eCommerceFest 2021 Series #3: Customer Acquisition Strategies to Win New Customers


Finally, eCommerceFest 2021 has come to an end! We’ve gone over Series #1 and #2, and now we’re on to Series #3: eCommerce Strategies & Growth.

There are three sessions in this series, each with a distinct topic, that will guide you through the discussion of what are the most effective techniques for helping your eCommerce business grow effectively.

The moderator (Samantha Tong) and panelists (Ionut Danifeld & Aqib Malik) of the event.

‘Customer Acquisition Strategies to Win New Customers’ is the first topic in Series #3. As eCommerce merchants or retailers, we are always on the lookout for new consumers and have tried various methods to attract them. Are you concentrating your effort on the right area?

Let’s check out the important points of this session: 

1. Reach out to more audiences

When people visit your website, you can collect their information and advertise through their social media channels, such as Facebook ads, and they will begin to receive ads from you on their feed. However, we are not putting all our eggs in one basket, you can also do email marketing or remarketing to reach out to your audience, to gain more brand exposure.

2. Conduct AB Testing 

AB testing is a crucial element of running a business. You carry out certain tests to understand your buyer and identify the perfect customers to whom you would want to offer your products or services. By doing the tests, you will have a better understanding of their interests, challenges, and how you can assist them in resolving those challenges. 

3. Acquire new customers

What you can do to gain new consumers using social media platforms is to reach out to as many people as possible. If you want to reach and attract a social media audience, you must provide them with free value, such as brand-aligned content and entertainment, to gain their trust and direct them to your website. 

4. Respond to comments

People come to socialize with you on social media, and your engagement is crucial. Respond to anybody who comments on your social media, whether it’s a positive or negative message, to make them feel heard. Answer to negative comments by letting them know you heard them and we’ll make sure it doesn’t happen again; respond to good comments by thanking them for their support.

5. Convince others to purchase your products. 

The benefits of your products or services should be relatable. Focusing on the benefits and demonstrating them via real-life examples and testimonials from customers who have bought and experienced your products can entice other people to want to purchase your products so they can also enjoy the benefits. You can ask someone who has purchased your items to post a review of your products and services. This will increase people’s faith in your company.

6. Targeting audiences who are not tech-savvy

Stay with those who aren’t tech-savvy at all times, holding their hand and guiding them through what they need to do. To educate them, you must be patient and have clear instructions on every single post or video on social media. The most important thing is to have a simple CTA that directs them to your website. 

7. Continue doing Live (Facebook & Instagram)

The older generation had just recently learned how to navigate their way around Facebook. As a result, going live on Facebook or Instagram can help you reach a wider audience. When you go Live, your Facebook or Instagram followers will receive a notification that you are going Live right now. The pop-up notice will assist you in reaching out to a larger audience and grab their attention. 

Businesses may convert potential customers into customers by staying persistent in reaching out to more individuals and giving free value, such as relevant information or free samples. It is vital to keep existing customers, but the process of recruiting new consumers will never be complete. Continually recruiting new clients is one of the most efficient methods to develop your business and boost revenue.

In this panel discussion, the panelists, Ionut Danifeld, Chief Marketing Officer, Trapo Asia and Aqib Malik, Head of Content Marketing, Mindvalley are going to share with you the hints and tips of acquiring new customers effectively!

Watch the full video of this session to learn more from the experts!

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