In 2024, Malaysia’s Food and Beverage sector is undergoing a significant transformation, with several key trends shaping the industry’s growth and evolution.
From the rise of health-conscious choices to the integration of technological advancements, this article delves into the leading trends that are redefining the industry.
Recognizing these trends is essential for Food and Beverage (F&B) businesses to adapt to the dynamic landscape, tackle upcoming challenges, and formulate effective strategies to expand their business and differentiate themselves in a highly competitive market.
Malaysia’s Top 50 Food and Beverage (F&B) Companies
The F&B industry in Malaysia is a vibrant and opportunity-rich sector.
It presents a wealth of potential for diverse F&B companies, both small and large, to generate substantial long-term profits and establish a robust presence in the country.
Let’s take a look at the companies that have successfully carved out a place for themselves in Malaysia’s highly competitive yet profitable F&B market.
Based on data from Glassdoor.com, the top 50 F&B companies in Malaysia are:
- Nestlé
- Mondelēz International
- The Coca-Cola Company
- The HEINEKEN Company
- Danone
- Mars
- PepsiCo
- FrieslandCampina
- Carlsberg Group
- Kellogg Company
- Tetra Pak
- Red Bull
- Ajinomoto
- Ingredion
- Campbell Soup Company
- Fonterra
- General Mills
- ADM
- Secret Recipe
- Tyson Foods
- Nestlé USA
- XXX Energy Drink
- Wilmar
- Yakult
- Kraft Heinz Company
- Gloria Jean’s Coffees
- The Hershey Company
- Dutch Lady Milk Industries
- Coca-Cola FEMSA
- Pernod Ricard
- Moët Hennessy
- Tyson
- Lactalis
- Thorntons (UK)
- OLDTOWN White Coffee
- Charoen Pokphand Group
- Häagen-Dazs
- Suntory Group
- Bee Cheng Hiang
- Mamee-Double Decker
- Coca-Cola Bottling Company United
- PRAN-RFL Center
- William Grant & Sons
- Coway Malaysia
- Arla Fruits
- Tutti Frutti Frozen Yogurt
- Puratos
- Glanbia Performance Nutrition
- illy
- URC
The Top Trends in the F&B Industry in Malaysia

Understanding the latest trends is vital for businesses in the Food and Beverage (F&B) industry.
It enables them to adapt to market changes, tackle emerging challenges, and devise effective strategies for growth amidst stiff competition.
Here are the key trends shaping Malaysia’s food and beverage F&B industry:
- ‘Naturally Healthy’ Foods on the Rise: Consumers are increasingly seeking foods that naturally contain health-beneficial substances. Packaged food, especially snacks, are incorporating ingredients like ‘super’ seeds and whole grains to cater to this trend.
- Premium Supermarkets for High-Income Consumers: High-income consumers are opting for better quality food and imported ingredients. This has led to an increased demand for premium supermarkets offering a wide range of high-quality products.
- Supermarkets and Convenience Stores Thrive: Supermarkets and convenience stores remain popular due to their affordability. Traditional grocery retailers in residential neighbourhoods also saw an increase in sales during COVID-19 restrictions.
- Sustainability Matters: Sustainability has become an important consideration for Malaysian consumers. There is a growing demand for organic foods, plant-based foods, and eco-friendly products.
- Convenience Foods in Demand: As consumers return to school and work, they seek convenient, packaged foods that can be easily carried on-the-go.
- E-commerce and Online Grocery Shopping: Online grocery shopping is projected to grow in Malaysia, with the number of e-commerce users expected to reach 18 million by 2025.
- Increased Online F&B Spending: Online food and beverage spending experienced a significant increase in 2021, following the surge seen in 2020 due to store closures during the pandemic.
- Foodservice Sector Recovery Post-COVID-19: Following a growth rate of 22% in 2022, Malaysia’s F&B industry is expected to grow by 8% in 2023.
- Strong and Stabilizing Economy: Malaysia’s economy recovered strongly in 2022, growing at a rate of 7.8%, the fastest in over two decades.
Despite these promising trends, the F&B industry in Malaysia faces several challenges:
- Rising Costs: Increasing costs of food ingredients, rent, and utilities put pressure on food outlets to maintain competitive prices without compromising profitability.
- Shortage of Skilled Labor: The F&B industry heavily relies on foreign workers, but the government has implemented stricter policies to reduce their numbers. This has resulted in a shortage of skilled labor within the industry.
- Intense Competition: The F&B industry in Malaysia is fiercely competitive, with numerous players vying for their share of the market. This makes it difficult for existing businesses to maintain their market position and stand out from the crowd.
Final Thoughts: Navigating Challenges in Malaysia’s F&B Industry
The intensifying competition in Malaysia’s F&B market is a cause for concern for many businesses, including restaurants and cafes.
While opportunities and demand are abundant, the key question remains: how can businesses seize these opportunities, enhance their competitiveness, and distinguish themselves in a highly competitive market?
Exabytes New Retail Solution: Embracing the Online Shift As the world rapidly transitions towards the digital realm, including eCommerce, businesses that swiftly adapt and embrace this trend are likely to emerge victorious.
However, it’s crucial to understand that pure eCommerce is no longer the sole viable option.
The New Retail concept is set to dominate Malaysia in 2024 and beyond.
Building an Omnichannel Presence with Exabytes Exabytes New Retail assists businesses in creating a unified brand experience across multiple touchpoints by integrating both online and offline channels.
This strategy enables customers to interact seamlessly with the brand, regardless of whether they are shopping online or visiting a physical store.
Exabytes Omnichannel Retail Managed Services empower retailers to transition from offline to a Brick + Click model (OFFLINE + ONLINE), enhancing competitiveness and elevating their retail business.
Discover more about Exabytes New Retail, Malaysia’s first New Retail SaaS Solution, and how it can help propel your retail business forward.
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![Teamwork Made Simple: How SMEs in Malaysia Stay Organised with Google Workspace Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised [Image] Discover how Malaysian SMEs use Google Workspace to stay organised and work like corporates. Learn teamwork hacks for proposals, spreadsheets, and project tracking. Boost productivity, save time, and simplify collaboration with Exabytes Google Workspace solutions. Targeted Keywords: Google Workspace Malaysia, Google Workspace for SMEs, teamwork with Google Workspace, Google Workspace collaboration tools, SMEs productivity tools Malaysia, project tracking with Google Workspace, Exabytes Google Workspace solutions Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised Running a small or medium enterprise (SME) in Malaysia often means juggling multiple roles at once — handling sales proposals, updating financial spreadsheets, managing HR files, and following up on client emails. Without the right tools, these daily tasks quickly become scattered across WhatsApp chats, email attachments, and endless file versions. This is where Google Workspace comes in. Designed as an all-in-one productivity suite, it helps SMEs streamline teamwork so even small teams can operate with the efficiency of large corporations. 👉 In this article, we’ll explore: - Why staying organised is critical for SMEs. - Real-life scenarios where Workspace improves teamwork. - How proposals, spreadsheets, and projects get done faster. - Extra features beyond Gmail, Docs, and Sheets. - A Malaysian SME case study. - The importance of security and trust. - Why Exabytes is the right partner for local businesses. --- Why Organisation Matters for SMEs Organisation is not just about being neat — it directly affects profit and growth. According to a study, unclear communication and disorganisation cost teams 20–30% of their productivity. For SMEs in Malaysia, where teams are often small and resources limited, this impact is even greater. Consider this: - A delayed proposal can mean losing a valuable client. - A duplicated spreadsheet entry may create cash flow miscalculations. - Misplaced documents can slow down regulatory compliance. By adopting structured tools like Google Workspace, SMEs can: - Share and edit files in real-time without confusion. - Keep communication centralised, reducing reliance on messy WhatsApp groups. - Track tasks and projects systematically. - Build a professional image when engaging clients and partners. --- Scenario 1: Sharing Proposals Without the Chaos Imagine a sales executive at a Kuala Lumpur-based SME preparing a proposal for a major client. Traditionally, the process involves: 1. Drafting the proposal in Microsoft Word. 2. Emailing the attachment back and forth for edits. 3. Managers reviewing different versions simultaneously. 4. Confusion about which “final_v2.docx” is the actual final version. With Google Docs in Workspace, this chaos disappears: - Multiple teammates can edit and comment in real-time. - The manager can approve changes instantly without version clashes. - A single live link is shared with the client, avoiding outdated attachments. For SMEs, faster proposals mean a higher chance of closing deals ahead of competitors. --- Scenario 2: Collaborating on Spreadsheets Made Easy Finance and operations teams often depend heavily on spreadsheets. But with manual file sharing, version mismatches and calculation errors are common. With Google Sheets, SMEs benefit from: - Live updates: everyone works on the same file simultaneously. - Data integrity: built-in change history reduces the risk of accidental deletion. - Advanced features: pivot tables, charts, and even integration with external data sources. - Access control: sensitive data is view-only for some, editable for others. 📍 Example: A Penang-based SME tracks supplier payments and client invoices in Google Sheets. When a team member updates a supplier’s payment status, the finance manager sees it in real-time. No delays, no duplicate records. 💡 Supporting Research: A PwC report found that while digital tools can boost productivity, clarity in digital processes is essential for improving employee morale and reducing workplace stress. --- Scenario 3: Tracking Projects Like a Corporate Giant One of the biggest struggles for SMEs is managing multiple ongoing projects without expensive software. Google Workspace makes this simple by combining Google Drive, Google Calendar, and Google Meet. - Project files are stored in shared Drives, eliminating scattered folders on personal laptops. - Deadlines are synced to Google Calendar, with automated reminders. - Weekly check-ins are held on Google Meet, where teams can update progress directly from linked Docs and Sheets. 📍 Example: A Johor-based creative agency uses Workspace to manage multiple client campaigns. Each campaign has its own shared Drive folder, with timelines tracked on Calendar. The team no longer spends hours asking “who has the latest file?” — everything is in one central place. 💡 Research Insight: A report by International Data Corporation (IDC) sponsored by Google found that organisations using Google Workspace gained significant productivity benefits, including an average reduction in project delivery time compared to traditional methods. --- Beyond the Basics: Features SMEs Often Overlook Many SMEs in Malaysia still think Workspace is only about Gmail, Docs, and Sheets. But it offers much more: - Smart Canvas: assign tasks, insert checklists, and tag teammates directly inside Docs or Sheets. - Google Chat Spaces: structured, searchable team chatrooms — a more professional alternative to WhatsApp groups. - App Integrations: connect Workspace with Asana, HubSpot, or Trello to create a central hub for all work. - Forms & Surveys: quickly gather staff feedback or client inputs without relying on third-party tools. These features transform Workspace into more than just a productivity suite — it becomes a complete SME management platform. --- Case Study: Malaysian SME Scaling Faster with Workspace A Johor Bahru-based e-commerce SME adopted Google Workspace after struggling with scattered tools (email on one platform, Dropbox for storage, Trello for tasks). Within six months: - Proposal turnaround dropped from 3 days to 1 day. - Finance reporting errors decreased by 40%. - Meetings became shorter and more effective as updates were visible in Docs and Sheets before calls. - Team onboarding improved as new hires could access all resources in one shared Drive. This shift helped the SME appear more structured to partners and investors — a critical factor in securing funding. --- Security and Trust — Even for Small Teams SMEs are often targets of cyberattacks due to weaker security setups. A 2024 report by Lockbaud indicates that small companies experience a 350% increase in social engineering attacks compared to larger organisations. With Workspace, SMEs benefit from enterprise-grade security without the costs: - TLS encryption for email. - Two-step verification for accounts. - Admin controls for file sharing and device access. - Data Loss Prevention (DLP) to prevent accidental leaks. This means even a small 5-person team can have the same protection as a multinational corporation. --- Why Malaysian SMEs Choose Exabytes for Workspace While Workspace itself is powerful, implementing it correctly can be tricky. That’s where Exabytes steps in: - Migration support: move old emails and files without disruptions. - Local support: 24/7 assistance from Malaysia-based teams. - Affordable pricing: plans customised for SMEs. - Training & onboarding: ensuring staff adopt the tools effectively. For Malaysian SMEs, this local support makes all the difference in achieving smooth digital transformation. --- Conclusion For SMEs, staying organised isn’t just about efficiency — it’s about survival and growth. With Google Workspace, small teams can: - Share proposals seamlessly without version confusion. - Collaborate on spreadsheets with real-time accuracy. - Track projects like corporate giants. - Leverage security and integrations usually reserved for big enterprises. The result? Faster decision-making, a more professional image, and stronger client trust. In Malaysia’s competitive market, these advantages give SMEs the agility they need to thrive. 👉 Ready to simplify teamwork for your SME? Explore Exabytes Google Workspace solutions today. --- Frequently Asked Questions (FAQ) Here are answers to common questions Malaysian business owners ask about Google Workspace: 1. Why should SMEs in Malaysia use Google Workspace instead of free tools? Free tools like Gmail, Dropbox, or WhatsApp may work initially, but they lack consistency, professionalism, and control. With Workspace, SMEs get a unified system for communication, file storage, and collaboration. This means fewer errors, faster decision-making, and a stronger brand image. For SMEs competing in Malaysia’s crowded market, these small advantages add up. --- 2. How does Google Workspace improve teamwork compared to traditional email attachments? Traditional workflows often involve endless email chains and multiple file versions. With Workspace, all team members edit the same document or spreadsheet in real-time. The “version history” function ensures no data is lost. This means fewer misunderstandings, less back-and-forth, and faster project completion. --- 3. Is Google Workspace too advanced or costly for small businesses? Not at all. Plans start at just a few ringgit per user per month, making it affordable even for micro-SMEs. More importantly, the time and errors saved often outweigh the subscription cost. Plus, Workspace scales easily as the business grows. --- 4. How secure is Google Workspace for SMEs? Very secure. Workspace uses enterprise-grade security, including TLS encryption, two-factor authentication, and AI-driven spam/phishing filters. According to Google Cloud, Workspace blocks 99.9% of spam and phishing attempts before they reach inboxes. This gives SMEs protection usually only accessible to large corporations. --- 5. Can Workspace integrate with the tools I already use? Yes. Google Workspace integrates seamlessly with CRM software like HubSpot, project management tools like Asana, and accounting platforms like Xero. SMEs can keep using their preferred apps while enjoying centralised communication and file management. --- 6. How does Workspace help SMEs present a professional image? Emails from yourname@yourcompany.com look far more credible than free Gmail or Yahoo addresses. Consumers are more likely to trust and buy from businesses with branded email addresses. For Malaysian SMEs, this can be the difference between closing or losing a deal. --- 7. Does Workspace help remote or hybrid teams in Malaysia? Yes. Workspace is cloud-based, so employees can log in from anywhere. Whether staff are in Kuala Lumpur, Penang, or working overseas, they can collaborate seamlessly on Docs, Sheets, and Meet. This is crucial as hybrid work is now the new normal in Asia. --- 8. How does Workspace reduce reliance on WhatsApp groups? Many SMEs in Malaysia still run projects through WhatsApp, leading to lost messages and scattered files. With Google Chat and Spaces, discussions are structured, searchable, and tied directly to files in Drive. This prevents important updates from being buried in casual conversations. --- 9. What happens if my company grows quickly? Workspace scales effortlessly. Adding new staff is as simple as creating new accounts under your domain. Each team member instantly gets access to shared drives, branded email, and collaboration tools. This keeps the organisation consistent as the team expands. --- 10. Can Workspace really save time for SMEs? Yes. Features like Gmail’s Smart Compose and Docs’ AI suggestions help employees write faster and avoid repetitive tasks. Google mentioned that AI across its productivity suite saves its 3 billion users' time. (Google Blog). For SMEs, time saved translates directly into cost savings and faster client responses. --- 11. How does Workspace help with project management? Workspace combines Docs, Sheets, Drive, Calendar, and Meet into a single ecosystem. SMEs can store all project files in shared folders, assign tasks via Docs or Sheets, and schedule deadlines in Calendar. This makes project tracking far simpler compared to juggling multiple third-party apps. --- 12. Is Google Workspace mobile-friendly? Yes. According to DataReportal Malaysia 2024, 96% of Malaysians use the internet via smartphones. Workspace has official apps for Android and iOS, so employees can check emails, join meetings, or update files while on the go. --- 13. Can Workspace improve customer service for SMEs? Absolutely. SMEs can set up specific email addresses such as support@company.com or sales@company.com. This ensures customer queries are directed to the right team, speeding up response times and improving satisfaction. Customers perceive the business as more organised and professional. --- 14. Is it difficult to migrate from Gmail, Yahoo, or Outlook to Workspace? Not with the right support. Google offers migration tools, and Exabytes provides local assistance to transfer emails, contacts, and files safely. This ensures zero downtime, so businesses can continue operating smoothly while upgrading to Workspace. --- 15. How does Exabytes support SMEs using Google Workspace? As an official Google Workspace Partner in Malaysia, Exabytes offers: - Domain setup and email migration. - Training sessions for your staff. - 24/7 local support in English and Bahasa Malaysia. - Affordable SME-friendly pricing plans. This means SMEs don’t just get the software — they get guidance to fully maximise its potential.](https://i0.wp.com/www.exabytes.my/blog/wp-content/uploads/2025/11/5273896e-9703-42cd-8d04-7e9ab092839a.png?resize=218%2C150&ssl=1)















