I believe you are now fully aware of Google’s latest search algorithm change, which has given mobile-friendly websites a BOOST in its mobile search results. To find out how mobile friendly your site is, check out the website mobile-friendly test provided by Google at https://goo.gl/H034ki
However, DID YOU KNOW THAT:
- Google’s Mobile-friendly test does not tell the whole story?
- Loading Speed should be a MAIN concern for All Mobile Friendly Websites?
Testing Speed and Mobile-Friendly Scores
Tom Ryan, the person who wrote for goMobi blog did a speed test on several mobile friendly websites and found out that they all loaded at different speeds.
Tom used goMobi to create a site for his new business – Wine Inc. which included a large Hero Image, an About Me section and some links.
He started by measuring the home page, as this was where the majority of users would land. He encouraged his blog readers to test their own pages using these tests too. According to Tom, using goMobi to create a mobile website will ensure that it loads very fast.
Page Speed & Page Weight
He then used the Chrome Browser and the inspect element function to show Network Stats (speed and weight). The example here shows his tested site “Wine Inc.”. The test was repeated multiple times and averaged for more accurate results
Next, he ran the site through Google’s Mobile-Friendly Test. All sites created using goMobi scored “Awesome”. You could try the Mobile-Friendly test here: https://goo.gl/H034ki
In conclusion, even though your mobile website displays correctly on mobile devices, it does not mean that it will load fast too. As we all know, a website’s fast loading speed is effective in retaining its visitors. Some very interesting stats can be found online, such as the following:
- 85% of users expect pages to load on mobile as fast as or faster than they load on a desktop.
- 83% expect pages to load in 4 seconds or less on mobile while 47% expect them to load in half that time.
At the same time, we think it’s also fair to say that the slower your website loads, the more conversions you will lose.
Check out some interesting facts about page speed:
“Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006). When the home page of Google Maps was reduced from 100KB to 70-80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks (Farber 2006). Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007). Experiments at Microsoft on Live Search showed that when search results pages were slowed by 1 second: (Kohavi 2007)”
To give it a try on goMobi, visit: http://goo.gl/Q4xc85
(Sources from http://goo.gl/0gr3WF)