从良发五金到BIG BATH,作为全马首屈一指的卫浴和厨房用品连锁零售店,这家超过40年历史的品牌,如何经历数码转型?
而转型之后,又从中获得什么好处?
今天就让Exabytes零售英雄与BIG BATH首席执行长潘芳仪为你叙述BIG BATH数码转型的故事。
Big Bath马来西亚卫浴与厨房用品的领先连锁品牌
BIG BATH的原型是起源于主要经营五金批发的良发五金。
2010年,自创始人文鹏冲Shane Mun从英国回来接手后,公司转型为B2C模式,并开设了第一家BIG BATH门店。
如今,Big Bath已经在全马拥有10家分店,专注于为客户提供高端的卫浴和厨房用品,并提供专业的售后服务团队,包括安装和维修服务。
先体验后购买
做为Big Bath的首席执行长,潘芳仪指出,”BIG BATH为顾客提供人人都能负担得起的卫浴和厨房用品的价格,并且专注于 为客户提供体验式的展览厅,让顾客能够先体验后购买。
这是因为BIG BATH提供的产品使用寿命很长,一次购买可以使用很多年,因此对于顾客来说,
购买前的体验更为重要。”
在BIG BATH的展览厅里,客户可以亲身体验产品,感受其品质和实用性。
“自2010年在蒲种公主城开张后,BIG BATH的连锁店在吉隆坡、甲洞、无拉港、沙巴、怡保和柔佛陆续开设。
最新的分店位于槟城,是第9家连锁体验店。
BIG BATH的目标是成为马来西亚卫浴和厨房用品市场的领导者,专注于为客户提供高质量的产品和专业的服务。”
潘芳仪说,BIG BATH的经营理念是让顾客“先体验,后购买”。
它的各个品牌产品,如马桶、水龙头、雨淋沐浴器和洗手盆等,都在陈列时安装了水流设备,以便现场演示和体验。
这个特色不仅吸引了顾客的注意力,也成为了顾客购买的重要决策依据。
疫情中采取灵活措施,建立与顾客沟通机制
潘芳仪指出,在疫情席卷全球的当下,各行各业都遭遇了严重的冲击和考验。
BIG BATH也不例外,他们在面对疫情的冲击时,BIG BATH曾经面临着巨大的挑战——8家门店、120名员工被迫留在家中,无法进店上班、无法开展业务。
然而他们没有退缩,而是果断采取了行动,利用POS系统上线了会员系统,通过联络号码联系全部的顾客,重新联系并提供reservice。
她说,BIG BATH制定了一系列措施,建立了一套完整的与顾客沟通的机制,增加了与顾客的联系,以此提高品牌忠诚度。
“我们加速了转型计划的实施,仅用了短短的3天时间就将电商系统快速上线,并且让确实的数据 而且还加速架设了缺失的数据和系统。”
在此之前,BIG BATH一直都是做门店生意的,很少看数据,也不知道今天有多少人光顾、有多少人购买了商品,生意是否好转等等,没有任何的数据支撑。
“因此,转型计划的加速执行让我们开始了真正的变革。我们建立了自己的网店,O2O系统开始在线上引流,线下成交,建立了会员CRM系统,将所有系统整合在一起。
至今,每个部门、每个岗位的流程都有了数据,每家门店的顾客流量、购买人数、未购买人数,广告费用等等都被完整记录下来。”
“我们不再像过去那样,凭感觉去做决定,而是通过数据支撑每一个决定。
我们更容易吸引到新的人才,比如95后和00后,所以不能用20年前的方式去管理员工,而是要用数据去支撑每一个决策。
我们将每个岗位的目标、策略、数据化,让每个人都清楚地知道自己需要实现什么目标。”
她说,在BIG BATH的转型历程中,数据化的思维方式起到了至关重要的作用,它不仅让BIG BATH克服了疫情带来的挑战,而且还让BIG BATH更好地适应了未来的发展趋势。
品质保证顾客至上
“BIG BATH不仅仅是一个卫浴和厨房用品的集团,他们更注重品质的保证和顾客的体验。
这也是为什么BIG BATH能够成为马来西亚领先浴室和厨房连锁店专业品牌的原因之一。”
她指出,在品质监控和保证方面,他们获得了最佳认可。
除此之外,BIG BATH还提供了一对一的咨询服务、顾客为先的品牌价值、产品价格保障、产品配件多样化和推出会员制等服务,这些措施也为BIG BATH在市场中站稳了脚跟。
潘芳仪补充,BIG BATH是一家注重品质和顾客体验的公司,他们在疫情中采取的行动充分展示了他们的敏锐度和灵活性。
而建立一套完整的与顾客沟通的机制,更是BIG BATH在市场中获得成功的重要原因之一。
“通过不断地与顾客沟通,我们可以更好地了解顾客的需求,为顾客提供更好的服务和体验。
这也为BIG BATH在市场中赢得了越来越多的口碑和品牌忠诚度,使得顾客需要卫浴产品时,第一个想到的就是BIG BATH。”
致力于提供最好的产品,目标明确:
BIG BATH作为全马第一家獲得連鎖經營執照的衛浴和廚房用品集團,一直致力于品质的監控和保证。
品牌的核心理念是以顧客為中心,提供一對一的咨詢服務,致力于成为馬來西亞領先浴室和廚房連鎖店專業品牌。
同时,BIG BATH在保障產品價格、推出多樣化產品配件和會員制方面也做出了承诺,以确保客户得到最佳的服务和产品体验。
未来,BIG BATH计划于2023年进入马来市场,并在不同的州属开设更多的体验店,为更多的人提供高端且负担得起的卫浴用品。
通过大规模的体验店开发,BIG BATH希望将品牌推向更广阔的市场,让更多人可以享受到他们所提供的品质和服务。
除此之外,BIG BATH的里程碑,更是他们向着冲出东南亚市场的目标前进的一个具体举措。
随着BIG BATH的不断发展和壮大,我们相信,这一目标一定会在不久的将来得到实现。
成为我们的零售英雄吧!
每一个零售品牌,背后都有一段伟大的故事。
成为我们的零售英雄,让更多人知道你的经历。
想了解如何成为我们的零售英雄,现在就预览零售英雄官方网站,阅读其他零售英雄的故事吧!





![Teamwork Made Simple: How SMEs in Malaysia Stay Organised with Google Workspace Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised [Image] Discover how Malaysian SMEs use Google Workspace to stay organised and work like corporates. Learn teamwork hacks for proposals, spreadsheets, and project tracking. Boost productivity, save time, and simplify collaboration with Exabytes Google Workspace solutions. Targeted Keywords: Google Workspace Malaysia, Google Workspace for SMEs, teamwork with Google Workspace, Google Workspace collaboration tools, SMEs productivity tools Malaysia, project tracking with Google Workspace, Exabytes Google Workspace solutions Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised Running a small or medium enterprise (SME) in Malaysia often means juggling multiple roles at once — handling sales proposals, updating financial spreadsheets, managing HR files, and following up on client emails. Without the right tools, these daily tasks quickly become scattered across WhatsApp chats, email attachments, and endless file versions. This is where Google Workspace comes in. Designed as an all-in-one productivity suite, it helps SMEs streamline teamwork so even small teams can operate with the efficiency of large corporations. 👉 In this article, we’ll explore: - Why staying organised is critical for SMEs. - Real-life scenarios where Workspace improves teamwork. - How proposals, spreadsheets, and projects get done faster. - Extra features beyond Gmail, Docs, and Sheets. - A Malaysian SME case study. - The importance of security and trust. - Why Exabytes is the right partner for local businesses. --- Why Organisation Matters for SMEs Organisation is not just about being neat — it directly affects profit and growth. According to a study, unclear communication and disorganisation cost teams 20–30% of their productivity. For SMEs in Malaysia, where teams are often small and resources limited, this impact is even greater. Consider this: - A delayed proposal can mean losing a valuable client. - A duplicated spreadsheet entry may create cash flow miscalculations. - Misplaced documents can slow down regulatory compliance. By adopting structured tools like Google Workspace, SMEs can: - Share and edit files in real-time without confusion. - Keep communication centralised, reducing reliance on messy WhatsApp groups. - Track tasks and projects systematically. - Build a professional image when engaging clients and partners. --- Scenario 1: Sharing Proposals Without the Chaos Imagine a sales executive at a Kuala Lumpur-based SME preparing a proposal for a major client. Traditionally, the process involves: 1. Drafting the proposal in Microsoft Word. 2. Emailing the attachment back and forth for edits. 3. Managers reviewing different versions simultaneously. 4. Confusion about which “final_v2.docx” is the actual final version. With Google Docs in Workspace, this chaos disappears: - Multiple teammates can edit and comment in real-time. - The manager can approve changes instantly without version clashes. - A single live link is shared with the client, avoiding outdated attachments. For SMEs, faster proposals mean a higher chance of closing deals ahead of competitors. --- Scenario 2: Collaborating on Spreadsheets Made Easy Finance and operations teams often depend heavily on spreadsheets. But with manual file sharing, version mismatches and calculation errors are common. With Google Sheets, SMEs benefit from: - Live updates: everyone works on the same file simultaneously. - Data integrity: built-in change history reduces the risk of accidental deletion. - Advanced features: pivot tables, charts, and even integration with external data sources. - Access control: sensitive data is view-only for some, editable for others. 📍 Example: A Penang-based SME tracks supplier payments and client invoices in Google Sheets. When a team member updates a supplier’s payment status, the finance manager sees it in real-time. No delays, no duplicate records. 💡 Supporting Research: A PwC report found that while digital tools can boost productivity, clarity in digital processes is essential for improving employee morale and reducing workplace stress. --- Scenario 3: Tracking Projects Like a Corporate Giant One of the biggest struggles for SMEs is managing multiple ongoing projects without expensive software. Google Workspace makes this simple by combining Google Drive, Google Calendar, and Google Meet. - Project files are stored in shared Drives, eliminating scattered folders on personal laptops. - Deadlines are synced to Google Calendar, with automated reminders. - Weekly check-ins are held on Google Meet, where teams can update progress directly from linked Docs and Sheets. 📍 Example: A Johor-based creative agency uses Workspace to manage multiple client campaigns. Each campaign has its own shared Drive folder, with timelines tracked on Calendar. The team no longer spends hours asking “who has the latest file?” — everything is in one central place. 💡 Research Insight: A report by International Data Corporation (IDC) sponsored by Google found that organisations using Google Workspace gained significant productivity benefits, including an average reduction in project delivery time compared to traditional methods. --- Beyond the Basics: Features SMEs Often Overlook Many SMEs in Malaysia still think Workspace is only about Gmail, Docs, and Sheets. But it offers much more: - Smart Canvas: assign tasks, insert checklists, and tag teammates directly inside Docs or Sheets. - Google Chat Spaces: structured, searchable team chatrooms — a more professional alternative to WhatsApp groups. - App Integrations: connect Workspace with Asana, HubSpot, or Trello to create a central hub for all work. - Forms & Surveys: quickly gather staff feedback or client inputs without relying on third-party tools. These features transform Workspace into more than just a productivity suite — it becomes a complete SME management platform. --- Case Study: Malaysian SME Scaling Faster with Workspace A Johor Bahru-based e-commerce SME adopted Google Workspace after struggling with scattered tools (email on one platform, Dropbox for storage, Trello for tasks). Within six months: - Proposal turnaround dropped from 3 days to 1 day. - Finance reporting errors decreased by 40%. - Meetings became shorter and more effective as updates were visible in Docs and Sheets before calls. - Team onboarding improved as new hires could access all resources in one shared Drive. This shift helped the SME appear more structured to partners and investors — a critical factor in securing funding. --- Security and Trust — Even for Small Teams SMEs are often targets of cyberattacks due to weaker security setups. A 2024 report by Lockbaud indicates that small companies experience a 350% increase in social engineering attacks compared to larger organisations. With Workspace, SMEs benefit from enterprise-grade security without the costs: - TLS encryption for email. - Two-step verification for accounts. - Admin controls for file sharing and device access. - Data Loss Prevention (DLP) to prevent accidental leaks. This means even a small 5-person team can have the same protection as a multinational corporation. --- Why Malaysian SMEs Choose Exabytes for Workspace While Workspace itself is powerful, implementing it correctly can be tricky. That’s where Exabytes steps in: - Migration support: move old emails and files without disruptions. - Local support: 24/7 assistance from Malaysia-based teams. - Affordable pricing: plans customised for SMEs. - Training & onboarding: ensuring staff adopt the tools effectively. For Malaysian SMEs, this local support makes all the difference in achieving smooth digital transformation. --- Conclusion For SMEs, staying organised isn’t just about efficiency — it’s about survival and growth. With Google Workspace, small teams can: - Share proposals seamlessly without version confusion. - Collaborate on spreadsheets with real-time accuracy. - Track projects like corporate giants. - Leverage security and integrations usually reserved for big enterprises. The result? Faster decision-making, a more professional image, and stronger client trust. In Malaysia’s competitive market, these advantages give SMEs the agility they need to thrive. 👉 Ready to simplify teamwork for your SME? Explore Exabytes Google Workspace solutions today. --- Frequently Asked Questions (FAQ) Here are answers to common questions Malaysian business owners ask about Google Workspace: 1. Why should SMEs in Malaysia use Google Workspace instead of free tools? Free tools like Gmail, Dropbox, or WhatsApp may work initially, but they lack consistency, professionalism, and control. With Workspace, SMEs get a unified system for communication, file storage, and collaboration. This means fewer errors, faster decision-making, and a stronger brand image. For SMEs competing in Malaysia’s crowded market, these small advantages add up. --- 2. How does Google Workspace improve teamwork compared to traditional email attachments? Traditional workflows often involve endless email chains and multiple file versions. With Workspace, all team members edit the same document or spreadsheet in real-time. The “version history” function ensures no data is lost. This means fewer misunderstandings, less back-and-forth, and faster project completion. --- 3. Is Google Workspace too advanced or costly for small businesses? Not at all. Plans start at just a few ringgit per user per month, making it affordable even for micro-SMEs. More importantly, the time and errors saved often outweigh the subscription cost. Plus, Workspace scales easily as the business grows. --- 4. How secure is Google Workspace for SMEs? Very secure. Workspace uses enterprise-grade security, including TLS encryption, two-factor authentication, and AI-driven spam/phishing filters. According to Google Cloud, Workspace blocks 99.9% of spam and phishing attempts before they reach inboxes. This gives SMEs protection usually only accessible to large corporations. --- 5. Can Workspace integrate with the tools I already use? Yes. Google Workspace integrates seamlessly with CRM software like HubSpot, project management tools like Asana, and accounting platforms like Xero. SMEs can keep using their preferred apps while enjoying centralised communication and file management. --- 6. How does Workspace help SMEs present a professional image? Emails from yourname@yourcompany.com look far more credible than free Gmail or Yahoo addresses. Consumers are more likely to trust and buy from businesses with branded email addresses. For Malaysian SMEs, this can be the difference between closing or losing a deal. --- 7. Does Workspace help remote or hybrid teams in Malaysia? Yes. Workspace is cloud-based, so employees can log in from anywhere. Whether staff are in Kuala Lumpur, Penang, or working overseas, they can collaborate seamlessly on Docs, Sheets, and Meet. This is crucial as hybrid work is now the new normal in Asia. --- 8. How does Workspace reduce reliance on WhatsApp groups? Many SMEs in Malaysia still run projects through WhatsApp, leading to lost messages and scattered files. With Google Chat and Spaces, discussions are structured, searchable, and tied directly to files in Drive. This prevents important updates from being buried in casual conversations. --- 9. What happens if my company grows quickly? Workspace scales effortlessly. Adding new staff is as simple as creating new accounts under your domain. Each team member instantly gets access to shared drives, branded email, and collaboration tools. This keeps the organisation consistent as the team expands. --- 10. Can Workspace really save time for SMEs? Yes. Features like Gmail’s Smart Compose and Docs’ AI suggestions help employees write faster and avoid repetitive tasks. Google mentioned that AI across its productivity suite saves its 3 billion users' time. (Google Blog). For SMEs, time saved translates directly into cost savings and faster client responses. --- 11. How does Workspace help with project management? Workspace combines Docs, Sheets, Drive, Calendar, and Meet into a single ecosystem. SMEs can store all project files in shared folders, assign tasks via Docs or Sheets, and schedule deadlines in Calendar. This makes project tracking far simpler compared to juggling multiple third-party apps. --- 12. Is Google Workspace mobile-friendly? Yes. According to DataReportal Malaysia 2024, 96% of Malaysians use the internet via smartphones. Workspace has official apps for Android and iOS, so employees can check emails, join meetings, or update files while on the go. --- 13. Can Workspace improve customer service for SMEs? Absolutely. SMEs can set up specific email addresses such as support@company.com or sales@company.com. This ensures customer queries are directed to the right team, speeding up response times and improving satisfaction. Customers perceive the business as more organised and professional. --- 14. Is it difficult to migrate from Gmail, Yahoo, or Outlook to Workspace? Not with the right support. Google offers migration tools, and Exabytes provides local assistance to transfer emails, contacts, and files safely. This ensures zero downtime, so businesses can continue operating smoothly while upgrading to Workspace. --- 15. How does Exabytes support SMEs using Google Workspace? As an official Google Workspace Partner in Malaysia, Exabytes offers: - Domain setup and email migration. - Training sessions for your staff. - 24/7 local support in English and Bahasa Malaysia. - Affordable SME-friendly pricing plans. This means SMEs don’t just get the software — they get guidance to fully maximise its potential.](https://i0.wp.com/www.exabytes.my/blog/wp-content/uploads/2025/11/5273896e-9703-42cd-8d04-7e9ab092839a.png?resize=218%2C150&ssl=1)





















