Outbound marketing and inbound marketing are the terms that always appear while companies are building strategic marketing plans. Being fully capable of driving the effectiveness of your marketing plans and strategies, outbound marketing is also known as “push” marketing in which the company takes the initiative to approach and reach audiences in various ways.
On the other hand, inbound marketing is a “pull” strategy that attracts the right audiences or customers towards your brand or company by creating value. It works well in enhancing your company or brand’s credibility while building customer trust in your company. Hence, leading your company to acquire loyal customers.
Times have changed, and so has customers’ purchasing behaviour; most people are now getting and consuming information online. Thus, effective inbound marketing plays a vital role in the digital marketing world by starting to engage, build, and maintain relationships with potential and existing customers online.
During this webinar, Marcus and Aaron both had shared their valued experiences of how they used inbound marketing in their business and how the effort of using inbound marketing had led them to have their present accomplishments. Although applying inbound marketing was time-consuming, it would eventually lead businesses to the path of success.
Effective implementation of inbound marketing is one of the key weapons that can help your online business stand out from the competitors. This strategy allows you to attract the audiences you intend to reach and maintain a long-term relationship with them and drive constant sales for your online business.
The following are the takeaway from the webinar.
1. Most effective inbound marketing implementation.
Have a good writer to write quality and unique content: content that can’t be found elsewhere online. The writer ought to be able to empathize with the target customers and ensure the association between the content and target customers. The content must be something the customers can relate to.
Organizing events is a way to provide value for the customers. Approaching the customers and providing valuable consultation or advice before they are willing to engage with your company.
2. Combination of outbound and inbound marketing.
Outbound marketing is a short-term tactic while inbound marketing is a long-term tactic, and there is a corresponding link between both. Outbound marketing can build a foundation for the implementation of inbound marketing as it helps the company build brand awareness and reach out to mass audiences in the short run. With the brand awareness built, inbound marketing will then allow the company to filter and directly reach the right audience in the long run.
3. Customer journeys
Customers are always the priority for a business. To pull customers towards you, you need to understand your customers’ purchasing behaviour, identify customers’ problems, and create value along the customer journey. Enlighten the customers how the products and services you offer can solve the issues faced by them. A good customer experience journey will retain the customer who will then continue to support your business.
4. Consistently publish or send articles
These days people are more likely to seek and consume information online. Therefore, it’s a good idea to consistently publish your articles to reach the target audience and make sure they are always exposed to your content.
5. Focus on the most effective platform
Investing all the time, money, and resources on various media platforms is not always the most brilliant way to do online marketing. Identify and focus on the most effective platform by eliminating media platforms that do not accomplish the expected result for your business.
6. Understand the market shift
The market works, and the customer trend has shifted due to the emergence of any societal changes around the customers. Therefore, it is important for companies to identify and address the gap, shift the company position to satisfy customer demands, and change the way the company interacts and approaches the customers.
7. Measuring your success
Look at the traffic, sales, and customer satisfaction to identify whether you have achieved your intended or expected outcome.
Measure your productivity when working towards achieving your goals—for example, the amount of content you have produced in a week.
Inbound marketing is a useful tool that works well for online marketers in achieving their objectives. Implementing inbound marketing needs patience as it will not show an immediate result right away. But in the long run, inbound marketing gives your brand a professional outlook in a specific industry, which allows your company to reach and attract the right customers.
This was an excellent webinar in which both speakers have provided insightful information regarding inbound marketing. To find out more, watch the full video of the webinar, you will gain more than you expected!