TikTok Algorithm Explained: How To Use It To Your Advantage?


tiktok-algorithm-explained-how-to-use-it-to-your-advantage2021 is the world of advanced technology, and it is increasing day by day. In today’s technology world, TikTok is one of the best and most famous social media platforms. This application was released in 2018 globally, and after some time, it became very famous. Today, everyone wants to become a TikTok creator.

People who create content on TikTok love this platform because of the user-friendly interface and content management system. Others like it because of the recommendation system — the TikTok algorithm.

With the help of this system, everyone can easily watch content according to their choice. TikTok gained massive popularity in a short period; because of this, other social media platforms also launched their short video platforms — Reel for Instagram, Lasso for Facebook, and shorts for YouTube.

If you want to become a famous content creator on TikTok, you must understand the TikTok algorithm. It is the essential thing that helps you promote your business or become famous.

So, in this post, we will tell you everything about the TikTok algorithm, including interesting facts, the benefits you can get from TikTok for your business, and many more.

Interesting TikTok Fun Facts

There are too many fascinating facts about TikTok. Here are some of them.

1. High Installation

According to the data provider sensor and many analytics, in 2019, more than 700 million people downloaded this application. 2019 was the best year for TikTok, and after some time, according to reports, it crossed 2 billion downloads.

2. Largest Social Network

In 2016, Zhang Yiming created the TikTok social media platform and released it in China. But it took two years to release it globally. After its global release in 2018, the social media platform quickly gained popularity, and it was ranked at the top of the list of most downloaded applications.

After releasing the app in just a year, TikTok became the most downloaded application. It becomes the 7th most powerful social media platform in the top 10 most prominent social media platforms.

3. The Number of TikTokers by Country

In this race, China leads every country. If we talk about the users of TikTok in China, it is more than 400 million daily users. Brazil has the fastest growth rate when it comes to the download of TikTok although users in America accounts for only 5% of global users.

All in all, the number of downloads in 2020 saw 9.7 million increase compared to 2019.

4. User Facts

Statistics show that TikTok is very famous among the young generation. 27% of people who use TikTok are between 13 to 17 years old. 42% of TikTok users are between 14 to 18 years old. Check out more details below:

  • 27% users: Age 13 to 17 years old
  • 42% users: Age 18 to 24 years old
  • 16% users: Age 25 to 34 years old
  • 8% users: Age 35 to 44 years old
  • 3% users: Age 45 to 54 years old
  • 4% users: Age 55+ years old

5. Best Place for Marketing

According to the report, millions of people use TikTok daily, and the average time is 46 minutes. Thus TikTok is one of the best places to promote your business, products and services. But the main question is how to rank a video on TikTok.

To answer this question, you should know about the TikTok algorithm. Let’s start by discussing the benefits of TikTok marketing.

Benefits of TikTok for Business Marketing

If you are promoting your business on TikTok, you will get countless benefits to grow your business, which include:

1. A Big Audience

Today, TikTok has more than 2 billion downloads, and over 800 million active users. The majority of users are young adults — 32.5% of users are between 10 and 19 years; 29.5% of users are between 20 and 29 years.

Moreover, the number of users is growing day by day. With the help of a vast audience, you can easily promote your business to a big number of users. This will help you grow your business quickly.

2. International Audience

In 2021, over 150 countries use the TikTok social media platform, which means videos that went viral on TikTok are spreading worldwide. If you are looking to grow your business globally, then the TikTok social media platform is a very effective one to increase your customers..

3. World of Video Marketing

In the world of video marketing, the TikTok trend is getting stronger. According to reports, more than 90% of people like to watch videos compared to reading articles.

As a result, more than 80% of business are using TikTok in the marketing strategy to grow their business. If you are new in business, then the best option for you is video marketing. The TikTok social media platform is considered the best application for video marketing.

4. Connect with Audience Easily

It is effortless to connect your targeted audience on TikTok by launching a hashtag challenge. Select a theme or an idea and ask users to create videos for your brand and then publish it on their TikTok profile. It’s the best way to grow your business and increase audience interactions with your brand and business.

5. Target Audience on TikTok

The main question here is whether your target audience is present on TikTok. If your target audience is not present, will they be present in the future?

TikTok is tapping on the Generation Z trend just like many social media platforms that started their journey targeting the young audience.

However, TikTok has successfully expanded its audience category. Nowadays, countless companies are using TikTok as a marketing platform. So first, you have to find your target audience and before promoting your business on TikTok.

6. TikTok Influencer Marketing

Small and big companies are working with TikTok influencers to increase their business reach. There are many influencers present on TikTok; many of them have millions of followers, and that’s why it is the best time to promote your business with these influencers.

7. TikTok Advertising

TikTok is not really an advertising social media platform, but recently TikTok has introduced some advertising opportunities. Currently, there are five types of ad formats available including in-feed ads, something similar to Instagram ads; they appear when you scroll down or up.

These advertisement options provide many opportunities to connect with a massive audience. However, the ads are not affordable for small businesses. So if you have a big budget and can afford the advertising price, it is a good idea to promote your business on TikTok.

8. Original and Engaging Content

The best feature of TikTok is that you don’t need a high-quality video edited professionally. With the help of your smartphone, you can easily make a video on TikTok. The catch is your video must be engaging, original, and creative.

If you are going to promote your business with the help of TikTok, you have to make sure that the marketing channel is related to your business strategy and goals.


Tiktok Algorithm

In the four years after its release, Tiktok remained silent and didn’t tell anyone about the Algorithm of TikTok. In June 2020, TikTok revealed the factors that affect the viewership of videos. Check them out.

1. “For You” Algorithm

When you upload a video on TikTok, TikTok will automatically put your video on the recommendation section that is “For You”. Most of the TikTok users will see your videos because they selected the same category when signing up.

The second option is that most of the time, you see videos always related to your category. It might be because too many users respond to your video by liking it or sharing it. Then in this situation, TikTok put your video in the feed of too many users.

But sometimes, TikTok will show your video to the audience who is not related to your category and has never seen the videos related to your category. That’s why when you open TikTok, first you will see the most liked, viewed, and shared videos, and after this, only you will see the other videos.

Other than this, if you will get a negative response on your videos like “not interested” or if anyone selects the option “hide videos”, TikTok will show your videos to the other types of audience.

2. Video Description

The next thing that you have to take care of is the video description. Users always search for new trends, entertainments, and creative videos. So, most of the time, TikTok will show you the videos of those who accept the challenges and sometimes those videos containing particular hashtags. You need to write the best description and hashtags to your every video, which helps in making your videos go viral.

3. Device And Account Settings

The other factor of the TikTok algorithm is the device and account settings. These settings include the language, user’s location, and many others. This factor doesn’t contain too much weightage, and still, it is a factor to rank your TikTok videos.

4. Improving Day by Day

TikTok is improving day by day. They immediately find the problems referred to as the “Filter bubble” and solve them one at a time. The recommendation method and the other issues will update daily based on users’ feedback and the data provided by the users. Other than this, TikTok also commits to further development and improvement of quality.

Essential Tips for All Content Creators

When you create content on TikTok, your first motive is to gain attention from a big audience. Here are some essential tips you can follow when creating videos.

1. Quality Short Videos

It would be best to make short videos, but you have to convey the entire message and information in this short video. However, the duration of a short video is less than one minute.

For example, if you want to make a video on dance, then show your dance; if you’re going to make a video for cooking, then do it. One thing to remember: don’t waste your and others’ time introducing the video.

When making a video, make sure that your background is excellent, so prepare well before making the video.

2. Improve Your Editing Skills

If you want to give your audience value, improve your video editing skills. For this, use different editing tools and take advantage of the editing features of TikTok. These features include effects, background, stickers, films, and many more.

Other than this, you can gain inspiration from other TikTokers who are experts in video editing. You have to remember that everyone comes to TikTok to keep themselves entertained, so editing skills are essential if you want your videos to go viral.

3. Interesting Title and Captions

We all know that words are the most powerful thing in this world. Words can make or break your chance to grow your business via TikTok. So make sure to add engaging and exciting titles and captions.

But how? The answer is to use funny words to create attractive titles and captions. Moreover, you can also refer to the title of the videos related to your category when creating your own titles.

4. Use a Business Account

The TikTok business account is free. If you want to make videos and attract an audience, having a TikTok business account is a must.

With the help of a TikTok business account, you can easily track important data such as audience behaviour and many more.

With the stats of your videos, you can identify the type of videos your audience wants and the best time of the day to publish your videos on TikTok.

5. TikTok Blog and Press Release

If you regularly check the TikTok blog and its press releases, you can learn more about TikTok, including how to grow your TikTok account and how to make your videos go viral. Moreover, the blog also publishes updates, bugs, and error fixes for its users.

6. Promote TikTok Videos

Everyone knows that TikTok is for fun and entertainment. It is a platform where everyone shows self-expression and talent.

So, to grow your TikTok account, you can also promote your videos on other social media platforms such as Facebook. This helps you quickly grow your audience.

7. Accept Challenges

Most people want to watch the challenge video, so if you accept the challenges and make videos on them, it will be beneficial for you. In other words, by making videos for different challenges, you can entertain your audience and grow your TikTok account.

8. Content is King

It is obvious that content is the king. So if you want to gain attention and likes on your videos, views, and shares, you must create fun, entertaining, and creative content.

We hope these content-creating tips can help you quickly grow your TikTok account.

The Bottom Line

It’s not easy for ordinary people to grow their TikTok accounts. But now, with the help of the TikTok algorithm, you can easily do so

I hope the tips and tricks in this post can help you grow your TikTok account. If you have any questions, feel free to let us know in the comment section.

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