The B2B Food Export Industry: 9 Reasons to Start Selling Food Globally through a B2B Marketplace Platform


The B2B Food Export Industry: 10 Reasons to Start Selling Food Globally through a B2B Marketplace Platform

The B2B food export industry has been affected by the COVID-19 pandemic. In fact, it has experienced many ups and downs in the past two years, due to supply chain disruptions, global lockdowns, and other COVID-related issues.

As many economies in the world are opening up, now is the best time for the B2B food industry to expand its business through online opportunities.

The rapid digitalisation of the B2B trade has made it easier for food wholesalers to reach buyers from around the world. In this challenging time, how does help Malaysia’s B2B food exporters meet millions of buyers around the world with the power of a B2B marketplace platform?

In this article, we will cover everything you need to know, including the uncertainties, challenges, and trends in the food industry, so that you can kickstart your online export business.

Uncertainties in the Food Industry

The pandemic has created significant uncertainties in the food industry, including:

Challenges B2B Food Export Faced during the Pandemic

The uncertainties caused by the pandemic have posed a few large challenges for the wholesale food and beverage industry to overcome. Here are a few of the most notable challenges that SMEs in the B2B food export industry have faced from the start of the pandemic until today.

Factory Shutdowns

Many factories have experienced shutdowns at different times over the course of the pandemic. Some factories might still be closed today. However, in Malaysia, most food companies are allowed to operate. When factories are shut down, food production can’t carry on as normal, contributing to shortages.

Supply Chain Shortages

With many factories shut down and food production operations halted, the pandemic has caused food supply chain disruptions. Because different regions produce different types of food, supply chain disruptions have occurred at different times over the last year.

At the beginning of the pandemic, food safety had to be seriously assessed because it was unclear whether COVID-19 could spread through food. This incident contributed to supply chain disruptions for a short period.

While the pandemic did not cause any major food security issues that left people hungry on a global scale, and most of the world is returning to normal, there are still isolated supply chain disruptions.

Restaurant Shutdowns

To avoid the spread of COVID-19, many restaurants were shut down, and only take out was allowed in many parts of the world. These changes in the restaurant industry affected the demand for food products and altered the way customers buy food.

Although it directly affected B2C markets rather than the B2B market, the effect still comes back to food wholesalers. Grocery stores became busier as the demand increased rapidly, and B2B food supplies saw a shift in their clientele.

Shipping Disruptions

There were disruptions with shipping throughout the pandemic. Both air freight and ocean freight encountered disruption issues.

Ocean freight saw a spike in demand and the supply was not able to cope. For airfreight, there was not enough air cargo space to meet the shipping demands of global trade.

In addition, travel restrictions greatly reduced the number of commercial flights at various locations throughout the pandemic.

Price Increases

According to supply and demand rules, prices rise when supply falls and demand remains constant. Prices have risen due to scarcity and a reduction in the supply of food products during the pandemic.

Opportunities in B2B Food Supply Market after the Pandemic

Major advancements in preventing the spread of COVID-19 and treating those infected with the virus have been made, thanks to the efforts of scientists and medical professionals. This outcome has allowed the world to revert to a more normal state.

Restaurants are slowly opening up to normal capacity, and the foodservice industry is beginning to flourish once again.

Of course, the pandemic has not ended, but now is a good time for food wholesalers to explore opportunities and export to many countries.

9 Reasons to Start Selling Food on a B2B E-Commerce Platform

1. Digitalisation Is the ‘New Normal’

Many years ago, business digitalisation was introduced to many industries, but many businesses still insisted on practising traditional business models. Digitalisation used to be an optional strategy for many businesses.

However, with many in-person business operations being halted due to the pandemic, online trading and exporting have become the new norm.

B2C e-commerce marketplaces were already very popular, so the digitalisation of the B2B sector was a natural progression. Digitalisation makes things convenient for sellers, and customers prefer online buying nowadays.

2. Larger Reach

When you create a storefront on a B2B e-commerce platform, you can reach a much larger audience not only in your own country but also overseas. For example, has over 17 million buyers from over 190 countries around the world who are looking to source items for their businesses.

Buyers come to these platforms with the intent to buy, making it easy for sellers to connect with them. Buyers will seek out what you offer. In other words, it is easier to sell to these warm leads from a B2B e-commerce platform than to sell to the cold leads.

3. Save Time with Automation

Many B2B e-commerce platforms nowadays are equipped with automation tools, helping food wholesalers save time and redirect their resources to more important tasks., for example, offers tools for automatic product listing. Some other popular automation tools take care of advertising, lead generation, translation, and more.

4. Customer Relationship Management Tools

Customer relationship management (CRM) is important for wholesalers to understand their customers, communicate directly with them, and keep track of who has purchased and who has not. Most innovative B2B e-commerce platforms are equipped with CRM tools.

Powerful CRM tools help food sellers understand the status of different leads so that they know which one they should continue to nurture. Moreover, these tools provide insights into your customers’ backgrounds.

You can even better understand their cultures when dealing with them.

Make sure the B2B e-commerce marketplace you select allows you to manage customer relationships.

5. Discover Brands Online

Brand awareness is important and essential for businesses today. Improving and expanding your online presences is the best way to increase your brand awareness. And you can do that with most B2B e-commerce marketplaces.

You can incorporate your brand’s personal touch when creating your digital storefront in the B2B e-commerce marketplace. List your products and add your brand logo and other information about your brand. This process gives life to your brand, and buyers will be more inclined to buy from you.

6. Improve Discoverability

Most B2B e-commerce platforms come with internal search engines to let visitors easily search for the products they are looking for. When you properly optimise your product listings with the appropriate keywords, your ideal customers will be able to find you.

There are two approaches you can take to maximise your discoverability on an e-commerce marketplace: search engine optimisation (SEO) and search engine marketing (paid adverts). Running adverts and optimising your product listings to rank high on the platform’s search result pages will bring more traffic to your digital storefront and product offerings.

7. Demand Forecasting Tools

Demand forecasting tools enable you to make data-driven business decisions based on purchase trends, inventory levels, and future sales potential to maximise revenue. Most B2B e-commerce marketplaces are equipped with demand forecasting tools. They help you study and forecast market demands.

Demand forecasting tools have been especially important throughout the pandemic when there is so much uncertainty. It is nice to have guidance from experts and data that would be hard to obtain on your own.

8. Easy Exporting

Exporters face many challenges, such as language barriers and varying international trade laws. Tapping into a new market can be difficult if your new international audience is unfamiliar with your brand.

B2B e-commerce marketplaces are equipped with tools such as auto-translators and more to overcome these challenges when dealing with global customers and navigate exporting like a pro.

9. Dedicated Support and Training

Growing your wholesale food business online may seem overwhelming. Luckily, most B2B e-commerce platforms provide personalised support or dedicated account managers to assist you along the way. They also provide digital learning materials for exporters to follow and kickstart their online exporting business. offers sellers unlimited access to webinar replays, a learning centre, a complete business blog, industry reports, and e-commerce playbooks.

How Supports Malaysian B2B Food Exporters, the best B2B marketplace platform for Malaysian SMEs, has a wide variety of valuable features for food wholesalers. These tools are geared towards helping sellers reach new buyers both locally and around the globe.

Customisable Digital Storefronts

As I mentioned earlier, creating a digital storefront helps increase brand awareness and online presence. With, you can fully customise your brand’s digital storefront with the help of API and integrations. Listing your product in your digital storefront with a piece of information will help buyers better understand your products.

Innovative Communication Tools

Communication is important for sellers when dealing with customers. The language barrier is one barrier that hinders exporters when it comes to online exporting.’s team understands the concerns of most of the buyers and has offered innovative communication and relationship management tools.

You or your team can stay on top of all your leads, understand their needs through their profiles, and facilitate a seamless communication experience with your potential buyers.

Trade Assurance

Every transaction carried out on is backed by the Trade Assurance program. It protects both buyers and sellers and prevents scams.’s Trade Assurance program ensures that every buyer receives the items that they purchased within the specified time frame promised when the order was placed. This program also ensures that the quality of the product matches the advertisement.

Moreover, buyers can rest assured that every transaction that takes place through the platform is legitimate. accepts dozens of payment methods, so you are sure to find one that works for both you and your buyers.

Support for Cross-Border Trade

If you are a B2B food seller looking to expand your operations into other countries, is a great platform to explore and utilise.

Some of’s tools for exporters include auto-translation and automatic currency conversions, helping you overcome language barriers and currency confusion.

Smart Product Posting and Dynamic Pricing

Smart product posting allows you to automatically import product listings from other platforms or databases. Dynamic pricing, another similar feature, allows you to set different prices for different customers, which puts more power in your hands as a seller.

These tools help food sellers who have a presence on many platforms create smart product posting and be more flexible with setting dynamic pricing for different customer groups.

Large Buyer Base has over 17 million active buyers from around the world. The platform receives about 300,000+ product enquiries each day, especially for the food and beverage industry. Malaysian exporters can easily find a large target audience.

These target audience groups will be very interested in your products. Using this platform is better than hunting for buyers in a large, untargeted pool of customers.

Sell on is the best B2B Marketplace platform in the world, especially for Malaysians who are looking to take their business to the next level.

The platform is equipped with powerful tools that connect you with high-paying customers, both near and far. Additionally, all transactions are protected by Trade Assurance Program.

You might still have questions about the B2B Marketplace platform. Don’t worry, contact our dedicated sales assistants to have a free consultation. You are encouraged to join our webinar to find out how to do online export thru with Exabytes.

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