There are several typical questions there when it comes to obtaining a domain, including if your company needs multiple domains or not.
Buying multiple domains is usually a good business move for branding, marketing, search engine optimization (SEO), and legal reasons.
However, various aspects should be addressed when searching for domain extensions.
Consider how the organization could profit from having multiple domains, the types to consider acquiring, strategic approaches to exploiting numerous domain extensions, and the possible downsides of owning them.
Why Do Businesses Buy More Than One Domain?
If businesses believe owning one domain extension is enough, think again. By not having multiple domains, a business may lose traffic and clients while also leaving the brand exposed to competitors.
1. Brand Stealing
Another reason to purchase multiple domains is to discourage competitors from snatching up the business.
Even big brands have a severe challenge with brand poaching. Because a rival with a similar name may unwittingly cause confusion, having related or similar domain extensions might help defend your brand.
2. Error by the User
One of the most essential reasons to buy few domains in bulk is to guard against user mistakes.
Because people may misunderstand what your domain name is when they hear it or type it incorrectly, one should make it a point to own all frequent misspelling domain extensions of your company’s name.
“Whether your company name comprises regularly misspelled terms or your branding incorporates fashionable and unique spellings that may be difficult to recall,” one should strive to acquire misspelled domain extensions that’ll catch most errors.
3. Trademark Security
Simply owning a trademark does not entitle you to domain extensions, nor does it prohibit others from purchasing domain names that incorporate your brand.
As a result, purchasing multiple domain names can help protect any trademarks you hold.
To preserve your corporate domain extensions, you have several legal choices, including arbitration through the World Intellectual Property Organization (WIPO) and pursuing civil procedures.
Before taking any action, consult with a legal practitioner to understand your alternatives.
The Advantages of Having Multiple Domains
1. Advantages of SEO
Using more than one domain name can also help with search engine optimization (SEO).
If you’re unfamiliar with SEO, it’s a collection of tactics aimed at helping you rank higher and gain greater visibility on search engine results pages (SERPs).
Utilizing multiple domains can help you rank for a wider range of keywords and phrases because the domain has a substantial impact on keyword relevancy and rankings.
Secondary domain extensions can also be used to flesh out a completely separate set of content themes.
2. Audience segmentation and targeting
You’ll first have the chance to divide your audience into several categories. For example, one may create a primary website with materially tailored domain extensions for the target demographics.
To cater to a secondary group (say, teenage guys), one may create a new website or use a different domain extension for marketing purposes.
It’s also an excellent method to see how your material performs for various audiences.
3. Protecting your business
Domain acquisition might also aid in the protection of your brand. You can buy domain extensions linked to your core domain to keep squatters away and to protect your capacity to expand afterward.
One may, for example, protect the domain extension with several country domain extensions and popular misspellings of the brand name.
4. Focus on affordable purchases
There are several methods one may employ to get more than one domain at a low cost. Strong domain extensions that use common words and few letters typically cost thousands of dollars.
An arsenal of these is not necessary to employ a multiple domain approach. Instead, pay attention to synonyms, somewhat less common domain extensions, and alternative spellings.
5. Developments that are complementary
If you’re feeling adventurous, you may even utilize your multiple domain names to construct and develop multiple, semi-independent domain extension websites.
One may create content, improve the search engine rankings, and even promote and advertise these individual multiple domain websites with the domain extension. Once created, you may leverage these sites for cross-promotional purposes.
6. Get your local domain
Another excellent reason to have multiple domains is to brand your company and website regionally.
For example, if you run a fried chicken restaurant in Las Vegas, you may have a website at friedchicken.com.
However, you may sell even more previously used items by creating an extra domain extension that advertises the physical location online.
Get one of the new generic top-level domains (gTLDs), such as friedchicken.my, and inform the locals about what you do and how you’re related to this county.
Disadvantage of Having More Than One Domain
Purchasing, maintaining, and administering multiple domains in bulk might result in additional expenditures and obligations over time.
Before going on a multiple domain buying spree, assess your budget against the possible cost reductions and your ability to handle them.
1. Administrative Difficulty
Some businesses find it difficult to keep more than one domain organized. Remember that it is vital to purchase multiple domains in your company’s name rather than an employee’s.
Otherwise, if that individual leaves the organization, you risk losing ownership and access.
At the very least, one should take measures to consolidate multiple domain name administrations so that they have a running list of what domain extensions they hold, renewal dates, logins, and other critical information.
2. Possible Confusion
Customers may become confused if you use different domain extensions. They could be unsure which of your domain names to use.
If you utilize multiple domains, consider carefully how you’re using them to avoid making things more confusing for your consumers.
Conclusion
When you decide to buy more than one domain name, consider noting down the reason you are purchasing multiple domains.
There are several reasons to purchase multiple domains, ranging from marketing to SEO to legal issues.
The trick is to have a clear strategy for each of them. You’ll be well-positioned to make multiple domains work for you if you have a sound plan in place.
If you want to purchase more than one domain with domain hosting for your business in Malaysia, Exabytes can help you with its domain service.
To find out more about Exabytes multiple domain services and SSL Certificate for website, contact us now.
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