Confidence and determination led Waterco Malaysia to success after applying Exabytes SEO services to increase website clicks and boost impressions.
Embarking on a Strategic SEO Expedition: Waterco Malaysia Teams Up with Exabytes to Amplify Online Visibility
Recognised as a premier supplier of swimming pool, spa, water treatment, aquaculture, and sanitisation products, Waterco Malaysia understands the critical importance of a strong online presence in today’s digital era.
With the ambition to expand their reach and enhance brand visibility, Waterco forged a partnership with Exabytes to embark on an SEO journey.
Their objective?
To not only drive an increased number of website clicks but also to elevate website impressions to unprecedented levels.
Through careful planning and collaborative efforts, this partnership signifies a concerted push towards achieving digital excellence and solidifying Waterco’s position as a leader in the industry.
About Waterco Malaysia
Waterco pioneers reliable solutions for healthy, safe water environments, utilised in residential, commercial, and industrial applications across over 40 countries.
With branches operating in Australia, New Zealand, Malaysia, China, the United Kingdom, the United States of America, Canada, and Indonesia, its global presence is extensive.
Established in 1981 in Sydney, Australia, Waterco has evolved into a global brand known for its design and manufacturing of filtration and sanitisation innovations for swimming pools, spas, aquaculture, and water purification.
Since its listing on the ASX in 1989 (ASX:WAT), Waterco has become a technological and manufacturing powerhouse, focusing on creating products that are more energy and water-efficient and easier to maintain.
Under the Waterco umbrella, several brands contribute to its diverse portfolio, including Swimart, Zane, Watershoppe, and Poppits.
For more information, visit Waterco’s Malaysia website: www.waterco.com.my.
Maximising Results with Strategic Search Engine Optimsation Implementation
In the realm of digital marketing, the implementation of strategic search engine optimisation (SEO) techniques can be the difference between obscurity and online prominence.
Waterco Malaysia, in collaboration with Exabytes, embarked on a journey to harness the power of SEO, aiming to elevate their online visibility and engagement.
This comprehensive approach encompassed meticulous attention to detail, particularly in two key areas: on-page optimisation, off-page optimisation and strategic content marketing.
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On-Page Optimisation
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Keyword Research: By scrutinising industry-specific keywords and evaluating competitors’ performance on search engine results pages (SERPs), we identified a set of potential keywords. These keywords, backed by SERP data, were crucial in tailoring a strategy that not only aimed to outrank competitors but also to fortify Waterco’s overall ranking on search engines. This strategic selection of keywords ensured that Waterco’s website was optimised for relevance and visibility in their industry sector.
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Title Tags and Meta Descriptions: Exabytes optimised Waterco’s title tags by incorporating targeted keywords at the beginning, ensuring conciseness a limited number of characters. This practice improved Waterco’s webpage visibility and relevance in search results, making them more appealing to the target audience and consequently boosting click-through rates.
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Refined Waterco’s meta descriptions: Exabytes offered a compelling summary of Waterco’s webpage content, incorporating targeted keywords seamlessly. By keeping these descriptions as per the characters limit of SEO, we made sure they were fully displayed in search results, enticing potential customers to explore Waterco’s offerings further. This approach significantly enhanced user engagement by providing clear expectations of the site’s content, thereby improving click-through rates from search results.
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Internal Links: This approach not only facilitated easier navigation for visitors but also effectively distributed page authority and ranking power throughout Waterco’s site. By linking related content to Waterco’s website, our team ensured that users spent more time engaging with the site’s content, reducing bounce rates, and increasing the website’s overall SEO performance. Internal linking also aided in establishing a hierarchical structure, making it easier for search engines to crawl and index the pages, thereby improving Waterco’s site visibility.
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Off-page Optimisation
Backlinks
We elevated Waterco’s SEO strategy by meticulously researching and targeting authoritative sites in the water treatment and pool equipment sector for high-quality link-building opportunities.
This approach included crafting guest posts for industry-related blogs, securing listings on reputable directories, and syndicating Waterco’s content across various platforms to enhance visibility and attract backlinks.
Additionally, the team engaged in broken link building, offering Waterco’s superior content as replacements on relevant sites, further strengthening their domain authority and online presence.
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Content Marketing
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Educational Blogging: Developing Informative Articles: Producing well-researched, informative blog posts that address common questions, concerns, and interests of Waterco’s target audience.
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Engagement with Audience: Encouraging interaction through comments and social shares, facilitating community building and enhancing user engagement on Waterco’s platform.
SEO-Optimised Content
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Keyword Optimisation: Focused optimisation efforts led to top rankings on search engine results pages (SERPs), driving targeted traffic to the site without specifically mentioning the targeted keywords. We achieved more than 50% of keywords ranked in the top 5 positions.
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Content Structure: Implementation of SEO best practices, including H1, H2 tags, and internal linking, improved site readability and SEO performance, helping search engines better index Waterco’s content.
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Quality and Relevance: High-quality, informative content tailored to Waterco’s audience needs and queries established the brand as an industry authority, encouraging organic linking and sharing. This approach significantly expanded Waterco’s reach and presence online, moving 30 keywords up, placing 12 in the top 3, and 25 in the top 10 of search results.
Performance and Results Achieved
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50% Increase in Website Clicks: The implementation of SEO strategies by Exabytes led to a significant increase in website clicks, indicating improved visibility and higher user engagement.
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111% Boost in Website Impressions: The enhanced SEO efforts resulted in a substantial increase in website impressions, indicating greater visibility and exposure to Waterco’s target audience.
In a Nutshell
Exabytes’ SEO services have revolutionised Waterco Malaysia’s online performance.
Through strategic on-page optimisation and content marketing, we’ve witnessed a remarkable 50% surge in website clicks and an astounding 111% increase in website impressions.
If you aspire to amplify your online visibility, attract organic traffic, and replicate the outstanding results achieved by Waterco Malaysia and Waterco Singapore, your search ends here.
Our team of SEO specialists stands ready to craft a tailored strategy to elevate your brand and fuel extraordinary growth.
Connect with us today to unleash the full potential of your online presence with our comprehensive suite of SEO services.
Don’t wait any longer—reach out now and start your journey towards digital success!
Our SEO services span a wide range of industries, including electroplating, skincare manufacturing, office furniture production, and car seat manufacturing, delivering tailored strategies for enhanced visibility and growth.
