One of the most fruitful and memorable events for Exabytes in year 2016 would bevisiting the Googleplex in Maintain View, California at the ongoing Google Partner Executive Council (PEC) 2016, a 2-day event as a Google Google Premier Strategic Partner (PSP). Mountain view, California, best known for its beautiful sunshine, free WiFi and more, is home to many international tech giants such as LinkedIn, Symantec and Google.

Google Headquarters, GooglePlex in Moutain View, California

The visit and partnership also signify Exabytes’ credibility, capability and professionalism as a Google Premier Strategic Partner who acts as a link between local SMEs and the international tech giant, Google and its many technologically advanced services such as Google Search Engine Marketing (Google SEM) aka Google AdWords, an extremely powerful online marketing tool especially designed for businesses of different nature.

To learn more about this renowned global tech giant and one of the most prominent foreign tech partners of the Exabytes Group, CEO Chan Kee Siak among others departed for the hugely famous Sunny State for a one-week trip.

Sunny State

Sunny State

Sunny State

Awaiting Chan and other select CEOs and senior executives on the first day of the event were the pre-welcome reception at Sprigs Cafe, DoubleTree by Hilton Hotel, and a dinner hosted by Google at Regale Winery and Vineyards in Los Gatos, California.

Partner Executive Council namatag

The agenda of the second day include fireside chat with Ruth Porat, CFO, Alphabet Inc. and Google Inc., ‘Google Connect’ Breakout Sessions that aim to offer knowledge on how Google works, such as:

  • Google AdWords product & engineering
  • Product management & innovation
  • Customer experience
  • Business operations (sales, marketing, HR)
  • Product & sales insights

Google Partner Executive Council (PEC) 2016 is currently ongoing (event date: June 21st – June 22nd, 2016). For more exciting details about the momentous event, visit:

https://events.withgoogle.com/2016-partner-executive-council/

What is Google Partner Executive Council (PEC)?

Google’s Partner Executive Council is an annual invitation-only event that offers select CEOs and senior executives from Google’s global Premier SMB Partner network to come together, and discuss the strategic issues, insights and trends while meeting and connecting with like minded peers from around the world.

 

What is Google Premier Strategic Partner (PSP)?

Google Premier Strategic Partner (PSP) are certified and experienced AdWords partners under the Google’s AdWords Premier SMB Partner Program. PSPs assist local SMB who need expert guidance and help in creating, managing and optimizing their online advertising using Google AdWords.

What is Google Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertisements?

Google SEM or Google PPC advertising is one of the most effective ways to grow a business in a competitive business world. Using paid advertisements, Google SEM ensures the advertisements of businesses appear on the first page of Google search engine result pages. Often known as PPC advertisements, they are shown to motivated customers who search for the services they want.

Google SEM or Google PPC advertising is under Google AdWords. Advertisers only pay when their advertisements are clicked on, hence the name ‘Pay-Per-Click’ Advertisements.

What is YouTube Advertising?

A subsidiary of Google, YouTube gets more than 1 billion views per day. As one of the most popular websites in the world, the effectiveness of YouTube Advertising is undeniable. Types of YouTube advertising include In-Stream Video Ads (pop out when video is playing), In-Slate Video Ads (ads play before video starts) and In-Search Video Ads (appear above/on the right of YouTube video search results).

Like Google AdWords, advertisers only pay when their advertisements are clicked on.