Exabytes New Retail’s Business Model

According to our business model, the first step to digital transformation is merging online and offline operations, so that retailers can deliver a seamless customer experience, streamline inventory management, and centralize data.

This enables personalized engagement, improves operational efficiency, and drives higher customer satisfaction, ultimately creating more value.

For instance, omnichannel retail strategies can boost in-store customer visits by 80% (Capital One Shopping).

Additionally, AI-driven personalization can lead to a 10% increase in conversion rates and a 20% boost in customer satisfaction (Magenest). Here’s how the integration works:

1. Unified Customer Experience:
   By merging online and offline resources, customers can seamlessly transition between channels. For example, a customer might browse products online, then visit a physical store to try or pick them up, enhancing the overall shopping experience.
2. Centralized Data and Inventory Management:
   Integration ensures that data from physical stores (like foot traffic, sales) and online platforms (like click-through rates, online purchases) are centralized. This enables real-time inventory updates, accurate demand forecasting, and efficient stock management across all channels.
3. Personalized Customer Engagement:
   Using data from both online and offline interactions, businesses can better understand their customers’ preferences. This allows for tailored recommendations, personalized offers, and more meaningful engagement, which ultimately drives higher customer satisfaction and loyalty.
4. Operational Efficiency and Cost Savings:
   With unified resources, businesses can streamline operations such as logistics, marketing campaigns, and customer service. This reduces redundancies and lowers operational costs while improving service delivery.

Enhance Marketing Effectiveness Through Omni-Channel Data

Omni-channel data refers to the insights gathered from multiple customer touchpoints, including websites, apps, social media, and physical stores.

Using this data can significantly improve marketing effectiveness and take you a step closer to digital transformation:

1. Comprehensive Customer Insights:
   By analyzing data across all channels, businesses gain a 360-degree view of their customers’ behavior, including purchase patterns, product preferences, and engagement habits.
2. Targeted Campaigns and Messaging:
   Marketers can use omni-channel data to segment their audience more precisely, ensuring that each customer receives relevant and timely messaging. For example, an online shopper who frequently browses but doesn’t complete purchases might receive cart abandonment reminders or exclusive discounts.
3. Optimized Marketing Spend:
   Understanding which channels drive the most engagement or conversions allows businesses to allocate their marketing budget more effectively. This ensures maximum return on investment (ROI) by focusing on high-performing channels.
4. Real-Time Adjustments:
   With continuous data flow from various channels, businesses can quickly adapt their marketing strategies. For instance, if a campaign underperforms in one channel, resources can be reallocated to a more successful one.

Drive Brand Growth by Leveraging the “Commerce x Marketing” Cycle to Maximize Omni-Channel Value

The Commerce X Marketing cycle emphasizes the interdependence between sales and marketing.

When executed effectively, this cycle creates a feedback loop that drives sustained brand growth:

1. Commerce Fuels Marketing:
   Every transaction and interaction within the commerce ecosystem (both online and offline) generates valuable data. This data feeds into marketing efforts, helping to fine-tune targeting, optimize campaigns, and better understand customer needs.
2. Marketing Drives Commerce:
   Effective marketing campaigns, informed by data, drive traffic and conversions across channels. Whether it’s a promotional email, social media ad, or in-store event, marketing brings customers into the commerce ecosystem, boosting sales and revenue.
3. Maximizing Omni-Channel Value:
   When commerce and marketing work hand in hand, businesses maximize their omni-channel potential. For example:
   • Cross-Channel Promotions: Offering promotions that can be redeemed both online & offline encourages customers to engage with multiple channels, increasing overall sales.
   • Loyalty Programs: Unified loyalty programs reward customers for purchases and engagements across channels, driving repeat business and long-term loyalty.
4. Continuous Improvement Through Feedback Loops:
   As more data is collected from marketing and commerce activities, businesses can refine their strategies. This continuous improvement helps brands stay competitive and responsive to changing consumer behaviors.

After physical retail brands add e-commerce channels, they will face the business challenge of 1+1 > 2.

However, most e-commerce platforms only focus on solving online retail challenges while overlooking the new challenges arising from the integration of online and offline channels, resulting in ineffective omni-channel business performance.

Brands handle cross-channel management with an e-commerce mindset, relying on consistent marketing investments and proactive initiatives from store staff.

This can only achieve passive one-way traffic and will be unable to drive consumers’ autonomous omni-channel behavior, resulting in limited benefits for both transformation and growth.

Retail mindset helps brands create seamless shopping experiences and optimize marketing effectiveness through omni-channel data, driving the “Commerce X Marketing” cycle.

Exabytes New Retail‘s solution optimizes business and marketing through product and service collaboration and cross-channel synergy.

Regardless of the needs, stages, or goals faced, we can be the continuous growth companion for your brand.