
Join us today with Exabytes Retail Heroes as we delve into the story of Tracey Star‘s founder and CEO, Johnson Tan. Discover how he navigated the challenges and emerged as a prominent figure in the fast-fashion industry.
Starting from Scratch: The Tracey Star Entrepreneurial Story
Tracey Star’s founder and CEO, Johnson Tan, recalls how he yearned to start his own business at the age of 24, driven by the desire to marry. With a lifelong dream of becoming an entrepreneur, he seized the opportunity. He mortgaged his father’s only home, borrowed money from relatives, and invested RM500,000 to purchase his first container, containing 12,000 handbags. However, upon the arrival of the handbags, he realized he had no sales outlet and without knowledge of selling. Tracey Star resulting in heavy losses in the first year.
Johnson Tan mention that the second year was even more challenging. There were no digital banking services at the time, so he frequently had to visit the bank to print documents personally. Every 2-3 weeks, the bank would call, notifying him of insufficient account balance, urging immediate replenishment, or risk being blacklisted. To repay the bank, he borrowed RM19,000 from his girlfriend, which was her study loan (PTPTN). He also borrowed money from various sources. Despite this, he felt a deep sense of despair and disappointment.
However, his girlfriend encouraged him, emphasizing that everyone believed in him, and he couldn’t give up. Consequently, he started exploring alternative business models. He shifted from renting a storefront to consigning his products at department stores while continuing warehouse sales. During a promotional event hosted by MetroJaya, he achieved outstanding sales performance, leading to significant recognition from the organizers. As a result, his business ideas took off, attracting many employees, and the company expanded its team.
In 2015, he realized the company had seen no significant growth for four consecutive years. He made a crucial decision to seek professional consultant. He began delegating tasks he was unfamiliar to experts, allowing himself to focus on what he was good at. Since then, his sales increased by 500%, and profits surged by 1000%. He learned to let capable people handle tasks, leading to the sustained growth of the company.
“Despite the challenges on the entrepreneurial journey, if you persist in pursuing your dreams and are willing to put in effort and time, you can ultimately achieve success.”
Tracey Star: Three Strategies for Building Strong Customer Communication
Tracey Star is a fast-fashion brand aimed at providing stylish, multi-functional handbags for women. At its inception, founder Johnson Tan brainstormed various names, all of which were rejected by the registry. Eventually, he combined the words “trendy” and “fancy” to create the brand name “Tracey.” Additionally, Johnson’s idol was the famous singer A-Mei, who released an album titled “Star” at that time. Hence, the brand’s founder envisioned Tracey to shine internationally, much like A-Mei, resulting in the name Tracey Star.
Tracey Star operates both online and offline, with 189 sales channels across Malaysia, including its official website and TV shopping platform for consumer convenience. Tracey Star does not have direct retail stores; instead, they employ various strategies to enhance customer management and encourage repeat business. In 2016, they introduced a rewards system that not only offered basic commissions but also monthly surprises, such as cash rewards and products rewards. Exceptional employees received T-shirts and dinner invitations with the boss as recognition, fostering a sense of belonging and motivation among the staff.
The second strategy was to prepare small gifts at each sales point. When customers hesitated, these gifts could be offered, leaving a lasting impression and increasing the likelihood of return visits.
The third strategy was the introduction of gift sets. This service allowed customers’ purchases to be packaged in boxes, which was especially well-received by Malay customers, as it eliminated the hassle of selecting and wrapping gifts. These customers were more likely to return for future purchases.
To improve customer communication, Tracey Star also implemented a new ERP system, making it easier for employees to interact with customers when promoting new products. Online, they manage their own web store and email marketing, enabling customers to view and experience products in stock and make offline purchases when needed, while also providing logistic parcel delivery services.
Providing Personalized Products and Services to Consumers in the Fast-Fashion Industry
Tracey Star brand using different personalized products and services to target different consumers. Through various brands, Tracey Star provides different product positioning and values to consumers. The brand also expands its market through different sales channels, providing customers with a convenient shopping experience.
Tracey Star currently has 189 retail channels in Malaysia and is available on its official website and television shopping platform. Tracey Star aims to be listed company in 2025 or 2026 and become Malaysia’s largest fashion accessories shop, offering customers better choices.
The brand also plans to expand into Southeast Asian countries, including the Philippines and Indonesia. Johnson believes that Tracey Star’s operation not only involves selling handbags and shoes but also influences the entire supply chain. The company’s profits can contribute not only to the company but also to the national economy.
Tracey Star plans to create a 4S center in Klang, complete with tourist and shopping attractions, allowing customers to visit the factory and understand the handbag manufacturing process, with a DIY area. Tracey Star are aims to become a better company through continuous innovation and development.
Transformation and Success Amid the Pandemic
The outbreak of the pandemic presented unprecedented challenges to businesses worldwide. Tracey Star was no exception, with all offline stores closing within 50 days, forcing the brand to confront the challenges of online sales. Fortunately, Tracey Star had an experienced online team in place, well-versed in online sales with strong technical support.
During the pandemic, Tracey Star took multiple measures to address challenges and undergo transformation. The brand developed various new sales channels to expand its customer base. It enlisted the assistance of housewife to support in sales, providing them with additional income. This transformation not only helped the achieve sales growth but also provided additional income to housewife and sales staff.
With professional sales, financial planning, and a dedicated sales team, Tracey Star brand achieved significant growth during the pandemic. Focusing on the operations of women’s handbags and shoes, Tracey Star provides fashionable, versatile products for women. Tracey Star brand’s success during the pandemic can be attributed to its years of experience in online sales and a deep understanding of consumer demand.
Setting Long-Term Goals and Strategies: The Key to SMEs Success
As the owner and operator of SMEs, Johnson believes that continuous growth every year is a positive thing. However, for such enterprises, he recommends setting 3-5 years goals and working diligently to achieve them. These goals can assist businesses in better planning and managing their operations, leading to greater success in the future.
Furthermore, Johnson suggests that businesses should boldly set directions and goals, prioritizing the result in their operations. This means that businesses need to define their long-term objectives and how to achieve them, rather than solely focusing on annual growth rates.
When businesses have clear goals and directions, they can formulate corresponding plans and strategies to better manage their operations, improve production efficiency and quality, enhance customer satisfaction, increase sales, and profits. Companies can also motivate employees to work harder towards achieving the company’s goals by establishing various incentive programs and reward systems.
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![Teamwork Made Simple: How SMEs in Malaysia Stay Organised with Google Workspace Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised [Image] Discover how Malaysian SMEs use Google Workspace to stay organised and work like corporates. Learn teamwork hacks for proposals, spreadsheets, and project tracking. Boost productivity, save time, and simplify collaboration with Exabytes Google Workspace solutions. Targeted Keywords: Google Workspace Malaysia, Google Workspace for SMEs, teamwork with Google Workspace, Google Workspace collaboration tools, SMEs productivity tools Malaysia, project tracking with Google Workspace, Exabytes Google Workspace solutions Teamwork Made Simple: How SMEs Use Google Workspace to Stay Organised Running a small or medium enterprise (SME) in Malaysia often means juggling multiple roles at once — handling sales proposals, updating financial spreadsheets, managing HR files, and following up on client emails. Without the right tools, these daily tasks quickly become scattered across WhatsApp chats, email attachments, and endless file versions. This is where Google Workspace comes in. Designed as an all-in-one productivity suite, it helps SMEs streamline teamwork so even small teams can operate with the efficiency of large corporations. 👉 In this article, we’ll explore: - Why staying organised is critical for SMEs. - Real-life scenarios where Workspace improves teamwork. - How proposals, spreadsheets, and projects get done faster. - Extra features beyond Gmail, Docs, and Sheets. - A Malaysian SME case study. - The importance of security and trust. - Why Exabytes is the right partner for local businesses. --- Why Organisation Matters for SMEs Organisation is not just about being neat — it directly affects profit and growth. According to a study, unclear communication and disorganisation cost teams 20–30% of their productivity. For SMEs in Malaysia, where teams are often small and resources limited, this impact is even greater. Consider this: - A delayed proposal can mean losing a valuable client. - A duplicated spreadsheet entry may create cash flow miscalculations. - Misplaced documents can slow down regulatory compliance. By adopting structured tools like Google Workspace, SMEs can: - Share and edit files in real-time without confusion. - Keep communication centralised, reducing reliance on messy WhatsApp groups. - Track tasks and projects systematically. - Build a professional image when engaging clients and partners. --- Scenario 1: Sharing Proposals Without the Chaos Imagine a sales executive at a Kuala Lumpur-based SME preparing a proposal for a major client. Traditionally, the process involves: 1. Drafting the proposal in Microsoft Word. 2. Emailing the attachment back and forth for edits. 3. Managers reviewing different versions simultaneously. 4. Confusion about which “final_v2.docx” is the actual final version. With Google Docs in Workspace, this chaos disappears: - Multiple teammates can edit and comment in real-time. - The manager can approve changes instantly without version clashes. - A single live link is shared with the client, avoiding outdated attachments. For SMEs, faster proposals mean a higher chance of closing deals ahead of competitors. --- Scenario 2: Collaborating on Spreadsheets Made Easy Finance and operations teams often depend heavily on spreadsheets. But with manual file sharing, version mismatches and calculation errors are common. With Google Sheets, SMEs benefit from: - Live updates: everyone works on the same file simultaneously. - Data integrity: built-in change history reduces the risk of accidental deletion. - Advanced features: pivot tables, charts, and even integration with external data sources. - Access control: sensitive data is view-only for some, editable for others. 📍 Example: A Penang-based SME tracks supplier payments and client invoices in Google Sheets. When a team member updates a supplier’s payment status, the finance manager sees it in real-time. No delays, no duplicate records. 💡 Supporting Research: A PwC report found that while digital tools can boost productivity, clarity in digital processes is essential for improving employee morale and reducing workplace stress. --- Scenario 3: Tracking Projects Like a Corporate Giant One of the biggest struggles for SMEs is managing multiple ongoing projects without expensive software. Google Workspace makes this simple by combining Google Drive, Google Calendar, and Google Meet. - Project files are stored in shared Drives, eliminating scattered folders on personal laptops. - Deadlines are synced to Google Calendar, with automated reminders. - Weekly check-ins are held on Google Meet, where teams can update progress directly from linked Docs and Sheets. 📍 Example: A Johor-based creative agency uses Workspace to manage multiple client campaigns. Each campaign has its own shared Drive folder, with timelines tracked on Calendar. The team no longer spends hours asking “who has the latest file?” — everything is in one central place. 💡 Research Insight: A report by International Data Corporation (IDC) sponsored by Google found that organisations using Google Workspace gained significant productivity benefits, including an average reduction in project delivery time compared to traditional methods. --- Beyond the Basics: Features SMEs Often Overlook Many SMEs in Malaysia still think Workspace is only about Gmail, Docs, and Sheets. But it offers much more: - Smart Canvas: assign tasks, insert checklists, and tag teammates directly inside Docs or Sheets. - Google Chat Spaces: structured, searchable team chatrooms — a more professional alternative to WhatsApp groups. - App Integrations: connect Workspace with Asana, HubSpot, or Trello to create a central hub for all work. - Forms & Surveys: quickly gather staff feedback or client inputs without relying on third-party tools. These features transform Workspace into more than just a productivity suite — it becomes a complete SME management platform. --- Case Study: Malaysian SME Scaling Faster with Workspace A Johor Bahru-based e-commerce SME adopted Google Workspace after struggling with scattered tools (email on one platform, Dropbox for storage, Trello for tasks). Within six months: - Proposal turnaround dropped from 3 days to 1 day. - Finance reporting errors decreased by 40%. - Meetings became shorter and more effective as updates were visible in Docs and Sheets before calls. - Team onboarding improved as new hires could access all resources in one shared Drive. This shift helped the SME appear more structured to partners and investors — a critical factor in securing funding. --- Security and Trust — Even for Small Teams SMEs are often targets of cyberattacks due to weaker security setups. A 2024 report by Lockbaud indicates that small companies experience a 350% increase in social engineering attacks compared to larger organisations. With Workspace, SMEs benefit from enterprise-grade security without the costs: - TLS encryption for email. - Two-step verification for accounts. - Admin controls for file sharing and device access. - Data Loss Prevention (DLP) to prevent accidental leaks. This means even a small 5-person team can have the same protection as a multinational corporation. --- Why Malaysian SMEs Choose Exabytes for Workspace While Workspace itself is powerful, implementing it correctly can be tricky. That’s where Exabytes steps in: - Migration support: move old emails and files without disruptions. - Local support: 24/7 assistance from Malaysia-based teams. - Affordable pricing: plans customised for SMEs. - Training & onboarding: ensuring staff adopt the tools effectively. For Malaysian SMEs, this local support makes all the difference in achieving smooth digital transformation. --- Conclusion For SMEs, staying organised isn’t just about efficiency — it’s about survival and growth. With Google Workspace, small teams can: - Share proposals seamlessly without version confusion. - Collaborate on spreadsheets with real-time accuracy. - Track projects like corporate giants. - Leverage security and integrations usually reserved for big enterprises. The result? Faster decision-making, a more professional image, and stronger client trust. In Malaysia’s competitive market, these advantages give SMEs the agility they need to thrive. 👉 Ready to simplify teamwork for your SME? Explore Exabytes Google Workspace solutions today. --- Frequently Asked Questions (FAQ) Here are answers to common questions Malaysian business owners ask about Google Workspace: 1. Why should SMEs in Malaysia use Google Workspace instead of free tools? Free tools like Gmail, Dropbox, or WhatsApp may work initially, but they lack consistency, professionalism, and control. With Workspace, SMEs get a unified system for communication, file storage, and collaboration. This means fewer errors, faster decision-making, and a stronger brand image. For SMEs competing in Malaysia’s crowded market, these small advantages add up. --- 2. How does Google Workspace improve teamwork compared to traditional email attachments? Traditional workflows often involve endless email chains and multiple file versions. With Workspace, all team members edit the same document or spreadsheet in real-time. The “version history” function ensures no data is lost. This means fewer misunderstandings, less back-and-forth, and faster project completion. --- 3. Is Google Workspace too advanced or costly for small businesses? Not at all. Plans start at just a few ringgit per user per month, making it affordable even for micro-SMEs. More importantly, the time and errors saved often outweigh the subscription cost. Plus, Workspace scales easily as the business grows. --- 4. How secure is Google Workspace for SMEs? Very secure. Workspace uses enterprise-grade security, including TLS encryption, two-factor authentication, and AI-driven spam/phishing filters. According to Google Cloud, Workspace blocks 99.9% of spam and phishing attempts before they reach inboxes. This gives SMEs protection usually only accessible to large corporations. --- 5. Can Workspace integrate with the tools I already use? Yes. Google Workspace integrates seamlessly with CRM software like HubSpot, project management tools like Asana, and accounting platforms like Xero. SMEs can keep using their preferred apps while enjoying centralised communication and file management. --- 6. How does Workspace help SMEs present a professional image? Emails from yourname@yourcompany.com look far more credible than free Gmail or Yahoo addresses. Consumers are more likely to trust and buy from businesses with branded email addresses. For Malaysian SMEs, this can be the difference between closing or losing a deal. --- 7. Does Workspace help remote or hybrid teams in Malaysia? Yes. Workspace is cloud-based, so employees can log in from anywhere. Whether staff are in Kuala Lumpur, Penang, or working overseas, they can collaborate seamlessly on Docs, Sheets, and Meet. This is crucial as hybrid work is now the new normal in Asia. --- 8. How does Workspace reduce reliance on WhatsApp groups? Many SMEs in Malaysia still run projects through WhatsApp, leading to lost messages and scattered files. With Google Chat and Spaces, discussions are structured, searchable, and tied directly to files in Drive. This prevents important updates from being buried in casual conversations. --- 9. What happens if my company grows quickly? Workspace scales effortlessly. Adding new staff is as simple as creating new accounts under your domain. Each team member instantly gets access to shared drives, branded email, and collaboration tools. This keeps the organisation consistent as the team expands. --- 10. Can Workspace really save time for SMEs? Yes. Features like Gmail’s Smart Compose and Docs’ AI suggestions help employees write faster and avoid repetitive tasks. Google mentioned that AI across its productivity suite saves its 3 billion users' time. (Google Blog). For SMEs, time saved translates directly into cost savings and faster client responses. --- 11. How does Workspace help with project management? Workspace combines Docs, Sheets, Drive, Calendar, and Meet into a single ecosystem. SMEs can store all project files in shared folders, assign tasks via Docs or Sheets, and schedule deadlines in Calendar. This makes project tracking far simpler compared to juggling multiple third-party apps. --- 12. Is Google Workspace mobile-friendly? Yes. According to DataReportal Malaysia 2024, 96% of Malaysians use the internet via smartphones. Workspace has official apps for Android and iOS, so employees can check emails, join meetings, or update files while on the go. --- 13. Can Workspace improve customer service for SMEs? Absolutely. SMEs can set up specific email addresses such as support@company.com or sales@company.com. This ensures customer queries are directed to the right team, speeding up response times and improving satisfaction. Customers perceive the business as more organised and professional. --- 14. Is it difficult to migrate from Gmail, Yahoo, or Outlook to Workspace? Not with the right support. Google offers migration tools, and Exabytes provides local assistance to transfer emails, contacts, and files safely. This ensures zero downtime, so businesses can continue operating smoothly while upgrading to Workspace. --- 15. How does Exabytes support SMEs using Google Workspace? As an official Google Workspace Partner in Malaysia, Exabytes offers: - Domain setup and email migration. - Training sessions for your staff. - 24/7 local support in English and Bahasa Malaysia. - Affordable SME-friendly pricing plans. This means SMEs don’t just get the software — they get guidance to fully maximise its potential.](https://i0.wp.com/www.exabytes.my/blog/wp-content/uploads/2025/11/5273896e-9703-42cd-8d04-7e9ab092839a.png?resize=218%2C150&ssl=1)



















