2022大马新零售元年 Exabytes助力迈向新零售
对马来西亚零售品牌而言,2022年9月29日绝对是一个一个意义非凡的日子。这一天,超过100个零售品牌风云汇聚,在Sunway Pyramid Convention Center 历经9小时的头脑风暴,为国内零售未来趋势问诊把脉,深入剖析科技与零售业的共生性,梳理人、货、场之关系,探讨线上网店与线下门市的虚实融合。
由Exabytes新零售团队所举办的《解码新零售》高峰会,是国内首个大型零售高峰会。此活动一经发布,便获得零售同业的积极响应,不仅众多零售资深领袖纷纷支持站台,也吸引了许多杰出的新秀品牌出席。
逾百家零售品牌踊跃参与
上述活动有超过100个品牌,逾200人出席这场活动,包括紫藤 、Oloiya 我来也、HAIRDEPOT、药材农夫、Signature Market、Eat Cake Today Sdn Bhd、Xilnex、EasyParcel、iStoreiSend 、MINISO Lifestyle Malaysia、 MOG、AM PM Pharmacy Malaysia、Eureka、CCK Freshmart、Old Nanyang Coffee、艾慕、OSIM International Pte Ltd、Bonia Corporation Berhad、Chin Loong、Amano、Pasaraya Mu、Jackstudio、O.K. Hardware 等!
当天现场人潮络绎不绝,大家在这场高峰会上热烈交流,来自四面八方的各种资讯与崭新的思维在活动大厅中激荡回响,顿时让整个会场成为新零售的知识殿堂。Exabytes创办人兼首席执行长曾淇赐也在活动上,将2022年正式定为新零售元年,正式引领国内零售品牌,向新零售大时代进军。
曾淇赐:2022大马新零售元年
实际上,新零售一词最早由马云提出,目前亚洲大部分主流知名零售大厂都已落实线上线下虚实融合的新零售模式,包括中国盒马生鲜、日本优衣库、台湾Ann‘s等等。
Exabytes创立21年以来,一直落力地帮助商家进行数码转型,迄今已陪伴全球超过16万家在数码化的道路上成长,并为国内企业引入最新技术,确保大马品牌与世界接轨。
然而在全球迈向新零售的当下,国内许多商家依旧对这个名词感到陌生,因此Exabytes在曾淇赐的带领之下,成立了Exabytes新零售团队,通过各种管道,包括技术、教育、宣导、方案等,全面协助国内零售品牌,摆脱过去两年疫情的颓靡之势,迈入新零售大纪元。
大会也邀请到誉有台湾新零售教父之称的何英圻先生为活动线上站台。鉴于是项高峰会对大马零售业界意义深远,何英圻慷慨地录制了一段为时40分钟的独家视频,为观众讲解全球新零售的趋势,分享数位转型的核心方法。他也深入地分析市场的发展走向将会变得竞争且复杂,并提醒听众“现在就是迈入新零售,虚实融合的最佳时机”,现在加入尽快具备“穿越虚实空间的能力”,才能有机会迎接未来挑战!
新零售体验馆
当天高峰会安排了3场内容扎实的讨论会,邀请零售各界代表分享,为观众清晰刻画新零售生态的轮廓,从中认识新知识新技术,并意识本身的不足之处,以及值得参考借镜的经验。
为了让与会者更充分地了解新零售模式,主办单位也精心安排新零售体验馆,参展单位包括紫藤文化企业集团,以及药材农夫,让与会者亲身体验新零售模式的魅力,如何透过线下门市与线上网店的结合,为客户带来更优质的消费体验,提高消费者的品牌忠诚度。
紫藤文化企业集团于90年代成立,作为国内零售业的资深前辈,并没有拘泥于传统经商手法,反之于是并进率先迈向新零售模式,成为国内零售同业的楷模。他们的体验馆向客户展示了该公司,如何成功将一杯暖暖的中国茶,与冰冷的科技结合,为客户带来线上线下无缝的消费体验。
而药材农夫作为新秀品牌,他们的展位则向与会者展示了新零售方案,如何改变消费者的刻板印象,将传统中国药材,转变成一款备受年轻人追捧的时尚养生品牌。
先完成,后完美
《解码新零售》高峰会的3个讨论会,分别请来两位零售界掷地有声的资深前辈担任大会主持,既怪兽学堂首席导师郑永仁,以及Vistage Malaysia CEO导师黄家建。
除了主持讨论会,他们也在会场上分享本身在零售领域的丰富经验,曾面对的挑战,以及所学习到的知识与心得。他们的分享让人深刻体会到“听君一席话,胜读十年书”的道理,对于未来零售事业的发展方向,也有了更具体的概念与想法。
黄家建老师在分享时,比喻新时代的零售,应该像导弹一样先射击,再瞄准。他认为,2022新零售元年已到,零售品牌应尽快落实新零售模式,助事业再创高峰!
郑永仁老师在讨论环节时也同样做出总结,提醒国内零售商,“你不需要很厉害才开始,开始了才会更厉害”,应“先完成,后完美”,用更敏捷的态度迎接复苏。
9小时探索新零售生态
当天分享嘉宾阵容还包括Xilnex业务发展经理蔡伟仁、iStoreiSend创办人邱新展、Easy Parcel首席执行长梁洷瑜、Exabytes数码营销副总裁锺萍、Eat Cake Today首席执行长洪文钞、Signature Market创办人汪欣国、我来也肉干行执行董事丘祖锟、MRCA理事会成员兼名创优品Miniso总经理李文强、Hairdepot执行董事杨俊龙、紫藤文化企业集团总经理陈婵菁。
长达9小时的讨论与分享,为听众带来扎实而深厚的资讯,由内而外地探索新零售生态体系中的每项细节。
由此,参与这场高峰会的零售品牌也从中学习到更多提升顾客消费体验的策略和工具,也意识到大数据分析、物流运输、货仓安排、数码营销对零售企业成长的重要性。
科技再度进化,AI人工智能、大数据、5G、Web 3.0纷至沓来,全新技术将在零售业掀起一场史无前例的巨大风暴。
新时代、新消费、新零售,还在山雨欲来中摇摆的老板们,你选择要乘风腾飞呢?或是被时代的浪涛吞噬。
纯电商已死,新零售已来。2022大马新零售元年,想要了解如何透过新零售方案,提供消费者统一又无缝隙的购物体验,那就即刻联络Exabytes新零售团队吧!
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![Teamwork Made Simple: How SMEs in Malaysia Stay Organised with Google Workspace Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised [Image] Discover how Malaysian SMEs use Google Workspace to stay organised and work like corporates. Learn teamwork hacks for proposals, spreadsheets, and project tracking. Boost productivity, save time, and simplify collaboration with Exabytes Google Workspace solutions. Targeted Keywords: Google Workspace Malaysia, Google Workspace for SMEs, teamwork with Google Workspace, Google Workspace collaboration tools, SMEs productivity tools Malaysia, project tracking with Google Workspace, Exabytes Google Workspace solutions Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised Running a small or medium enterprise (SME) in Malaysia often means juggling multiple roles at once — handling sales proposals, updating financial spreadsheets, managing HR files, and following up on client emails. Without the right tools, these daily tasks quickly become scattered across WhatsApp chats, email attachments, and endless file versions. This is where Google Workspace comes in. Designed as an all-in-one productivity suite, it helps SMEs streamline teamwork so even small teams can operate with the efficiency of large corporations. 👉 In this article, we’ll explore: - Why staying organised is critical for SMEs. - Real-life scenarios where Workspace improves teamwork. - How proposals, spreadsheets, and projects get done faster. - Extra features beyond Gmail, Docs, and Sheets. - A Malaysian SME case study. - The importance of security and trust. - Why Exabytes is the right partner for local businesses. --- Why Organisation Matters for SMEs Organisation is not just about being neat — it directly affects profit and growth. According to a study, unclear communication and disorganisation cost teams 20–30% of their productivity. For SMEs in Malaysia, where teams are often small and resources limited, this impact is even greater. Consider this: - A delayed proposal can mean losing a valuable client. - A duplicated spreadsheet entry may create cash flow miscalculations. - Misplaced documents can slow down regulatory compliance. By adopting structured tools like Google Workspace, SMEs can: - Share and edit files in real-time without confusion. - Keep communication centralised, reducing reliance on messy WhatsApp groups. - Track tasks and projects systematically. - Build a professional image when engaging clients and partners. --- Scenario 1: Sharing Proposals Without the Chaos Imagine a sales executive at a Kuala Lumpur-based SME preparing a proposal for a major client. Traditionally, the process involves: 1. Drafting the proposal in Microsoft Word. 2. Emailing the attachment back and forth for edits. 3. Managers reviewing different versions simultaneously. 4. Confusion about which “final_v2.docx” is the actual final version. With Google Docs in Workspace, this chaos disappears: - Multiple teammates can edit and comment in real-time. - The manager can approve changes instantly without version clashes. - A single live link is shared with the client, avoiding outdated attachments. For SMEs, faster proposals mean a higher chance of closing deals ahead of competitors. --- Scenario 2: Collaborating on Spreadsheets Made Easy Finance and operations teams often depend heavily on spreadsheets. But with manual file sharing, version mismatches and calculation errors are common. With Google Sheets, SMEs benefit from: - Live updates: everyone works on the same file simultaneously. - Data integrity: built-in change history reduces the risk of accidental deletion. - Advanced features: pivot tables, charts, and even integration with external data sources. - Access control: sensitive data is view-only for some, editable for others. 📍 Example: A Penang-based SME tracks supplier payments and client invoices in Google Sheets. When a team member updates a supplier’s payment status, the finance manager sees it in real-time. No delays, no duplicate records. 💡 Supporting Research: A PwC report found that while digital tools can boost productivity, clarity in digital processes is essential for improving employee morale and reducing workplace stress. --- Scenario 3: Tracking Projects Like a Corporate Giant One of the biggest struggles for SMEs is managing multiple ongoing projects without expensive software. Google Workspace makes this simple by combining Google Drive, Google Calendar, and Google Meet. - Project files are stored in shared Drives, eliminating scattered folders on personal laptops. - Deadlines are synced to Google Calendar, with automated reminders. - Weekly check-ins are held on Google Meet, where teams can update progress directly from linked Docs and Sheets. 📍 Example: A Johor-based creative agency uses Workspace to manage multiple client campaigns. Each campaign has its own shared Drive folder, with timelines tracked on Calendar. The team no longer spends hours asking “who has the latest file?” — everything is in one central place. 💡 Research Insight: A report by International Data Corporation (IDC) sponsored by Google found that organisations using Google Workspace gained significant productivity benefits, including an average reduction in project delivery time compared to traditional methods. --- Beyond the Basics: Features SMEs Often Overlook Many SMEs in Malaysia still think Workspace is only about Gmail, Docs, and Sheets. But it offers much more: - Smart Canvas: assign tasks, insert checklists, and tag teammates directly inside Docs or Sheets. - Google Chat Spaces: structured, searchable team chatrooms — a more professional alternative to WhatsApp groups. - App Integrations: connect Workspace with Asana, HubSpot, or Trello to create a central hub for all work. - Forms & Surveys: quickly gather staff feedback or client inputs without relying on third-party tools. These features transform Workspace into more than just a productivity suite — it becomes a complete SME management platform. --- Case Study: Malaysian SME Scaling Faster with Workspace A Johor Bahru-based e-commerce SME adopted Google Workspace after struggling with scattered tools (email on one platform, Dropbox for storage, Trello for tasks). Within six months: - Proposal turnaround dropped from 3 days to 1 day. - Finance reporting errors decreased by 40%. - Meetings became shorter and more effective as updates were visible in Docs and Sheets before calls. - Team onboarding improved as new hires could access all resources in one shared Drive. This shift helped the SME appear more structured to partners and investors — a critical factor in securing funding. --- Security and Trust — Even for Small Teams SMEs are often targets of cyberattacks due to weaker security setups. A 2024 report by Lockbaud indicates that small companies experience a 350% increase in social engineering attacks compared to larger organisations. With Workspace, SMEs benefit from enterprise-grade security without the costs: - TLS encryption for email. - Two-step verification for accounts. - Admin controls for file sharing and device access. - Data Loss Prevention (DLP) to prevent accidental leaks. This means even a small 5-person team can have the same protection as a multinational corporation. --- Why Malaysian SMEs Choose Exabytes for Workspace While Workspace itself is powerful, implementing it correctly can be tricky. That’s where Exabytes steps in: - Migration support: move old emails and files without disruptions. - Local support: 24/7 assistance from Malaysia-based teams. - Affordable pricing: plans customised for SMEs. - Training & onboarding: ensuring staff adopt the tools effectively. For Malaysian SMEs, this local support makes all the difference in achieving smooth digital transformation. --- Conclusion For SMEs, staying organised isn’t just about efficiency — it’s about survival and growth. With Google Workspace, small teams can: - Share proposals seamlessly without version confusion. - Collaborate on spreadsheets with real-time accuracy. - Track projects like corporate giants. - Leverage security and integrations usually reserved for big enterprises. The result? Faster decision-making, a more professional image, and stronger client trust. In Malaysia’s competitive market, these advantages give SMEs the agility they need to thrive. 👉 Ready to simplify teamwork for your SME? Explore Exabytes Google Workspace solutions today. --- Frequently Asked Questions (FAQ) Here are answers to common questions Malaysian business owners ask about Google Workspace: 1. Why should SMEs in Malaysia use Google Workspace instead of free tools? Free tools like Gmail, Dropbox, or WhatsApp may work initially, but they lack consistency, professionalism, and control. With Workspace, SMEs get a unified system for communication, file storage, and collaboration. This means fewer errors, faster decision-making, and a stronger brand image. For SMEs competing in Malaysia’s crowded market, these small advantages add up. --- 2. How does Google Workspace improve teamwork compared to traditional email attachments? Traditional workflows often involve endless email chains and multiple file versions. With Workspace, all team members edit the same document or spreadsheet in real-time. The “version history” function ensures no data is lost. This means fewer misunderstandings, less back-and-forth, and faster project completion. --- 3. Is Google Workspace too advanced or costly for small businesses? Not at all. Plans start at just a few ringgit per user per month, making it affordable even for micro-SMEs. More importantly, the time and errors saved often outweigh the subscription cost. Plus, Workspace scales easily as the business grows. --- 4. How secure is Google Workspace for SMEs? Very secure. Workspace uses enterprise-grade security, including TLS encryption, two-factor authentication, and AI-driven spam/phishing filters. According to Google Cloud, Workspace blocks 99.9% of spam and phishing attempts before they reach inboxes. This gives SMEs protection usually only accessible to large corporations. --- 5. Can Workspace integrate with the tools I already use? Yes. Google Workspace integrates seamlessly with CRM software like HubSpot, project management tools like Asana, and accounting platforms like Xero. SMEs can keep using their preferred apps while enjoying centralised communication and file management. --- 6. How does Workspace help SMEs present a professional image? Emails from yourname@yourcompany.com look far more credible than free Gmail or Yahoo addresses. Consumers are more likely to trust and buy from businesses with branded email addresses. For Malaysian SMEs, this can be the difference between closing or losing a deal. --- 7. Does Workspace help remote or hybrid teams in Malaysia? Yes. Workspace is cloud-based, so employees can log in from anywhere. Whether staff are in Kuala Lumpur, Penang, or working overseas, they can collaborate seamlessly on Docs, Sheets, and Meet. This is crucial as hybrid work is now the new normal in Asia. --- 8. How does Workspace reduce reliance on WhatsApp groups? Many SMEs in Malaysia still run projects through WhatsApp, leading to lost messages and scattered files. With Google Chat and Spaces, discussions are structured, searchable, and tied directly to files in Drive. This prevents important updates from being buried in casual conversations. --- 9. What happens if my company grows quickly? Workspace scales effortlessly. Adding new staff is as simple as creating new accounts under your domain. Each team member instantly gets access to shared drives, branded email, and collaboration tools. This keeps the organisation consistent as the team expands. --- 10. Can Workspace really save time for SMEs? Yes. Features like Gmail’s Smart Compose and Docs’ AI suggestions help employees write faster and avoid repetitive tasks. Google mentioned that AI across its productivity suite saves its 3 billion users' time. (Google Blog). For SMEs, time saved translates directly into cost savings and faster client responses. --- 11. How does Workspace help with project management? Workspace combines Docs, Sheets, Drive, Calendar, and Meet into a single ecosystem. SMEs can store all project files in shared folders, assign tasks via Docs or Sheets, and schedule deadlines in Calendar. This makes project tracking far simpler compared to juggling multiple third-party apps. --- 12. Is Google Workspace mobile-friendly? Yes. According to DataReportal Malaysia 2024, 96% of Malaysians use the internet via smartphones. Workspace has official apps for Android and iOS, so employees can check emails, join meetings, or update files while on the go. --- 13. Can Workspace improve customer service for SMEs? Absolutely. SMEs can set up specific email addresses such as support@company.com or sales@company.com. This ensures customer queries are directed to the right team, speeding up response times and improving satisfaction. Customers perceive the business as more organised and professional. --- 14. Is it difficult to migrate from Gmail, Yahoo, or Outlook to Workspace? Not with the right support. Google offers migration tools, and Exabytes provides local assistance to transfer emails, contacts, and files safely. This ensures zero downtime, so businesses can continue operating smoothly while upgrading to Workspace. --- 15. How does Exabytes support SMEs using Google Workspace? As an official Google Workspace Partner in Malaysia, Exabytes offers: - Domain setup and email migration. - Training sessions for your staff. - 24/7 local support in English and Bahasa Malaysia. - Affordable SME-friendly pricing plans. This means SMEs don’t just get the software — they get guidance to fully maximise its potential.](https://i0.wp.com/www.exabytes.my/blog/wp-content/uploads/2025/11/5273896e-9703-42cd-8d04-7e9ab092839a.png?resize=218%2C150&ssl=1)

























