According to Nielsen Research:
- Visual Cues Impact Consumer Decisions:
- 63% of consumers are influenced by visual cues when making a purchase. This means that how products are displayed visually plays a crucial role in attracting and convincing customers to buy.
- Effectiveness of Promotional Tags and Labels:
- Using promotional tags and corner labels can increase the click-through rate by 10%. These visual markers draw attention to specific products, making them more noticeable and appealing to customers.
- Power of Positive Reviews:
- Positive reviews can enhance the conversion rate by 15%. Customer feedback and testimonials build trust and credibility, encouraging more purchases.
By focusing on these aspects, retailers can significantly improve their product display strategies, ensuring that they are easily found and appealing to customers, ultimately leading to higher sales conversions.
The product display strategy can be divided into the following 3 key points:
1. Accurate Presentation: Quickly present the products that customers want right in front of them.
After customers enter the site, they can quickly search for specific items through categories and tags.
Customers who have high loyalty to specific brands can also establish a Brand Pavilion through product brand management, allowing consumers to find their desired brands at a glance.
Additionally, Exabytes New Retail has a new AI-powered feature, the jooii “Personalized Product Recommendation” system, which can display products of interest to customers along their main browsing path.
It further increases conversion rates and provides more benefits such as:
- Efficiency: Customers can easily find what they want through well-organized categories and tags.
- Brand Loyalty: A Brand Pavilion helps loyal customers quickly locate their favorite brands.
- Personalization: The jooii system offers personalized product recommendations, enhancing customer engagement and boosting conversion rates.
- Call to Action: Encourages the use of the personalized recommendation feature for improved sales performance.
By implementing these features, Exabytes New Retail aims to provide a more personalized and efficient shopping experience, ultimately driving higher customer satisfaction and sales.
By utilizing the product display label feature, retailers can improve the shopping experience for customers, streamline operations, and efficiently manage promotions.
- Quick Identification: Product corner labels help customers quickly identify key new arrivals, clearance items, and exclusives.
- Efficiency: Batch application of labels reduces the manual effort and time needed to label products individually.
- Customization: The ability to set custom display times for labels ensures they appear and disappear according to the promotion schedule, preventing outdated promotional labels from being displayed.
3. Enhance Trust: Building Confidence Through Positive Reviews and Detailed Product Information
Google’s Smart Consumer Key Report shows that customers don’t like unclear information.
They avoid products with details that are too little or not enough.
Most customers also follow what others do, thinking that others may know more.
Here’s what Exabytes New Retail can provide retailers
1. Detailed Product Specification Sheet:
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- Function: Exabytes New Retail provides a detailed specification sheet feature.
- Benefit: Retailers can apply customized specifications, offering customers comprehensive information about their characteristics and specifications. This reduces uncertainty and helps consumers make informed purchase decisions.
2. One-Click AI Review Feature:
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- Function: The one-click review feature allows customers to provide reviews automatically generated by the powerful AI tool: jooii.
- Benefit: This feature quickly showcases customer evaluations and feedback, building trust by leveraging the herd behavior effect where customers rely on the opinions of others to guide their own choices.
Summary
- Reducing Uncertainty: By providing detailed specifications, Exabytes New Retail helps customers better understand what you’re selling, reducing doubts and promoting confident purchase decisions.
- Leveraging Social Proof: The one-click review feature helps to quickly generate and display customer reviews, enhancing trust and encouraging others to follow suit, thereby increasing sales.
Ultimately, these features by Exabytes New Retail help address key consumer behaviors, making the shopping experience more transparent, informative, and trustworthy, driving higher conversion rates.
