The Best & Popular Online Shopping Sites in Malaysia (Updated for 2024)



Many online shopping websites and platforms have emerged as the result of the Covid-19 pandemic and Malaysia’s fast growing smartphone penetration rate have prompted the eCommerce industry in the country to thrive.

According to studies, people are increasingly turning to technology to buy groceries and many other things, which in turn, resulted in a stiff competition among the online shopping platforms.

New consumer behaviour and technologies help enhance online buying.

According to the data by GlobalWebIndex, 80% of the users between the age of 16 to 65 are already shopping online.

The government, on the other hand, has enacted tough legislation to safeguard consumers.

When purchasing goods or services online, there are guidelines that make it secure for you to disclose your financial information to these online companies.

With so many online shopping platforms, shoppers can get confused as they try to figure out which site provides them with the best quality and prices.

In this post, we are pleased to present to you some of the best online shopping sites or ecommerce platform in Malaysia, listed in no particular order, to make your search easier.

1. Lazada


When it comes to the user interface and aesthetic appeal of the site, this online shopping site is the best. It appears to be more organised, and it has a function called “Track My Order” that allows you to track the status of your order.

Electronics, groceries, vehicle accessories, and women’s and men’s fashion are just a few of the sectors where Lazada sells things. Because the products are clearly organised on the site, it is easy to view the discounts being offered on these things.

It is a pioneering player in the e-commerce market, having been created in 2011 by Rocket Internet. In 2016, Alibaba purchased the bulk of Lazada’s shares, solidifying the company’s position as one of Malaysia’s greatest online shopping destinations.


best-online-shopping-sites-in-malaysia, established in 2007, has emerged as one of Malaysia’s leading e-commerce platforms, specializing in classified advertisements. Unlike other e-commerce platforms like Lazada and Shopee, does not directly facilitate the buying and selling of goods. Instead, it serves as a platform where individuals and businesses can connect and negotiate deals independently.

The unique aspect of is its role as a facilitator rather than a middleman. The platform allows users to list items they wish to sell or search for specific products they want to buy. Sellers can create detailed listings with descriptions, images, and contact information, enabling potential buyers to directly communicate and transact with them.

This peer-to-peer nature of transactions on offers both advantages and responsibilities to its users. Sellers have the freedom to negotiate prices, establish their own terms, and arrange offline meetings for inspections or purchases. Buyers, on the other hand, have the opportunity to interact directly with sellers, seek additional information, and potentially negotiate better deals.

While does not provide the convenience of an integrated payment system or logistics support, it empowers users with a more personal and direct experience. It allows for face-to-face interactions, facilitating the examination of items before making a purchase decision. This aspect can be particularly advantageous when dealing with unique or high-value items, as buyers can personally assess the condition and authenticity of the products.’s approach fosters a sense of autonomy and control for both buyers and sellers, enabling them to engage in negotiations and transactions on their own terms. However, it also means that users need to exercise caution and conduct proper due diligence to ensure the safety and reliability of their transactions.

3. PGMall

PGMall online shopping platform

PGMall is an online shopping platform in Malaysia that offers a diverse range of goods to cater to the needs and preferences of Malaysian shoppers. With a user-friendly interface and a wide selection of products, PGMall provides a convenient and secure shopping experience.

One of the key points of PGMall is their extensive variety of goods. They offer a comprehensive range of products including electronics, fashion apparel, beauty and personal care items, home appliances, groceries, and more. Shoppers can find popular local and international brands on the platform, ensuring a wide array of choices to suit different tastes and budgets.

PGMall also emphasizes quality assurance. They strive to ensure that the products listed on their platform are authentic and of high quality. This commitment to quality gives shoppers confidence in their purchases and promotes trust in the platform.

Additionally, PGMall regularly offers attractive promotions, discounts, and vouchers to enhance the shopping experience and provide customers with greater value for their money. These promotions cover a variety of product categories, allowing shoppers to enjoy savings on their desired items.

4. Amazon Malaysia

Amazon Malaysia

Amazon is an incredibly popular online shopping platform that Malaysians can also take advantage of. Even though Amazon isn’t based in Malaysia, it happily offers international shipping to our country. This means that Malaysians can browse and purchase a wide range of products across different categories.

One of the best things about Amazon is the sheer variety of goods available. Whether you’re looking for electronics, fashionable clothing, beauty and personal care items, home appliances, books, or anything else, you’re likely to find it on Amazon. They offer a vast selection of both local and international brands, ensuring that you have plenty of options to suit your preferences and needs.

When it comes to navigating the website, Amazon has made it incredibly user-friendly. You can easily search for items, apply filters to narrow down your choices, and read detailed product descriptions and customer reviews. This way, you can make well-informed decisions before making a purchase.

In terms of payment options, Amazon has you covered. You can securely complete your transactions using credit cards or other online payment methods. Shipping to Malaysia is available, and you can conveniently track your orders to stay updated on their delivery status.

Keep an eye out for the exciting promotions, discounts, and deals that Amazon frequently offers. This gives Malaysians the chance to save money and take advantage of special offers.

While Amazon may not be a local e-commerce platform in Malaysia, it serves as a global marketplace connecting customers like us to a wide array of products. Thanks to its international shipping options, we can explore a vast selection, enjoy competitive prices, and experience the convenience of online shopping through Amazon.

5. Zalora


Zalora is an online fashion retailer that offers over 50,000 goods like skirts, watches, dresses, sneakers, and a variety of other items available. 

The fact that they have an equally excellent collection of men’s clothes, which is not very common among fashion sites, is their best advantage. They provide hoodies and sweatshirts for guys, as well as shorts, casual shoes, bags, and a variety of other goods.

Other noteworthy features of this online shopping site include limitless next-day delivery, free returns for things purchased for 30 days, free delivery for orders over RM99, and the option of paying cash upon delivery of the items purchased. They sell both their own brand and well-known brands.

6. Carousell


This website has a unique creation story, as it was founded in 2012 by a group of students. You can use the site to list, purchase, and sell products. Both old and new objects can be bought and sold.

It started out as a mobile platform, but it has subsequently upgraded to a desktop interface that ensures a pleasant user experience.

Carousell raised $45 million in funding in 2017 to sustain its competitive advantage and expand to other Asian nations.

7. Shopback


Shopback isn’t your typical online purchasing website. Their mission is to make online buying in Malaysia as affordable as possible by offering regular discounts on other e-commerce sites.

In Southeast Asia, Shopback is a first-of-its-kind service. Users that create an account with them will be eligible for discounts or cash rebates while shopping on other sites. After a set amount of time, cash reimbursements are deposited into users’ bank accounts.

Expedia, Taobao, and Asos are just a few of Shopback’s noteworthy partners. This is in addition to over 400 other e-commerce sites and online hotel and flight booking services.

8. Shopee


If you enjoy buying things at a discount, this is the spot for you. Mobile and gadgets, kids’ clothes, jewellery and accessories, and watches are among the discounted categories.

Shopee is known for creating contests and tournaments to pique the interest of their users. The competitions, to their credit, are virtually always interesting and well-planned.

They also provide flash sales on a variety of items. When shopping with Shopee, there’s always money to be saved thanks to their significant discounts on every product during their flash deals.

9. Sephora


Sephora is the only cosmetics-focused e-commerce site on this list, offering a diverse range of beauty and skincare products to customers.

Sephora promises to satisfy all of your cosmetic needs on a single platform, making cosmetic purchasing as simple and convenient as possible. It sells both their own branded items as well as cosmetics from all of your favourite brands.

10. PrestoMall


While some may be wondering where 11Street Malaysia disappeared, it was rebranded to PrestoMall and never went away. It commenced operations in 2014 as a subsidiary of its Korean parent firm, which was founded in 2008. It used to be Malaysia’s second most popular internet marketplace.

11. Lelong


Lelong was the first e-commerce marketplace in Malaysia, predating Lazada, 11Street, and Shopee. It was founded in 2007 and has since grown to become Malaysia’s largest e-commerce platform. Lelong is still ranked among the top five e-commerce platforms after losing its position as the top e-commerce site.

12. EZbuy


In 2010, Ezbuy was rebranded from 65Daigou as a platform for Malaysian buyers to purchase products and items that did not ship to Malaysia. This allows customers who want to purchase things that are generally sold on Amazon US, Amazon Japan, Taobao, and Tmall to do so.

How to Build a Strong SEO Campaign for Your Online Shopping Site in Malaysia

75% of internet users never look above the first page of search results, highlighting the importance of SEO for your website, especially if you want to increase conversions and sales.

The issue with investing in SEO is that calculating the return on your investment is difficult. As opposed to sponsored advertising, you can’t put a monetary figure on each improvement. Regardless, its impacts are evident, especially if the correct tactics are employed. 

Another issue with SEO is the lack of clear guidance. Google and other search engines alter their ranking algorithms on a regular basis, but they keep the details hidden to prevent anyone from tampering with the system.

However, SEO strategies does not have to be difficult. While no one knows how Google’s algorithms function, the goal is clear: to provide the best possible answer to searchers. With this in mind, you may develop a strong SEO plan to help your eCommerce website grow.

The Best SEO Strategies for eCommerce Websites in Malaysia

seo google search console

1. Research

The most important part of SEO is research. It’s a waste of time and money to target the wrong keywords because it just delivers low-quality traffic. Competitor research is also necessary if you wish to adopt techniques that will offer you an advantage over your competitors.

You can use keyword research to find out what words your target audience uses on Google. Relevance, search volume, and ranking difficulties should all be considered while selecting keywords.

Prioritize placement over frequency when incorporating keywords into your text. Keywords should ideally be in the title, headings and subheadings, URL, and picture descriptions, among other places.

It’s also a good idea to optimise for semantic search. This means that your keywords should be relevant to the context and, more crucially, align with the user’s goal.

After you’ve finished your keyword research, you should concentrate on competitor research. You’ll learn why other businesses in your niche are outranking you and what techniques you can use to beat them to the top of the SERPs by doing so.

If you rank better on Google than your competitors, you’ll benefit from the 14.6 percent lead close rate that search engines guarantee.

2. Evaluate Your Websites

After you’ve finished your study, review your website to identify what needs to be improved.

Checking for errors, such as broken links, duplicate content, missing tags, and redirects, is the first stage in site auditing. Manual inspection can be exhausting and useless, so it’s best to utilise a tool for this.

After you’ve fixed the errors, you should concentrate on website speed. According to Google Webmasters, waiting for a page to load is the most frustrating feature of web browsing for 46% of consumers.

If your website is slow, visitors will seek for a better option, which is likely to be a rival. You can speed up your site by switching hosts, switching to a quicker CMS, and compressing files and images.

On-page optimization is the next area where you should concentrate your efforts. The goal should be to give your visitors the best possible experience. Make sure that your website is simple to use and navigate. A website with good information architecture is more usable, ranks higher on Google, and converts more visitors.

With the majority of Malaysians accessing the internet via their mobile phones, having a mobile-friendly website is critical. The best part is that you won’t have to spend a fortune developing a new mobile-only website. Install one of the many responsive templates accessible on the internet to make your desktop site responsive.

3. Testing

After you’ve finished with on-page SEO, test your site to check if the methods are working.

To find out which keywords are generating the most conversions, use tools like Google Analytics. If you’re short on keywords, PPC campaigns can help you uncover high-converting keywords to use in your SEO plan.

Additionally, you should run an A/B test to discover which content on your site generates the most engagement. This method is so useful that 63% of marketers use it to test and optimise their websites in order to increase revenue.

You will always improve if you have a consistent testing habit. Lack of testing, on the other side, may harm your rankings and result in fewer leads due to lower conversion rates.

4. Add Blog Content

Blogs are a great approach to rank for keywords that you aren’t targeting on your main website pages. Surprisingly, 80 percent of consumers prefer to learn more about a brand through articles rather than advertisements.

Your blog content, like your webpages, must be high-quality, relevant, and beneficial to the reader. You should also compile your articles into a downloadable resource, such as an eBook or PDF, which you can use to collect email addresses. The emails can then be used to send marketing messages and turn leads into customers.

5. Link Building

Quality should be emphasised while adding inbound links to your eCommerce website. Google will penalise you if you have low-quality backlinks, and the traffic you obtain from them is useless. Staying away from content farms is one approach to avoid bad backlinks.

Instead, concentrate on obtaining high-quality links from trusted websites. This can be accomplished by writing high-quality guest posts, developing a fantastic infographic, offering useful statistics, and so on. Backlinks from an eCommerce website should point to product reviews and high-quality content.

6. Local SEO

If you have a physical address as well as an online store, you should invest in local SEO. 78% of location-based mobile searches result in an offline purchase, according to this survey. Create a Google My Business page and make sure your name, address, and phone number are accurate and consistent across all of your web platforms to optimise for local search.

In addition, you should submit your company’s information to all main and specialist directories that are relevant to it. Make sure your description includes keywords that are specific to your locality.

Google combines local and organic search ranks, which is another reason to invest in local SEO. This means that your local SEO efforts can help you rank higher in organic search results.

How Do You Market Your Online Shopping Site That is Based in Malaysia?

Even if you have the right products for your target demographic, finding the strategy to persuade them to buy from you might be difficult. According to HubSpot’s State of Inbound study, generating traffic and leads is the biggest difficulty for 63% of marketers.

1. Invest in Google Ads (Google AdWords)

Paid search is the easiest approach to promote your website. The best part about this strategy is that it is suitable for all budgets, especially those of startups.

Google Ads is a popular pay-per-click advertising network that may help you drastically improve the amount of visitors that visit your site. You only pay for the service if someone clicks on your ad, ensuring that you get the most bang for your buck.

This advertising approach can be used in a variety of ways, including listing your business in search results, displaying banners on websites, running YouTube adverts, and promoting smartphone apps.

To increase your ROI, it’s critical to track the success of your campaign and make adjustments as needed. To avoid overspending, allocate your budget before running your campaign.

Contact us now to discuss how our Google Ads service can propel your online advertising efforts to new heights.

2. High-Quality Content

92% of marketers believe that blog content is important to their company’s success. Only a few current eCommerce websites, on the other hand, invest in developing high-quality content.

The majority of customers visit an eCommerce website for reasons other than to buy your stuff. Using a blog to provide value to your consumers is a smart move. It also makes people want to come back to your site.

You should write news articles, tutorials, and product reviews to entice people to visit your site. Make sure your material is useful, interesting, and, most importantly, relevant to the purchasing decision. Remember that 84% of millennials say user-generated content influences their purchasing decisions.

3. Leverage SEO

A search engine is the initial step for 93% of internet experiences, including e-Commerce purchases. As a result, you should consider investing in SEO.

Although search engine optimization is a large topic, it may be divided into two categories: on-page SEO and off-page SEO. On-page optimization is primarily concerned with increasing the user experience and content quality on your website. This implies that your website should be quick to load, simple to navigate, and provide high-quality, relevant information.

On the other hand, link building is the main focus of off-page SEO. Make sure the links to your site come from a trustworthy source, or you risk being penalised by Google and receiving low-quality traffic if you do not do so.

4. Start a Referral Program

Starting a referral programme is a great approach to market your eCommerce website to your existing consumers. According to Forbes, word-of-mouth advertising can increase marketing effectiveness by up to 54%.

Offering rewards is the greatest method to ensure that your referral programme is successful. Starting a referral programme is a great approach to market your eCommerce website to your existing consumers. According to Forbes, word-of-mouth advertising can increase marketing effectiveness by up to 54%.

Offering rewards is the greatest method to ensure that your referral programme is successful. If a client refers a friend who buys your goods, you should reward them with a discount, a coupon, or free shipping.

Join Exabytes Affiliate Programme – Earn up to RM350 per sale

5. Publish Guest Posts

Although your eCommerce blog can help your marketing efforts reach a wider audience, you can take it a step further by publishing guest posts.

You normally obtain a backlink to your website when your writings are published on another website. In the article you submit to the publishing blog, you can also include a link to your own website. Your website will be known to the audience of the website where the post is published.

The only disadvantage of guest posting is that it takes time to work. However, it compensates for this disadvantage by expanding your website’s exposure, particularly to a previously untapped demographic.

6. Email Marketing

The most effective digital marketing method is email marketing. Email is reported to be the most important source of ROI by 59% of marketers.

Most marketers make the mistake of focusing solely on acquiring new consumers, forgetting about their existing customers. You can develop different email campaigns based on your audience’s different needs.

Customers who have never purchased your items, those who have previously purchased your products, and those who have abandoned your website before completing the purchase, for example, can all be targeted.

The subject line of your emails should be engaging enough to entice the receiver to open the message. The email should provide useful information and be free of distractions. Furthermore, the call-to-action should specify what you want the reader to do.

7. Use Social Media and Video Content to Your Advantage

This year, video content is estimated to account for 80% of all web traffic. This is understandable, given that video creates the highest levels of interaction of any sort of material. Using video to market your eCommerce website is a smart move.

Social media is one of the most effective tools for promoting video content. As of January 2021, statistics showed that 86% of Malaysians are active on social media. Even better, all of the major social media platforms, including Facebook, Twitter, and Instagram, make it simple to post such information.

Make sure your content isn’t longer than one minute in length to maximise its reach. You should also research your target audience to find out when they are active on various social media channels.

Final Takeaways 

The ultimate goal of any eCommerce website is to maximise conversions and sales. The difficult part is attracting visitors to your website and persuading them to buy your stuff.

The aforementioned suggestions are a great way to start when it comes to growing your website popularity in Malaysia. You must also conduct frequent testing to determine which tactics are effective and which are not.

You’ll be able to make changes and achieve even better outcomes this way. Certainly, to run a successful e-commerce site, you should also take full advantage of technology, for example, having a good eCommerce website. 

In today’s fast-paced world, everyone wishes they could have more time. In this regard, buying online is one of the most efficient methods to save time. That is what makes eCommerce so popular now. 

Contact us today to get an amazing eCommerce website (come with payment gateways and free credits for parcel delivery) for your business!

For an affordable fee, our team of website developers and designers can create a personalised site for you.

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