The Story of YongMama’s Prawn Muruku: Achieving 5-Figure Sales Within a Record Time
YongMama had no idea that their prawn muruku had such enormous potential. Starting with just one small red-cap container filled with prawn muruku, Yong Mama has expanded their business to sell prawn muruku all over the world, including in Singapore, Korea, Cambodia, Vietnam, and other countries.
What followed was a whopping five-figure sales in just one year!
The Beginning
In 1999, as Madam Chua Siew Yong was making the rounds in her neighbourhood selling homemade cookies and pastries, she came across some yummylicious prawn chips.
This was the beginning of the incredible journey that would lead to the establishment of Yong Mama as a successful business.
Because quality is always of the utmost importance, Madam Chua spent years selling their prawn muruku to friends and family, during which time she discovered new and better ways to improve the recipe.
After a few years of selling to only close friends and extended family members, Yong Mama started selling to everyone in the neighborhood and then moved her business online.
They had tried several different digital channels, such as running social media campaigns and using online marketplaces, in an effort to expand their business on a global scale.
They didn’t have a breakthrough until they came across Alibaba.com.
“Before we onboarded Alibaba.com, we also planned to expand our export business by participating in exhibitions and international trade events. However, it was a mission impossible for such a small team like us with limited manpower to handle event arrangements, which would include preparing samples, hiring more crew members, and budget planning.”
“Things changed after we onboarded Alibaba.com, a B2B online marketplace that connects buyers and sellers/manufacturers around the world,” said Mr. Cheah, the Co-Founder of Yong Mama Food Industries.
“One day, I decided to participate in a webinar hosted by MATRADE on E-Trade Grant. Alibaba.com was brought to our attention by one of the speakers. That was when I learned about the B2B online marketplace for the very first time. A few months later, I got a call from Exabytes (Alibaba.com’s official channel partner), who proposed that we become a global seller on Alibaba.com”.
Making Their Products Visible to Millions of Global Buyers
“With Alibaba.com, our products are visible to millions of global buyers on the marketplace 24×7—it’s like hiring an expert advertising team that works day and night to promote your products or services.”
“After becoming a global seller for just 3 months, we were able to achieve a 4-digit sales figure for the first order, and after 6 months, the same customer placed a 5-digit figure order again! With the use of Alibaba’s big data analysis features, we have been able to expand our business into new countries and receive an increasing number of enquiries from customers all around the world, including Vietnam, Cambodia, and many others.
Words of Wisdom from Yong Mama
We at Exabytes asked Yong Mama whether she had any words of wisdom for those who were just starting out in the food industry.
The following are some insightful tips from Yong Mama on how to make it through difficult times and achieve important goals.
“Make an effort to set greater goals, some of which should target international markets rather than just the domestic market. The domestic market is extremely constrained and modest in size. From our experience, Alibaba.com is one of the best platforms to use for your E-Commerce export business,” said Mr. Cheah, the Co-Founder of Yong Mama Food Industries.
Alibaba.com is the world’s leading B2B eCommerce marketplace that offers tons of opportunities for businesses.
Alibaba.com receives millions of visitors monthly, connecting buyers and sellers from 200+ countries and regions. The platform offers sellers direct access to over 40 million global B2B buyers who are actively sourcing products and placing wholesale orders.
Chat with us today & access the Global market through Alibaba.com today!
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