Bulk SMS vs. WhatsApp For Business

In the past decade, more businesses are choosing mobile phone communication to connect with their customers and build long-lasting relationships.

But with so many different tools and apps such as SMS, WhatsApp, Facebook Messenger, WeChat and everything in between but which one is the best? 

Let us delve into two of the most popular channels – SMS and WhatsApp, and explore why each has its place in the mobile marketing world.

SMS vs. WhatsApp For Business

Facebook is widely accepted as a social platform, LinkedIn as a business platform, while Instagram as the combination of the two-headed up by hipsters, photographers, and design enthusiasts. The same can be said for WhatsApp: you expect to hear from your Mom and your child’s teacher, but not necessarily from your doctor or the accounting department at Mr. Price.

Here’s why we love SMS for business:

  • SMS is speedy and effective

SMS is fast and efficient when it comes to reaching your customers. It can be sent out anytime (days or nights) and your recipients can receive it anytime and anywhere.

  • SMS is cost-effective

SMS cost is low compared to conventional advertising such as newspapers or TV advertising. How else can you contact 1000 customers in a matter of seconds for just RM95? Find out more here!

  • High Open Rate 

Surveys show that 97% of SMS messages that were sent out are instantly read. The open rate of Bulk SMS is higher than other marketing tools. 

  • SMS helps strengthen customer relationships

Wish your loyal customers a happy birthday using SMS! I’m sure your customer will feel surprised and appreciated. Stay ahead of your competitors by connecting more regularly with your customers. Customers will remember you easily.

  • SMS is personalized and customized

SMS is reliable and it is a dependable platform for sending out important information. It’s the ideal tool for businesses to communicate critical and time-sensitive information.

The nature of SMS makes it an effective yet affordable marketing tool for businesses. With Bulk SMS, you can send out mass messages to hundreds of customers and potential customers in one click while WhatsApp only allows users to ‘broadcast’ to 256 recipients each time. 

Wish to know how Bulk SMS can boost your sales and revenue? Find out more here!

 

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