Digital marketing is always evolving, so what’s next in the second half of 2019? Here are the five key digital marketing trends in 2019.

  1. Strategic digital storytelling

When you’re marketing your brand, you’re telling consumers a story. In that story, consumers are the main characters. Their problems and needs are the conflict of that story and the solution is the climax to the story. The outcome is the plot twist of the whole story. Effective storytelling is not only important for consumers to identify what their problems and needs are but can also help them to relate their problems to your business on a personal level. 

But, what is digital storytelling? 

Digital storytelling isn’t much different. It conveys messages to your audience via all online platforms, be it blogs, videos, images or tweets,

  1. Chatbot

Chatbot will continue to be an important part of digital marketing in 2019. 

What is Chatbot?

Chatbots are computer programmes that are designed to chat and reply your customers/visitors instantly over the Internet. A bot is an automated system of communication with users with preset answers. About 1.4 billion people interacting with chatbots today, and about 80% of businesses are using or plan to utilize chatbots by 2020.

Chatbots are estimated to help businesses save over $8 billion per annum by 2022, especially in the banking and healthcare industries.

  1. Influencer marketing

Influencer marketing is no longer a new thing in 2019. However, not many marketers are utilizing this method as part of their marketing efforts. You don’t have to hire big celeb like David Beckham, instead, look for local and national leaders in your industry and niche. 

Tip: Your employees, current customers can also be your best brand ambassadors. Read more about it here The IMPORTANT Things you must know about Influencer Marketing 2019 

  1. User-generated content

User-generated content refers to content created by customers and used by the company. It can be any kind of content such as videos, images, text, reviews, etc. These content are created by your customers who featured your products, and are shared on your business social media accounts. 

User-generated content increases brand credibility compared to content created by the brand itself. Today’s consumers want to know what they are going to get before they make a purchase. UGC creates trust and it does really impact buying decisions.

  1. Video marketing 
Video marketing concept banner. Vector flat illustration for web banner, infographics, hero images.

Videos are a highly effective form of content and its popularity has grown abreast with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using videos as part of their digital marketing strategy or aren’t seeing the best results. 

According to Sproutsocial, 100 million hours of video content are watched on Facebook every day. According to Brightcove’s 2018 Video Marketing Surve, 53% of consumers agree that they engage with a brand after viewing one of their videos on social media. It proves that videos give marketers an opportunity to promote their brand to its maximum potential. Video marketing is no doubt an important part of marketing strategies for 2019.

Exabytes Internet Marketing Summit 2019 (EIMS 2019)

Keep yourself updated with the latest trends of Digital Marketing by attending Exabytes’ annual event – Exabytes Internet Marketing Summit 2019 (EIMS 2019). Learn all the digital marketing knowledge and strategies from our experts. You will learn from the top industry executives while networking with marketing professionals just like yourself! 

Last but not least, it’s with great pleasure that we welcome DotAsia as partner for our EIMS 2019. .Asia domains can be seen and used by international and Asian businesses; regional conferences and symposiums; as well as Asian artists and celebrities. Holding a .ASIA domain helps show your company’s global citizenship and desire to expand into the countries encompassed in Asia.

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