Texting is for older generations? Nope, the answer is a resounding No. In fact, texting has become a great way to share information with each other.
The rising popularity of messaging is amplified with popular apps such as Facebook Messenger, Snapchat and WhatsApp. Study shows that texting is leading by a margin of 55% and is growing extensively especially among youngsters, who prefer texting over other means of communication.
So, what are the key reasons that make texting the most preferred form of communication, especially for younger generations?
Why is Texting a Powerful Marketing Tool?
The Power of Texting
Time is money, and speed is the main concern. According to time & rate statistics, texting is 10 times faster than making a phone call — it takes less than a minute to write a text message, and only 5 seconds to read an SMS on average.
You might be curious how fast texting can be? Austin Virshke, a 17-year-old boy was able to print 149 characters in 39 seconds at the Speed SMS Typing Championship held in New York in 2012. If the same message was to be delivered using a phone call, it will take at least 6 minutes.
Additionally, texting has better open rates than email too, with SMS messages achieving a maximum point of 90%, beating the traditional way of communication, yet offering people a more efficient way to communicate, especially for those who own a business.
For all demographics
Texting is for both young generation and old generation. We know some individuals from the old generation are not well versed in texting apps such as WeChat and WhatsApp, and might not subscribe to a data plan. In this case, SMS is the way to reach this group of target audience.
Therefore, if your business targets customers who aged between 20 – 70, SMS texting can generate the desired outcome for your business.
No internet connection is required
If you find yourself in crowded places, subway or rural areas, getting a good internet connection is rare. Loading a single web page may take up to five minutes. By using SMS, your recipients can receive your message anytime and anywhere, even if reception is poor.
Easy to use
Before mobile phones were available, the phone was just a tool for making and receiving calls. Today, everyone knows how to text. Texting is the most common and popular way of communication for all generations.
The Bottom Line
We hope this blog post helps you understand the power of texting.
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