BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corporation Berhad, owns and manages a Bloyalty loyalty program known as B Infinite (Formerly BCard). Aimed at promoting Bloyalty loyalty, B Infinite is Malaysia’s lifestyle and brand-focused reward program, partnering with merchants from various industries and businesses to offer their members an unparalleled value for their lifestyle choices.
What is B Infinite?
BCard was launched to the public in Klang Valley on 15 December 2010 and subsequently nationwide on 30 September 2011. In July 2016, BCard was officially rebranded as B Infinite. Today, B Infinite (Formerly BCard) has a network of more than 130 merchant partners, over 4,000 stores nationwide.
B Infinite’s Digital Transformation Journey
Bloyalty initiated a digital transformation journey due to challenges in accessing their previous IT environment, which had become outdated, costly to maintain, and lacked visibility. Their legacy infrastructure — hosted on-premises and partially managed by a third-party provider — was no longer scalable or reliable, and they faced frequent delays in accessing critical systems and data.
Recognising the need for better agility and long-term cost savings, Bloyalty made the strategic decision to migrate to AWS. By leveraging AWS’s scalable cloud services, the organisation aimed to: – Regain control over their IT environment – Optimise operational costs by eliminating hardware dependencies and reducing licensing and maintenance expenses – Modernise their workloads, enabling faster deployment and easier management – Enhance resilience and accessibility, ensuring systems are reliably available from anywhere
Migration Approach: From Legacy Hosting to AWS
When planning a cloud migration, one of the most effective strategies to minimise disruption and accelerate time-to-value is the lift-and-shift approach. For Bloyalty, Exabytes recommended migrating their workloads from their previous hosting environment to Amazon Web Services (AWS) using two proven migration tools: AWS MGN (Application Migration Service) and RiverMeadow. These tools enabled a seamless transition of their applications and data into the AWS cloud while ensuring business continuity throughout the migration process.
By leveraging these migration tools, Bloyalty’s workloads were successfully transitioned into Amazon Elastic Compute Cloud (EC2). The newly built AWS environment was carefully designed to deliver high availability and scalability, ensuring that Bloyalty could easily adjust resources based on demand. Beyond just performance, the move to AWS also allowed them to achieve a more cost-effective operating model—reducing unnecessary overheads while still meeting, and in some cases exceeding, their original performance benchmarks.
Why Amazon EC2 is the Right Choice
One of the key reasons behind the success of this migration was the use of Amazon EC2, AWS’s highly flexible compute service. EC2 provides a wide range of instance types, sizes, and pricing options, giving businesses the freedom to right-size resources for each specific workload. Whether running high-performance databases, web applications, or background processing tasks, EC2 offers the right configuration to balance performance and cost.
In addition, EC2’s auto-scaling capabilities allow applications to automatically adjust to traffic patterns—scaling up during peak demand and scaling down during quieter periods. This not only improves system responsiveness but also optimises costs by ensuring Bloyalty only pays for what they use. The service is further enhanced by integrations with other AWS services such as Amazon S3 for storage, Amazon RDS for managed databases, and Amazon CloudWatch for monitoring, creating a holistic and future-ready infrastructure.
From a business perspective, EC2 also offers the flexibility of pricing models—including On-Demand, Reserved Instances, and Spot Instances—giving Bloyalty the ability to optimise their spend according to usage patterns. For organisations that prioritise resiliency and continuity, EC2 instances can be deployed across multiple Availability Zones (AZs), ensuring workloads remain operational even if one AZ experiences an outage.
Driving Business Value with AWS
The migration to AWS EC2 ultimately enabled Bloyalty to modernise their IT environment without having to re-architect applications immediately. This approach gave them the flexibility and stabilizer operations in the cloud first, while opening the door to future innovations such as containerisation, serverless computing, and advanced data analytics. By moving to EC2, they now benefit from a platform that is reliable, secure, scalable, and cost-efficient, positioning them strongly for both current and future business needs.
The Value of an AWS Partner
A successful migration is not just about moving workloads from one environment to another—it’s about ensuring that the new cloud environment is built to support long-term business goals. This is where the expertise of an AWS Partner brings tremendous value. As a trusted advisor, Exabytes guided Bloyalty through the entire migration process, from initial assessment and planning, to the actual lift-and-shift execution, and finally to post-migration optimisation.
Exabytes ensured that the AWS environment was designed following best practices in performance, security, and cost management, providing Bloyalty with a resilient, future-ready foundation. Beyond the technical execution, Exabytes also helped the Bloyalty navigate migration tools like AWS MGN and RiverMeadow, ensuring the right approach was used for each workload. Post-migration, Exabytes provided knowledge transfer and enablement, empowering Bloyalty’s team to operate confidently within AWS.
By working with Exabytes, the Bloyalty didn’t just achieve a smooth transition to EC2—they also gained a strategic advantage, with a cloud environment optimsed for scalability, cost-efficiency, and innovation. The ongoing support and guidance from Exabytes ensures that Bloyalty can continue to unlock more value from AWS services as their business evolves.
