Are You Shipping Fast Enough to Stay in Lazada’s Good Books?
In the high-speed world of e-commerce, every minute matters.
Customers today expect swift delivery — and Lazada knows it.
That’s why they’ve introduced Fast Fulfilment Rate (FFR) as a core benchmark for seller performance.
But here’s the kicker: it’s not just about speed.
FFR now plays a critical role in your eligibility for promotions, campaigns, and incentives.
If you’re aiming to increase visibility, join mega campaigns, or simply boost your store’s trust level, then you need to understand how FFR works — and how to ace it.
What is FFR and Why It Matters
FFR (Fast Fulfilment Rate) measures how quickly you ship your orders.
It shows the percentage of orders you ship within Lazada’s Service Level Agreement (SLA).
And yes — it directly impacts:
- Your campaign eligibility (think: 5.5, Mid-Year, Mega Sales)
- Your ranking and visibility
- Your store reputation
Where Can You Track Your FFR?
Staying on top of your FFR is easy. Just head to:
- Seller Center > Data Insight > Account Health
- Or check the top banner on your Order Management Page
FFR is calculated daily, based on orders from D-35 to D-8, where “D” is today’s date.
You always have a 28-day rolling window to keep things on track.
FFR SLA Explained (Starting 2 May 2025)
Let’s simplify Lazada’s Service Level Agreement (SLA) for order processing:
Once the parcel is scanned and handed over to Lazada Logistics, it’s marked “Shipped” — that’s the key milestone that counts for your FFR.
Final Thought: Fast Fulfilment = Fast Growth
Fast Fulfilment Rate isn’t just a metric — it’s a growth driver.
It shows your reliability, boosts customer satisfaction, and keeps you eligible for the campaigns that matter most.
Don’t let slow processing hold your business back.
Step up your game, streamline your warehouse operations, and keep that FFR score flying high.
