More and more businesses and individuals have chosen Google AdWords as one of their favorite means to drive more traffic to their websites. Many now realized AdWords are interactive and high quality display ads that can bring higher click-through-rate (CTR) for their marketing campaigns.
At the same time, a poorly done banner ad can also slow down the process of setting up a marketing campaign and waste a lot of time and energy. Before one gets started, it is advisable to learn from the right source and follow the guidelines provided by Google.
In this post, we shall discuss the 3 most common Google Display Ads mistakes. If you’re a designer or marketer, this post will benefit you even more by helping you in creating a successful Google AdWords campaign.
Mistake #1: Wrong File Size & Dimensions
Google requires its advertisers to follow a list of ad policy before a banner ad can be approved. The rules that apply to text ads generally apply to image ads too. The rule of thumb is 150 KB (or smaller) in file size — this is to ensure responsive banner loading on websites.
Another benefit of Google display ads worth mentioning is the function to ensure your banner ads can fit into all sorts of websites. However, designers can still mistakenly save their ads in the wrong image size, or forget about the file size limitation.
Thus it is highly recommended to perform another check to find out whether the images are in .JPEG/.JPG/.PNG/.GIF after exporting. One of the best ways to avoid this mistake is create a custom template in your design software especially for Google display ads.
Mistake #2: Poor Image/Video Quality
Another nightmare when uploading banner ads is seeing the “Your ad has been disapproved” notice when setting up a Google Display campaign. Most of the time, the disapproved ads are unclear or unrecognizable.
In order to get your ads approved by Google AdWords, they must follow the content requirements provided by Google AdWords policy.
For example, Google doesn’t allow strobing, flashing background, and distracting ads. Most importantly, the image ads must be relevant to the advertised site. Unclear and blurry images are a big no too.
Mistake #3: Restricted Content Categories
Although Google Ads are capable of reaching almost all types of audience, Google does not allow businesses which are categorized as follows:
- Counterfeit goods
- Dangerous products/services
- Offensive or inappropriate content
- Adult-oriented content
- Alcoholic related beverages
- Gambling-related content
- Political content
Full details of Google Ads policy: https://support.google.com/adwordspolicy/answer/6008942?hl=en
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