The digital age is never fading away, and it’s only advancing even further. It is time for all retailers to expand their business and make great strides.
Exabytes New Retail is bringing its most successful OMO services and experiences to Malaysia, sparking a new trend in e-commerce. Malaysian customers are already accustomed to online shopping and even visit physical stores due to online promotions. As a retailer, are you ready?
In today’s market, there are many large online shopping platforms with HUGE customer traffic. So why not spend money to build your official website and app? Imagine spending money on advertising and working hard to attract a batch of customers to buy your products, only for them to be quickly lured away by your competitor’s promotions on the same platform.
Moreover, the large online shopping platforms do not share customer traffic, timing, preferences, click-through rates, or consumption behavior data with franchisees. You can’t further analyze customers or offer special deals to increase sales, only passively earning a small profit from each transaction. Despite all the efforts, you can’t effectively maintain customer relationships, which is very unworthy.
Exabytes New Retail’s (ENR) strength lies in “analyzing customers and increasing sales,” putting valuable information in the hands of store owners. We are not just a platform builder but we assist traditional retail with digital transformation, performing the most challenging system integration work.
Our professional team provides website planning, marketing resources, membership management, OMO operations management, data application consulting, and more, fully supporting your success. The company’s Business Cloud rivals large CRM systems, enhancing store staff digitization and boosting the OMO sales cycle.
Exabytes New Retail: Enhancing Sales Through Data-Driven Insights
With the combination of first-party and third-party data, Exabytes New Retail (ENR) allows retailers to analyze their customers in various factors such as product preferences, browsing behavior, member activity levels, and recent purchase intentions. This enables retail brands to achieve their goals and reach their target audience optimally. In the past, physical stores and online stores competed for business. However, our approach supports store staff in using digital tools for sales, such as referral mechanisms. Store customers can join as members in 3 seconds, download the app, join Facebook, and WhatsApp, and complete their member information seamlessly.
As mentioned above, Exabytes New Retail (ENR) also offers a professional team providing website planning, marketing resources, membership management, OMO operations management, and more. Here’s an example from last year’s Double Eleven (11.11 / Singles’ Day) where a merchant used Exabytes New Retail. Using AI algorithms, they identified customers who intended to shop but had not yet made a purchase. In the final hour, they notified these potential customers through the official app, website, email, SMS, and social platforms, resulting in nearly 30% of the 11.11 SALES being recovered.
Exabytes New Retail | Three Key Cloud Platforms: Commerce Cloud, Marketing Cloud, OMO Cloud
Exabytes New Retail D2C (Direct-to-Consumer) cloud applications for retail brands include three key cloud platforms: Commerce Cloud, Marketing Cloud, and OMO Cloud.
Building a Winning Culture: Creating a TRIPLE WIN for Bosses, Staff, and Customers with Exabytes New Retail
The success behind these cases lies in the smooth connection of multiple systems, fostering excellent communication among bosses, staff, and customers. Leon Lai believes that having the right mindset for OMO is crucial for business owners. For example, one of our merchants – a leading cosmetics retailer, their a front-line staff actively promoting the official app because the owner is willing to share profits, avoiding competition between online and offline channels. The owner can track each employee’s contributions, both online and offline, to calculate overall sales. This transparency allows the owner to see which stores and products perform better and why, and find ways to stimulate both online and offline profitability.
Exabytes New Retail also facilitates in-store pick-up activities, driving traffic to physical stores and giving store staff more opportunities to upsell, achieving a win-win-win for customers, staff, and bosses. While Rome wasn’t built in a day, retail businesses can see a threefold increase in six months with OMO. Exabytes New Retail’s OMO solution helps brands do more business, allowing store staff more time to serve customers. Based on our successful experience with many brand stores, customers who are willing to shop both online and offline are the most loyal and often easier to upsell, increasing each customer’s spending by 30-40%.
Here’s What A Comprehensive D2C Digital Channel Should Look Like
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- Website: Attracts new customers
- App: Engages existing customers
- Social Media: Accumulates friends and followers
- Diverse Marketing Mechanisms: Enhances conversion rates and average order value
- Integrated Logistics and Payment Systems: Manages advertisements, products, orders, and inventory
- Seamless Online and Offline Consumption: Synchronizes member upgrades and rewards
- In-Store Activities: The app serves as a points card and membership card
