The Covid-19 pandemic has driven us into a new normal, resulting in the digitalization of most businesses across the world. Search engine optimization (SEO) is one of the digital marketing techniques that many businesses use to sell their products and services.
It is a free digital marketing approach that can help your site obtain more organic traffic by improving its visibility and ranking on search engine page results (SERP).
For people who are stepping into the world of digital marketing for the first time, we recommend that you should consider SEO as part of your marketing strategy because it offers a lot of benefits!
Benefits of SEO:
- It is cost-saving. You don’t need to spend any money on SEO as free traffic is generated via organic search. This traffic has the potential to be converted into leads, referrals, and sales for your business.
- Increase your website’s organic traffic. When your website appears on Google search engine page results (SERP) in a higher position, you can attract the attention of thousands or millions of users, which means more people clicking and visiting your website.
- Credibility and trust can be established. Having a higher ranking on the search engine means that your website is optimized. Many individuals will come to you for information because your website has gained awareness through posting informative and reliable content consistently.
- You are capable of reaching the entire customer base. Organic visibility on Google allows your website to reach a wider audience range as you can easily target different kinds of sales funnels.
However, as a beginner, you might face some problems with SEO:
- “Why is my website not ranking on Google?”
- “I have been working so hard on creating content but why is my website still not getting any traffic?”
- “I started this SEO marketing strategy a long time ago but why am I not getting any results?”
Well, SEO is not a quick-fix marketing strategy. It is a long-term and lifelong strategy. This is because it takes time and requires a continuous investment of effort to build your company’s website ranking on Google.
However, the results are extremely rewarding. Don’t worry, here are some quick and easy tips for you to improve and obtain a great SEO performance within a shorter period.
Tip 1: Align Your SEO Strategies with Your Business Goals
It was found that many beginners did not set a clear goal for their SEO strategies. They applied it without setting any plans. This is because they have a misconception about SEO, believing SEO can increase their website organic traffic and convert them into leads overnight. On the contrary, SEO is not as easy as that.
The initial step is to know the overall business goals that your company wishes to achieve through SEO strategies. For example, it can be expanding your site’s exposure, boosting your revenue, increasing the rate of engagement, and more. Let’s say your objective is to increase the sales of your products.
After monitoring the website traffic, you have about 8,000 visitors come to your site monthly but there are only 20 conversions. This is not an ideal SEO performance. You might be targeting the wrong audience base or the information provided related to your products is not appealing to the audience.
Hence, what you can do is to carry out research and identify the topics related to your products that your potential customers might be interested in.
After getting an insight into your customers’ interests, put some effort to create content and incorporate the relevant keywords into it so that when the customers look for related information, your content will appear on the SERPs.
When your site has a higher exposure in the SERPs, you can easily attract new or existing customers to surf your website or even purchase your products.
Tip 2: Do Keyword Research
Finding the right keyword is the most challenging task for SEO. Most people do not know how to pick the right keywords for Google. They pick random words they feel are appropriate and use them to write their content. This is the wrong way to do it.
This is because the keywords might not be connected to the information you published and you can’t reach your audience.
There are some useful keyword research tools for you to select the appropriate keywords. We recommend that you use more than 1 keyword research tool to analyse the keywords.
Moz’s Keyword Explorer does show the keyword’s monthly search volume, the difficulty to rank that keyword on the SERPs, organic click-through rate (CTR), and the priority of the keywords. Another thing that I love about Moz’s Keyword Explorer is it does suggest some keywords so that I would not lack ideas in selecting keywords.
In addition, it also provides the SERP analysis of each keyword. This enables me to find out the ranking of the keywords on SERPs and know which keywords are ranked on top then I apply it to my content.
Meanwhile, Ubersuggest also recommends keywords and content ideas. They can serve as a guideline for you to create your content.
Apart from Moz’s Keyword Explorer and Ubersuggest, there are also other keyword research tools like Ahrefs, SEMrush, and so on. You can check them out in this article “9 Best Keyword Research Tools for SEO in 2021”.
Tip 3: Match Your Contents And Keywords With User Intent
Sometimes, we do carry out keyword research and get the ideas from the keywords to create the content. While the content is expected to have lots of traffic and engagement from the audience, it ends up with nothing.
Why is this happening? This is because your content does not match user intent! You can’t get any results no matter how much work you put into your content if you do not understand why users are searching for a particular answer.
Take a look at the Google search engine, it has a SERP feature – the ‘People Also Ask’ (PAA) box that provides answers related to the top of your search query.
The questions listed are frequently asked by the searchers and you can find out what they intend to know instead of thinking blindly about the content you want to create.
For example, when I search for ways on how to make a perfect cup of coffee, there are a few questions related to the procedure under the PAA section, like how many scoops of coffee are needed, the ideal water ratio, the optimal water temperature, and so on. Those are the information looked after by most of the users while making a cup of coffee. The users’ search intent is hidden behind the questions.
After understanding the users’ search intent based on the questions, I will do research and create related content to answer these questions. Then, I will try to optimise my articles after they are published, such as doing link building to get traffic and increase your chances of appearing in the SERP’s featured snippet or PAA sections.
In a Nutshell
So here you go, the three simple tips to understand SEO and improve your SEO performance. I hope these tips can help you resolve the problems that you encounter with SEO. If you are still unsure, feel free to get in touch with us for a free consultation. We are ready to assist!