the Google Workspace sites.
Make the website publicly accessible by connecting it to Google Search using Google My Business.
Google My Business allows one to add contact information, Google Maps locations, and public reviews to the website so that it appears when the target audience searches for similar items or services.
It is widely used by digital marketing agencies to optimize local SEO.
6# Showcase Services and Their Accomplishments
It’s time to showcase the products, services, accomplishments, and future plans utilizing easy tools from Google Workspace.
Create a sites page with sections dedicated to the services one provides, how they performed for previous clients, and so on.
One can take the help of a digital marketing agency to set up all the settings.
Using unique images, videos, and text, one may create product or service presentations on Slides with the assistance of the marketing team.
7# Google Sites for Digital Marketing
Google Workspace sites are a platform where one may store all of their papers, information, and other stuff.
Create an external website with all of the information.
The readers may get all of the information and facts they need using Google Workspace Sites.
Google My Business is a tool that allows one to monitor the website views and users, bounce rate, traffic on your website, locations and visitor details, and session data to help the marketing team on design marketing plans.
Conclusion
One may get started fast as a single web marketer or hire a digital marketing agency by adopting this digital marketing technique and employing Google apps, which are generally free.
If one wants to set up Google Workspace for their business, Exabytes can help in no time.
Exabytes experts are there to help 24×7 to respond to all your Google Workspace-related queries.
Looking to grow your business online in Malaysia?
Reach out to our expert digital marketing agency in Malaysia today and let’s start your journey to success!
To know more about Google Workspace, contact us now.
Related articles:
Google Workspace Tips & Tricks To Upgrade Your Business Workflow
