Bulk SMS pros and cons


It’s the mobile age.

Let’s face it, the latest figures show the number of smartphone users in Malaysia is estimated to reach 18.4 million. Note that the population of Malaysia in 2019 is 31 million, which means more than half of the population owns a smartphone! 

What does this data tell you?

What if there is a system that can help you reach half of this population easily?

The Mobile Phone has become an important communication device and it is ubiquitous. This makes Bulk SMS more important for the business. Bulk SMS is a powerful marketing tool that allows business owners to engage with their target customers via mobile technology. In other words, you can blast out a huge quantity of messages to your customers, with just a few clicks. 

Here are some really amazing benefits of BULK SMS:

  • Speedy and effective

Bulk SMS is a fast and efficient way to reach your customers. With Bulk SMS marketing, messages can be delivered to your target audience in just a short time. Bulk SMS can be sent out anytime (days or nights) and your recipients can receive it anytime and anywhere even without an internet connection.

Time is Gold. Bulk SMS can give you a surprise as you can blast your messages instantly and get response instantly.

  • Cost-effective

Conventional advertising such as newspapers or TV advertising requires a high cost and it might not be affordable for small businesses. This is when bulk SMS comes to the rescue. It is an effective marketing method for small businesses or newcomers who are looking for advertising with just a tiny fraction of the cost.

According to surveys, 90% of SMS messages are read within 3 minutes. How else can you contact 1000 customers in a matter of seconds for just RM95? Find out more here!

  • Strengthen customer relationships

Bulk SMS can melt your customer’s heart. I am sure you feel special when you receive an SMS from a company that addresses you by your name and wishes you Happy Birthday on your big day.

This helps strengthen customer relationships and create loyal customers. It helps you maintain consistent engagement with your customers. Done right, you can outrun your competitors by staying connected with your customers regularly. They will remember you easily.

  • Personalized and customized

You can customize your SMS content messages with personalized customer’s name, company name or other information you have for your contacts. With this, you can show your customers that they are important to you.

  • High readability 

Surveys show that 97% of SMS messages that were sent out are instantly read. This is because nowadays everyone has a phone with them and it takes only 5 seconds to read an SMS. The open rate of Bulk SMS is higher than other marketing tools. 

However, there are also some drawbacks of Bulk SMS.

  • Limited Word Count 

You can only create short content for your messages as Bulk SMS has a limit on the number of words. Sometimes, this limits the message that you wish to deliver to your customers. Thus when using Bulk SMS, your content should be straight to the point.

  • Limited Format  

The only format that can be used in Bulk SMS is word content. Users are not allowed to add any image or animation effect.

The Bottom Line 

Despite the drawbacks, if done right, Bulk SMS can give a strong boost to your sales and customer relationship. It is one of the best marketing tools that can help you reach more and more customers. 

Visit here to find out more!


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