
People who create content on TikTok love this platform because of the user-friendly interface and content management system. Others like it because of the recommendation system — the TikTok algorithm.
With the help of this system, everyone can easily watch content according to their choice. TikTok gained massive popularity in a short period; because of this, other social media platforms also launched their short video platforms — Reel for Instagram, Lasso for Facebook, and shorts for YouTube.
If you want to become a famous content creator on TikTok, you must understand the TikTok algorithm. It is the essential thing that helps you promote your business or become famous.
So, in this post, we will tell you everything about the TikTok algorithm, including interesting facts, the benefits you can get from TikTok for your business, and many more.
Interesting TikTok Fun Facts
There are too many fascinating facts about TikTok. Here are some of them.
1. High Installation
According to the data provider sensor and many analytics, in 2019, more than 700 million people downloaded this application. 2019 was the best year for TikTok, and after some time, according to reports, it crossed 2 billion downloads.
2. Largest Social Network
In 2016, Zhang Yiming created the TikTok social media platform and released it in China. But it took two years to release it globally. After its global release in 2018, the social media platform quickly gained popularity, and it was ranked at the top of the list of most downloaded applications.
After releasing the app in just a year, TikTok became the most downloaded application. It becomes the 7th most powerful social media platform in the top 10 most prominent social media platforms.
3. The Number of TikTokers by Country
In this race, China leads every country. If we talk about the users of TikTok in China, it is more than 400 million daily users. Brazil has the fastest growth rate when it comes to the download of TikTok although users in America accounts for only 5% of global users.
All in all, the number of downloads in 2020 saw 9.7 million increase compared to 2019.
4. User Facts
Statistics show that TikTok is very famous among the young generation. 27% of people who use TikTok are between 13 to 17 years old. 42% of TikTok users are between 14 to 18 years old. Check out more details below:
- 27% users: Age 13 to 17 years old
- 42% users: Age 18 to 24 years old
- 16% users: Age 25 to 34 years old
- 8% users: Age 35 to 44 years old
- 3% users: Age 45 to 54 years old
- 4% users: Age 55+ years old
5. Best Place for Marketing
According to the report, millions of people use TikTok daily, and the average time is 46 minutes. Thus TikTok is one of the best places to promote your business, products and services. But the main question is how to rank a video on TikTok.
To answer this question, you should know about the TikTok algorithm. Let’s start by discussing the benefits of TikTok marketing.
Benefits of TikTok for Business Marketing
If you are promoting your business on TikTok, you will get countless benefits to grow your business, which include:
1. A Big Audience
Today, TikTok has more than 2 billion downloads, and over 800 million active users. The majority of users are young adults — 32.5% of users are between 10 and 19 years; 29.5% of users are between 20 and 29 years.
Moreover, the number of users is growing day by day. With the help of a vast audience, you can easily promote your business to a big number of users. This will help you grow your business quickly.
2. International Audience
In 2021, over 150 countries use the TikTok social media platform, which means videos that went viral on TikTok are spreading worldwide. If you are looking to grow your business globally, then the TikTok social media platform is a very effective one to increase your customers..
3. World of Video Marketing
In the world of video marketing, the TikTok trend is getting stronger. According to reports, more than 90% of people like to watch videos compared to reading articles.
As a result, more than 80% of business are using TikTok in the marketing strategy to grow their business. If you are new in business, then the best option for you is video marketing. The TikTok social media platform is considered the best application for video marketing.
4. Connect with Audience Easily
It is effortless to connect your targeted audience on TikTok by launching a hashtag challenge. Select a theme or an idea and ask users to create videos for your brand and then publish it on their TikTok profile. It’s the best way to grow your business and increase audience interactions with your brand and business.
5. Target Audience on TikTok
The main question here is whether your target audience is present on TikTok. If your target audience is not present, will they be present in the future?
TikTok is tapping on the Generation Z trend just like many social media platforms that started their journey targeting the young audience.
However, TikTok has successfully expanded its audience category. Nowadays, countless companies are using TikTok as a marketing platform. So first, you have to find your target audience and before promoting your business on TikTok.
6. TikTok Influencer Marketing
Small and big companies are working with TikTok influencers to increase their business reach. There are many influencers present on TikTok; many of them have millions of followers, and that’s why it is the best time to promote your business with these influencers.
7. TikTok Advertising
TikTok is not really an advertising social media platform, but recently TikTok has introduced some advertising opportunities. Currently, there are five types of ad formats available including in-feed ads, something similar to Instagram ads; they appear when you scroll down or up.
These advertisement options provide many opportunities to connect with a massive audience. However, the ads are not affordable for small businesses. So if you have a big budget and can afford the advertising price, it is a good idea to promote your business on TikTok.
8. Original and Engaging Content
The best feature of TikTok is that you don’t need a high-quality video edited professionally. With the help of your smartphone, you can easily make a video on TikTok. The catch is your video must be engaging, original, and creative.
If you are going to promote your business with the help of TikTok, you have to make sure that the marketing channel is related to your business strategy and goals.
Tiktok Algorithm
In the four years after its release, Tiktok remained silent and didn’t tell anyone about the Algorithm of TikTok. In June 2020, TikTok revealed the factors that affect the viewership of videos. Check them out.
1. “For You” Algorithm
When you upload a video on TikTok, TikTok will automatically put your video on the recommendation section that is “For You”. Most of the TikTok users will see your videos because they selected the same category when signing up.
The second option is that most of the time, you see videos always related to your category. It might be because too many users respond to your video by liking it or sharing it. Then in this situation, TikTok put your video in the feed of too many users.
But sometimes, TikTok will show your video to the audience who is not related to your category and has never seen the videos related to your category. That’s why when you open TikTok, first you will see the most liked, viewed, and shared videos, and after this, only you will see the other videos.
Other than this, if you will get a negative response on your videos like “not interested” or if anyone selects the option “hide videos”, TikTok will show your videos to the other types of audience.
2. Video Description
The next thing that you have to take care of is the video description. Users always search for new trends, entertainments, and creative videos. So, most of the time, TikTok will show you the videos of those who accept the challenges and sometimes those videos containing particular hashtags. You need to write the best description and hashtags to your every video, which helps in making your videos go viral.
3. Device And Account Settings
The other factor of the TikTok algorithm is the device and account settings. These settings include the language, user’s location, and many others. This factor doesn’t contain too much weightage, and still, it is a factor to rank your TikTok videos.
4. Improving Day by Day
TikTok is improving day by day. They immediately find the problems referred to as the “Filter bubble” and solve them one at a time. The recommendation method and the other issues will update daily based on users’ feedback and the data provided by the users. Other than this, TikTok also commits to further development and improvement of quality.
Essential Tips for All Content Creators
When you create content on TikTok, your first motive is to gain attention from a big audience. Here are some essential tips you can follow when creating videos.
1. Quality Short Videos
It would be best to make short videos, but you have to convey the entire message and information in this short video. However, the duration of a short video is less than one minute.
For example, if you want to make a video on dance, then show your dance; if you’re going to make a video for cooking, then do it. One thing to remember: don’t waste your and others’ time introducing the video.
When making a video, make sure that your background is excellent, so prepare well before making the video.
2. Improve Your Editing Skills
If you want to give your audience value, improve your video editing skills. For this, use different editing tools and take advantage of the editing features of TikTok. These features include effects, background, stickers, films, and many more.
Other than this, you can gain inspiration from other TikTokers who are experts in video editing. You have to remember that everyone comes to TikTok to keep themselves entertained, so editing skills are essential if you want your videos to go viral.
3. Interesting Title and Captions
We all know that words are the most powerful thing in this world. Words can make or break your chance to grow your business via TikTok. So make sure to add engaging and exciting titles and captions.
But how? The answer is to use funny words to create attractive titles and captions. Moreover, you can also refer to the title of the videos related to your category when creating your own titles.
4. Use a Business Account
The TikTok business account is free. If you want to make videos and attract an audience, having a TikTok business account is a must.
With the help of a TikTok business account, you can easily track important data such as audience behaviour and many more.
With the stats of your videos, you can identify the type of videos your audience wants and the best time of the day to publish your videos on TikTok.
5. TikTok Blog and Press Release
If you regularly check the TikTok blog and its press releases, you can learn more about TikTok, including how to grow your TikTok account and how to make your videos go viral. Moreover, the blog also publishes updates, bugs, and error fixes for its users.
6. Promote TikTok Videos
Everyone knows that TikTok is for fun and entertainment. It is a platform where everyone shows self-expression and talent.
So, to grow your TikTok account, you can also promote your videos on other social media platforms such as Facebook. This helps you quickly grow your audience.
7. Accept Challenges
Most people want to watch the challenge video, so if you accept the challenges and make videos on them, it will be beneficial for you. In other words, by making videos for different challenges, you can entertain your audience and grow your TikTok account.
8. Content is King
It is obvious that content is the king. So if you want to gain attention and likes on your videos, views, and shares, you must create fun, entertaining, and creative content.
We hope these content-creating tips can help you quickly grow your TikTok account.
The Bottom Line
It’s not easy for ordinary people to grow their TikTok accounts. But now, with the help of the TikTok algorithm, you can easily do so
I hope the tips and tricks in this post can help you grow your TikTok account. If you have any questions, feel free to let us know in the comment section.





![Teamwork Made Simple: How SMEs in Malaysia Stay Organised with Google Workspace Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised [Image] Discover how Malaysian SMEs use Google Workspace to stay organised and work like corporates. Learn teamwork hacks for proposals, spreadsheets, and project tracking. Boost productivity, save time, and simplify collaboration with Exabytes Google Workspace solutions. Targeted Keywords: Google Workspace Malaysia, Google Workspace for SMEs, teamwork with Google Workspace, Google Workspace collaboration tools, SMEs productivity tools Malaysia, project tracking with Google Workspace, Exabytes Google Workspace solutions Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised Running a small or medium enterprise (SME) in Malaysia often means juggling multiple roles at once — handling sales proposals, updating financial spreadsheets, managing HR files, and following up on client emails. Without the right tools, these daily tasks quickly become scattered across WhatsApp chats, email attachments, and endless file versions. This is where Google Workspace comes in. Designed as an all-in-one productivity suite, it helps SMEs streamline teamwork so even small teams can operate with the efficiency of large corporations. 👉 In this article, we’ll explore: - Why staying organised is critical for SMEs. - Real-life scenarios where Workspace improves teamwork. - How proposals, spreadsheets, and projects get done faster. - Extra features beyond Gmail, Docs, and Sheets. - A Malaysian SME case study. - The importance of security and trust. - Why Exabytes is the right partner for local businesses. --- Why Organisation Matters for SMEs Organisation is not just about being neat — it directly affects profit and growth. According to a study, unclear communication and disorganisation cost teams 20–30% of their productivity. For SMEs in Malaysia, where teams are often small and resources limited, this impact is even greater. Consider this: - A delayed proposal can mean losing a valuable client. - A duplicated spreadsheet entry may create cash flow miscalculations. - Misplaced documents can slow down regulatory compliance. By adopting structured tools like Google Workspace, SMEs can: - Share and edit files in real-time without confusion. - Keep communication centralised, reducing reliance on messy WhatsApp groups. - Track tasks and projects systematically. - Build a professional image when engaging clients and partners. --- Scenario 1: Sharing Proposals Without the Chaos Imagine a sales executive at a Kuala Lumpur-based SME preparing a proposal for a major client. Traditionally, the process involves: 1. Drafting the proposal in Microsoft Word. 2. Emailing the attachment back and forth for edits. 3. Managers reviewing different versions simultaneously. 4. Confusion about which “final_v2.docx” is the actual final version. With Google Docs in Workspace, this chaos disappears: - Multiple teammates can edit and comment in real-time. - The manager can approve changes instantly without version clashes. - A single live link is shared with the client, avoiding outdated attachments. For SMEs, faster proposals mean a higher chance of closing deals ahead of competitors. --- Scenario 2: Collaborating on Spreadsheets Made Easy Finance and operations teams often depend heavily on spreadsheets. But with manual file sharing, version mismatches and calculation errors are common. With Google Sheets, SMEs benefit from: - Live updates: everyone works on the same file simultaneously. - Data integrity: built-in change history reduces the risk of accidental deletion. - Advanced features: pivot tables, charts, and even integration with external data sources. - Access control: sensitive data is view-only for some, editable for others. 📍 Example: A Penang-based SME tracks supplier payments and client invoices in Google Sheets. When a team member updates a supplier’s payment status, the finance manager sees it in real-time. No delays, no duplicate records. 💡 Supporting Research: A PwC report found that while digital tools can boost productivity, clarity in digital processes is essential for improving employee morale and reducing workplace stress. --- Scenario 3: Tracking Projects Like a Corporate Giant One of the biggest struggles for SMEs is managing multiple ongoing projects without expensive software. Google Workspace makes this simple by combining Google Drive, Google Calendar, and Google Meet. - Project files are stored in shared Drives, eliminating scattered folders on personal laptops. - Deadlines are synced to Google Calendar, with automated reminders. - Weekly check-ins are held on Google Meet, where teams can update progress directly from linked Docs and Sheets. 📍 Example: A Johor-based creative agency uses Workspace to manage multiple client campaigns. Each campaign has its own shared Drive folder, with timelines tracked on Calendar. The team no longer spends hours asking “who has the latest file?” — everything is in one central place. 💡 Research Insight: A report by International Data Corporation (IDC) sponsored by Google found that organisations using Google Workspace gained significant productivity benefits, including an average reduction in project delivery time compared to traditional methods. --- Beyond the Basics: Features SMEs Often Overlook Many SMEs in Malaysia still think Workspace is only about Gmail, Docs, and Sheets. But it offers much more: - Smart Canvas: assign tasks, insert checklists, and tag teammates directly inside Docs or Sheets. - Google Chat Spaces: structured, searchable team chatrooms — a more professional alternative to WhatsApp groups. - App Integrations: connect Workspace with Asana, HubSpot, or Trello to create a central hub for all work. - Forms & Surveys: quickly gather staff feedback or client inputs without relying on third-party tools. These features transform Workspace into more than just a productivity suite — it becomes a complete SME management platform. --- Case Study: Malaysian SME Scaling Faster with Workspace A Johor Bahru-based e-commerce SME adopted Google Workspace after struggling with scattered tools (email on one platform, Dropbox for storage, Trello for tasks). Within six months: - Proposal turnaround dropped from 3 days to 1 day. - Finance reporting errors decreased by 40%. - Meetings became shorter and more effective as updates were visible in Docs and Sheets before calls. - Team onboarding improved as new hires could access all resources in one shared Drive. This shift helped the SME appear more structured to partners and investors — a critical factor in securing funding. --- Security and Trust — Even for Small Teams SMEs are often targets of cyberattacks due to weaker security setups. A 2024 report by Lockbaud indicates that small companies experience a 350% increase in social engineering attacks compared to larger organisations. With Workspace, SMEs benefit from enterprise-grade security without the costs: - TLS encryption for email. - Two-step verification for accounts. - Admin controls for file sharing and device access. - Data Loss Prevention (DLP) to prevent accidental leaks. This means even a small 5-person team can have the same protection as a multinational corporation. --- Why Malaysian SMEs Choose Exabytes for Workspace While Workspace itself is powerful, implementing it correctly can be tricky. That’s where Exabytes steps in: - Migration support: move old emails and files without disruptions. - Local support: 24/7 assistance from Malaysia-based teams. - Affordable pricing: plans customised for SMEs. - Training & onboarding: ensuring staff adopt the tools effectively. For Malaysian SMEs, this local support makes all the difference in achieving smooth digital transformation. --- Conclusion For SMEs, staying organised isn’t just about efficiency — it’s about survival and growth. With Google Workspace, small teams can: - Share proposals seamlessly without version confusion. - Collaborate on spreadsheets with real-time accuracy. - Track projects like corporate giants. - Leverage security and integrations usually reserved for big enterprises. The result? Faster decision-making, a more professional image, and stronger client trust. In Malaysia’s competitive market, these advantages give SMEs the agility they need to thrive. 👉 Ready to simplify teamwork for your SME? Explore Exabytes Google Workspace solutions today. --- Frequently Asked Questions (FAQ) Here are answers to common questions Malaysian business owners ask about Google Workspace: 1. Why should SMEs in Malaysia use Google Workspace instead of free tools? Free tools like Gmail, Dropbox, or WhatsApp may work initially, but they lack consistency, professionalism, and control. With Workspace, SMEs get a unified system for communication, file storage, and collaboration. This means fewer errors, faster decision-making, and a stronger brand image. For SMEs competing in Malaysia’s crowded market, these small advantages add up. --- 2. How does Google Workspace improve teamwork compared to traditional email attachments? Traditional workflows often involve endless email chains and multiple file versions. With Workspace, all team members edit the same document or spreadsheet in real-time. The “version history” function ensures no data is lost. This means fewer misunderstandings, less back-and-forth, and faster project completion. --- 3. Is Google Workspace too advanced or costly for small businesses? Not at all. Plans start at just a few ringgit per user per month, making it affordable even for micro-SMEs. More importantly, the time and errors saved often outweigh the subscription cost. Plus, Workspace scales easily as the business grows. --- 4. How secure is Google Workspace for SMEs? Very secure. Workspace uses enterprise-grade security, including TLS encryption, two-factor authentication, and AI-driven spam/phishing filters. According to Google Cloud, Workspace blocks 99.9% of spam and phishing attempts before they reach inboxes. This gives SMEs protection usually only accessible to large corporations. --- 5. Can Workspace integrate with the tools I already use? Yes. Google Workspace integrates seamlessly with CRM software like HubSpot, project management tools like Asana, and accounting platforms like Xero. SMEs can keep using their preferred apps while enjoying centralised communication and file management. --- 6. How does Workspace help SMEs present a professional image? Emails from yourname@yourcompany.com look far more credible than free Gmail or Yahoo addresses. Consumers are more likely to trust and buy from businesses with branded email addresses. For Malaysian SMEs, this can be the difference between closing or losing a deal. --- 7. Does Workspace help remote or hybrid teams in Malaysia? Yes. Workspace is cloud-based, so employees can log in from anywhere. Whether staff are in Kuala Lumpur, Penang, or working overseas, they can collaborate seamlessly on Docs, Sheets, and Meet. This is crucial as hybrid work is now the new normal in Asia. --- 8. How does Workspace reduce reliance on WhatsApp groups? Many SMEs in Malaysia still run projects through WhatsApp, leading to lost messages and scattered files. With Google Chat and Spaces, discussions are structured, searchable, and tied directly to files in Drive. This prevents important updates from being buried in casual conversations. --- 9. What happens if my company grows quickly? Workspace scales effortlessly. Adding new staff is as simple as creating new accounts under your domain. Each team member instantly gets access to shared drives, branded email, and collaboration tools. This keeps the organisation consistent as the team expands. --- 10. Can Workspace really save time for SMEs? Yes. Features like Gmail’s Smart Compose and Docs’ AI suggestions help employees write faster and avoid repetitive tasks. Google mentioned that AI across its productivity suite saves its 3 billion users' time. (Google Blog). For SMEs, time saved translates directly into cost savings and faster client responses. --- 11. How does Workspace help with project management? Workspace combines Docs, Sheets, Drive, Calendar, and Meet into a single ecosystem. SMEs can store all project files in shared folders, assign tasks via Docs or Sheets, and schedule deadlines in Calendar. This makes project tracking far simpler compared to juggling multiple third-party apps. --- 12. Is Google Workspace mobile-friendly? Yes. According to DataReportal Malaysia 2024, 96% of Malaysians use the internet via smartphones. Workspace has official apps for Android and iOS, so employees can check emails, join meetings, or update files while on the go. --- 13. Can Workspace improve customer service for SMEs? Absolutely. SMEs can set up specific email addresses such as support@company.com or sales@company.com. This ensures customer queries are directed to the right team, speeding up response times and improving satisfaction. Customers perceive the business as more organised and professional. --- 14. Is it difficult to migrate from Gmail, Yahoo, or Outlook to Workspace? Not with the right support. Google offers migration tools, and Exabytes provides local assistance to transfer emails, contacts, and files safely. This ensures zero downtime, so businesses can continue operating smoothly while upgrading to Workspace. --- 15. How does Exabytes support SMEs using Google Workspace? As an official Google Workspace Partner in Malaysia, Exabytes offers: - Domain setup and email migration. - Training sessions for your staff. - 24/7 local support in English and Bahasa Malaysia. - Affordable SME-friendly pricing plans. This means SMEs don’t just get the software — they get guidance to fully maximise its potential.](https://i0.wp.com/www.exabytes.my/blog/wp-content/uploads/2025/11/5273896e-9703-42cd-8d04-7e9ab092839a.png?resize=218%2C150&ssl=1)













