Advertising is a marketing communication method that companies use to not only promote products or services but also build up their brands. It is one of the ways marketers expose brands to mass target audiences via different platforms.
Marketers today have started to focus on running advertisements digitally on online platforms, especially social media. Mastering a digital advertising strategy will surely help increase traffic to your website and lead audiences to explore more about your brand.
To stand out from the competitors, you need advertisements that do more than hard-sell your products or services. A good advertisement should have strong and creative content or tell a story that triggers the audience to find out more and learn more about your brand.
What You Will Learn
Many businesses are undergoing digital transformations, so business owners such as SME owners, e-commerce merchants, and start-up founders have started to build their brands by improving their online presence via advertisements. In this webinar, the speakers will reveal advertising strategies that can help you build up your brand within this competitive digital world.
We are pleased to have Shanker Joyrama, Founder & CEO of Orion Digital and Beng Lim, founder of #dropthetop to share their valuable insights on these interesting topics. You can expect to walk away with useful and practical knowledge about digital advertising.
- Date: 24 August 2021 (Tuesday)
- Time: 2.00 PM to 4.00 PM
- Venue: Zoom Webinar
2:00 p.m. to 3:00 p.m.: [The Art of Storytelling to Create Brand Love]
by Shanker Joyrama, Founder & CEO, Orion Digital
By seducing your target market instead of hard-selling, you encourage consumers to seek you out, creating a deeper connection with your consumers and, therefore, brand affinity and brand love. More and more brands are seeking to create authentic stories, especially on social media, but how can you cut through the clutter and make your brand stick with your consumers?
3:00 p.m. to 4:00 p.m.: [Attracting Traffic through Organic Reach]
by Beng Lim, Founder, #dropthetop
As the founder of her own brand, #dropthetop, Beng will share organic advertising strategies. Beng reaches her audiences by utilising current trends and various online platforms to advertise her products in a zero-cost method, which helps her gain organic website traffic.
Take action and register now! Save your spot today to learn from our experienced speakers!