Printcious Gift: From startup business and now they are making their ways to expand to Asean

Hey guys!

Princious Gift is one of our invited guest speakers to share their eCommerce journey in Exabytes eCommerce Conference which is going to held on 5 JULY 2018 at MaGIC Cyberjaya.

I believe everyone of you here would like to know more about guest speaker’s background before attending to our event. Hence, we did a little interview with Vincent, Co-founder of Printcious Gift. Check it out below:

Q1: Describe what your eCommerce business is about.

Printcious.com is an ecommerce website with easy-to-use online design tools for customers to create memorable photo gifts of their own such as t-shirts, mugs, cushions, puzzles and so on with their own photos, texts or designs.

Why do you chose this as your focus?

The reason we started Printcious.com is because we wanted to help gift seekers solve various problems by:

  • Offering memorable yet affordable gifts in comparison to conventional ones
  • Saving time on gift shopping

We built Printcious to provide them a memorable photo gift from as low as RM10 each, and the best thing is that they can shop with us – anytime, anywhere. All we need is just up to 3 working days to deliver the gifts to their doorsteps.

Who benefits from the services that you provide?

We serve both B2B and B2C customers.

For B2B such as corporates, they are always looking for something customised to impress their customers. For example, we recently worked together with Samsung during their product launching events nationwide by providing customised badge printing service to their customers on the spot.

For B2C cases, we usually come across individuals looking for special gifts for their special ones during occasions such as birthdays, weddings, anniversaries, parent’s day, Valentine’s day and etc. With Printcious, they can create their own designs easily online even without any graphic design skills. Once done, we’ll print it onto their photo gifts.

Q2: What are the most important things you have done to grow your business?

We believe we have been doing very well in reducing our customer acquisition cost via effective online marketing channels like search engine optimization and search engine marketing (Adwords).

Besides that, we’re also continuously improving our website UI/UX by reading data from Hotjar, Google Analytics and so on to ensure better user experience and conversion rate.

How do you see these elements evolve in the future?

Google is always improving their algorithm for better search result relevance & user experience. As such, we need to always keep ourselves updated to their algorithm changes in order to succeed in SEO & search marketing.

Q3: We know that Printcious did join the accelerator program by MaGIC. So what makes a good pitch? and how do you build a pitch that can wow the audience?

Printcious has joined the MaGIC Accelerator Program cohort 1 in 2015, and we have also been fully sponsored by MaGIC again to attend the e@Stanford programme in Silicon Valley. Other than that, we are also one of the Cradle CIP 500 grant recipients in 2016.

For me, our pitch consists of 3 important parts, mainly :

  • Team: we have the knowledge of web development, internet marketing, domain knowledge about gift printing and we have been around in this industry for years.
  • Traction: since Printcious was established in October 2015, we grew our business with decent revenue and user base. Besides that, we have also launched many gift items on our website.
  • Technology: unlike other readymade ecommerce website, we built our ecommerce website with an online design tool and customising features for better usability. Also, we have mastered advanced printing technology that allows us to print gifts from as low as one piece at an affordable price.

Q4: If this is your first time participating in the EEC session, what do you hope to gain from this experience?

This event is about Ecommerce, so I hoped to share about my ecommerce failures with everyone so that they don’t repeat the mistake that I made before. Also, I will be sharing some business management tips which will be especially useful for startups.

 

Q5: Tell us – what do you anticipate most in the upcoming EEC??

Sharing is learning! I really hope that my little sharing will help everyone. At the same time, I hope to learn from others as well. I’m also looking forward to make more friends in the Malaysia eCommerce industry. Cheers ~~

So make sure you get your ticket to #EEC2018 to meet Vincent and listen to his sharing. I’m sure he will give you some good tips to manage your online business to another level.

Oh ya, remember to copy and paste “EEC20OFF” for your ticket purchases!

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More to come on next blog post.