Social media can be a very useful marketing tool. It isn’t just a platform to grow your brand and connect to your customers. When done correctly, you can use social media platforms like Facebook, Twitter, LinkedIn, and Instagram to generate leads for your business. Another bonus to this method of lead generation is that it is cost-effective.
Social media lead generation is part of every marketer’s strategy. For marketers ready to move beyond brand awareness and engagement, social media lead generation is an excellent next step.
The first thing that marketers need to be clear about is your intended target and existing audience. The clearer you are about who you want to target, the easier it is to attract them. Identify your best customers, get them up, and know them better. Understand the content they enjoy, the people they follow and create a similar content to attract them.
In this webinar, Eric and Natalie mentioned that businesses today have to be legitimate and authentic. We have to reach our consumers in a way where they feel connected to the brand (that’s number one) and what is the value you can provide them.
The best content is supposed to add a massive amount of value to them and solve their challenges and problems. Figure out what your audience’s challenges and struggles are, then you will know exactly what content to create.
Below are the key takeaways from the webinar.
- Four types of content that have a lot of values on social media
- Useful content that solves a problem or answers a question
When you discover your ideal demographic, you need to identify with their challenges and curate useful content that solves their problems or answer the questions they’re asking.
- Content that is inspiring
We all need a little inspiration now and then to get us to take action. Inspiring content isn’t all about making your demographic feel better about themselves; it’s more about showcasing your brand, your message, your goods/services, and how it can solve their problems.
- Relatable content and success stories of your business
When it comes to generating leads and trust for your brand or product, nothing comes close to curating authentic, relatable contents and success stories. People want to identify with a brand they share a similar story with. They also want to know about your successes to help motivate them. When writing your success story, ensure that it revolves around your challenges, solution, and results.
- Funny content
It’s okay to throw in a few funnies now and then into your content strategy. In a world where it seems like there are more challenges than solutions, people will identify more with your brand when you take their minds away from the worries of the day. Posting memes occasionally are a great way to incorporate something funny in your content strategy.
2. Understand your strengths and find out which social media platform will bring the best for you
Not all social media platforms will be effective in generating leads for your business. If your business has to do with pictures, Instagram will work well for you. If you are a service-oriented business, B2B, LinkedIn, and Facebook is where you should be. Even though you put your business on other social media platforms, your marketing campaigns should be more on the platform that applies to your type of business.
3. Create four types of content on every of your social media platforms and take a look at the responses
Come up with four different content for your social platforms and see which one is performing best. That will help you identify the strengths and weaknesses of your business and where you should focus more or improve.
4. Study your competitor’s products and the content that inspire you
Competitors can be a source of motivation. Take some time to study your competitor’s products and content that inspire you, and try to create something similar or better than theirs. Also, see which of their products or contents gets a significant amount of response from the customers.
5. Do not limit your business in just one social media platform, but try it on different platforms
Even though not all social media platforms may work for your type of business, there’s no harm in having a presence on those that won’t work so well. There’s still a lot you can gain from those as well.
6. Facebook groups are a powerful way to get free leads
With billions of active Facebook users available, you can attract a fair share of followers on your Facebook group, which you can convert to leads. When you keep your Facebook group engaging and fresh, the results can be amazing. Also, drop useful and solution-provider comments in groups similar to yours.
When it comes to social media lead generation, you need to plan your strategy carefully from beginning to end. Once you find a strategy, a platform that works well for you, double down on what works and keep improving.
It was a fantastic webinar that gave everyone a great insight into generating leads from social media platforms. If you want to learn more, watch our full video, you will have unexpected gains!