Is Your Website Sending the Right Signals?

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You may have a visually stunning website — but are search engines understanding it correctly?

Having a live website is just the beginning. If your titles, descriptions, URLs, and images aren’t properly configured, your content could be invisible to both search engines and users.

Here’s a breakdown of common website issues, why they matter, and how to fix them.

Title Tags That Are Missing or Poorly Formatted

What they are: The clickable headlines that appear in search engine results.

Why it matters:

  • Missing titles force search engines to guess — often poorly
  • Titles that are too long get cut off
  • Titles that are too short may lack clarity

Fix: Ensure every page has a clear, unique title that accurately reflects its content. Keep titles between 50–60 characters for best display.

Meta Descriptions That Are Missing or Incomplete

What they are: The brief text shown under your title in search results — your pitch to get clicks.

Why it matters:

  • Without them, search engines auto-generate (and may miss the point)
  • Too short or too long can reduce effectiveness
  • Vague text fails to attract clicks

Fix: Write custom meta descriptions for key pages, ideally 150–160 characters long. Highlight the value of the page and include relevant keywords.

Missing Sitemap

What it is: A file that lists all your website’s pages for search engines to crawl.

Why it matters:

  • Some pages may not get indexed
  • Site structure could be unclear

Fix: Generate a sitemap using your CMS or an SEO plugin, then submit it via Google Search Console.

Missing Robots.txt File

What it is: A file that tells search engines which pages to crawl — or skip.

Why it matters:

  • Search engines may waste time on irrelevant content
  • Duplicate pages may be indexed
  • Key content might be overlooked

Fix: Create a robots.txt file that allows access to important pages and blocks private or duplicate areas.

URLs That Are Difficult to Read

Why it matters:

  • Long, messy URLs look untrustworthy
  • URLs without keywords are less search-friendly

Fix: Use clean, descriptive URLs like: yourdomain.com/about instead of yourdomain.com/page?id=928374

Broken Links and 404 Errors

Why it matters:

  • Users hit dead ends and may leave your site
  • Search engines see it as poor site maintenance

Fix: Use tools to regularly audit broken links and redirect outdated URLs to relevant pages.

Server Errors (500-Level)

What they are: Errors caused by server issues, not users.

Why it matters:

  • Your site may temporarily disappear from search results
  • Visitors can’t access your content

Fix: Monitor server uptime and performance. Work with your hosting provider to resolve issues promptly.

Images Without Size Attributes

Why it matters:

  • Layouts shift during loading, affecting user experience
  • Slower load times
  • Negative impact on Core Web Vitals

Fix: Always set width and height for images and compress them for faster loading.

Missing Alt Text for Images

Why it matters:

  • Search engines can’t understand the image content
  • Reduces accessibility for visually impaired users
  • Limits visibility in image search

Fix: Add descriptive alt text to all meaningful images — describing the image clearly and concisely.

Why These Issues Matter

Websites with misconfigured or missing SEO signals often suffer from:

  • Lower rankings in search results
  • Higher bounce rates
  • Reduced trust and conversions
  • Missed traffic opportunities

How to Resolve These Issues

You can take action in three ways:

  • Perform a manual review of key pages
  • Use tools like Google Search Console, Screaming Frog, or marketgoo

Final Thought

You’ve already built your website. Now make sure it’s working for you — not against you.

Small technical fixes like title tags, image alt text, and sitemap configuration can make a significant difference in how search engines and users perceive your site.

If any of these issues sound familiar, it’s time to take action.