Data Analysis: The Future Trend of B2B Business



Data has a big impact on day-to-day business operations. Based on a recent study conducted by MicroStrategy, data and analytics are used by 57% of corporations to create strategies and drive transformation; 60% used it to improve processes and cost-efficiency. 

What is data?

In business, data refers to any pieces of information related to the business operation of a company, such as product information, customer contact information, financial records and more. Most business data are organised and stored in the company database.  

Why is data important to business?

  • Track and measure internal and external company activities.

    It enables you to know the weakness of your plans so that you can improvise them.

  • Make informed decisions.

    We can identify the needs and wants of the customers that are trending and make decisions based on the data.

  • Find solutions to problems.

    Data can turn into powerful insights, enable us to view our problems from different perspectives and solve them in ways that we never thought of before.

Why it is important to leverage data analysis?

We can’t make a conclusion based on fragmented data and it may result in a waste of resources. Hence, you need to leverage data analysis to: 

  • Understand your customers’ interests and behaviour.

    Knowing their interest and buying behaviour allows you to determine the factors which influence their purchase decision. 

  • Investigate and analyse strategies that are used by your competitors.

    You can make use of the data to create marketing plans that capitalize on your competitors’ flaws and stand out from the competition.

  • Identify the latest market trend and demand.

    It is a must for businesses to keep updated with the latest market trends to ensure the marketing strategies in place are workable in order to stay ahead of the competition. 

How to leverage data analysis? 

There is an abundance of data for businesses. Thus it takes a long time to complete the analysis task. However, the majority of businesses still rely on manpower to analyse the data.


There is a TIME SAVING and EASIER WAY for you to do that! 

What you need is a powerful B2B platform. For instance, has all the built-in analysis tools to carry out the task! With the help of these analysis tools, all data will be presented in the form of charts and tables within a few clicks. In addition, the results of data analysis generated by these tools are more reliable and accurate.

How to do it?

Join our webinar to find out how to leverage data analysis for business success on using the analysis tools! We have invited one of our successful customers, Joshua Sew, the Executive Director of JOCOM as our guest. Joshua will share his knowledge with us on how to use data analysis tools for good exporting results in the global market!



Date: 18 November 2021 (Thursday)                                            

Time: 10:00 AM – 12:30 PM

Platform: ZOOM

This webinar is *FREE OF CHARGE*!

Limited seats only!

Hurry up and REGISTER NOW

*If you require any assistance for registration, please feel free to WhatsApp our person in charge, Keith at +60 12-237 7286.

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